Black Belt Joomla Barrie North How to make your Joomla website successful

The Usual Bit www.joomlashack.com (2005) www.compassdesigns.net (2005) www.joomlabook.com (2007) www.simplweb.com (2008)

www.joomlashack.com

(2005)

www.compassdesigns.net

(2005)

www.joomlabook.com

(2007)

www.simplweb.com

(2008)

Black Belt Joomla? 80% of what you want to do will take 20% of the effort “ Maximum Efficiency… Minimum Effort”

80% of what you want to do will take 20% of the effort

“ Maximum Efficiency…

Minimum Effort”

So you want a website? Why?

The Gode-ster The Pachinko Machine The balls are visitors Traffic comes in the top Conversions at the bottom The web is direct mail marketing

The Pachinko Machine

The balls are visitors

Traffic comes in the top

Conversions at the bottom

The web is direct mail marketing

The Secret of Success “ Jakob Nielsen-San” B = V x C x L Where B = amount of “business” done by the site V = unique visitors coming to the site C = conversion rate L = loyalty rate

“ Jakob Nielsen-San”

B = V x C x L

Where

B = amount of “business” done by the site

V = unique visitors coming to the site

C = conversion rate

L = loyalty rate

Visitor Lifecycle Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor. Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.

Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising

Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor.

Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.

Three Phases of Pachinko

Stage One – Visitors Getting raw traffic to your website Traditionally called SEO Other options, e.g. PPC

Getting raw traffic to your website

Traditionally called SEO

Other options, e.g. PPC

Joomla SEO Secrets

Black Belt SEO Tricks Keyword Use in Title Tag (4.9) Global Link Popularity of Site (4.5) Anchor Text of Inbound Link (4.4) Link Popularity within the Site's Internal Link Structure (4.1) Age of Site (4) Topical Relevance of Inbound Links to Site (3.9) Link Popularity of Site in Topical Community (3.9) Keyword Use in Body Text (3.9) Global Link Popularity of Linking Site (3.7) Topical Relationship of Linking Page (3.6) Source: http://www.seomoz.org/article/search -ranking-factors

Keyword Use in Title Tag (4.9)

Global Link Popularity of Site (4.5)

Anchor Text of Inbound Link (4.4)

Link Popularity within the Site's Internal Link Structure (4.1)

Age of Site (4)

Topical Relevance of Inbound Links to Site (3.9)

Link Popularity of Site in Topical Community (3.9)

Keyword Use in Body Text (3.9)

Global Link Popularity of Linking Site (3.7)

Topical Relationship of Linking Page (3.6)

Source: http://www.seomoz.org/article/search -ranking-factors

So What is the Secret Barrie?

Google loves this S%$t

Black Belt Joomla Tip Template Overrides! Yummy H tags Tableless layout

Template

Overrides!

Yummy H tags

Tableless

layout

SEOMoz to Joomla

Joomla SE “ Internal Linking is the path to SEO mastery” Turn on SEF Craft your page titles Use linked titles and read more Internal Linking modules

“ Internal Linking is the path to SEO mastery”

Turn on SEF

Craft your page titles

Use linked titles and read more

Internal Linking modules

SEOMoz Analysis http://www.seomoz.org/blog/a-brief-letter-to-startup-ceos-cpos-founders Get the on-page stuff right - that's easy Target the right keywords - again, easy Earn large numbers of links from diverse, high quality sources with descriptive anchor text - that's crazy hard

http://www.seomoz.org/blog/a-brief-letter-to-startup-ceos-cpos-founders

Get the on-page stuff right - that's easy

Target the right keywords - again, easy

Earn large numbers of links from diverse, high quality sources with descriptive anchor text - that's crazy hard

Joomla Referral Links Tips “ RSS is your ally” flobblebobbleseocmstest

“ RSS is your ally”

flobblebobbleseocmstest

Maximizing PPC with Joomla “ There are many paths to traffic, but all paths must be measured”

“ There are many paths to traffic, but all paths must be measured”

Stage 2 - Conversion

A Good Banana

Problems with Joomla’s Bananas “ see the forest beyond the trees” Its very easy to add widgets or otherwise clutter up Joomla pages. Seen one Joomla homepage you have seen them all.

“ see the forest beyond the trees”

Its very easy to add widgets or otherwise clutter up Joomla pages.

Seen one Joomla homepage you have seen them all.

Ways to Improve Feedback – Analytics and User testing Google Web Optimizer Don’t use the Frontpage component Registration improvements Landing Pages

Feedback – Analytics and User testing

Google Web Optimizer

Don’t use the Frontpage component

Registration improvements

Landing Pages

Feedback – Analytics and User testing “ climbing the mountain takes one step at a time” Google Analytics Goals Under-rated and underused! User testing Usertesting.com

“ climbing the mountain takes one step at a time”

Google Analytics Goals

Under-rated and underused!

User testing

Usertesting.com

Google Analytics Goals /component/user/?task=register /index.php?option=com_user&task=activate&activation=

/component/user/?task=register

/index.php?option=com_user&task=activate&activation=

Google Web Optimizer Recently working in Joomla www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

Recently working in Joomla

www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

GWO Conversion Rates “ see beyond the numbers to true enlightenment” Conversion rates are contextual to traffic

“ see beyond the numbers to true enlightenment”

Conversion rates are contextual to traffic

Registration Improvements Big-ass glowing buttons Customize your language files On site AND the emails Get your emails delivered (From Address) Template the registration form Customize the sign up form Privacy policy Words on the submit button Community Builder

Big-ass glowing buttons

Customize your language files

On site AND the emails

Get your emails delivered (From Address)

Template the registration form

Customize the sign up form

Privacy policy

Words on the submit button

Community Builder

Landing Pages “ your responses must match your visitors intent” You MUST use landing pages simplweb.com/teaching-sells simplweb.com/schools simplweb.com/expo Make a Joomla category and use a hidden menu (easy to remember URL’s)

“ your responses must match your visitors intent”

You MUST use landing pages

simplweb.com/teaching-sells

simplweb.com/schools

simplweb.com/expo

Make a Joomla category and use a hidden menu (easy to remember URL’s)

Landing Pages and Bananas A landing page can only cause one of five actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback (Seth Godin)

A landing page can only cause one of five actions:

Get a visitor to click (to go to another page, on your site or someone else's)

Get a visitor to buy

Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.

Get a visitor to tell a friend

(and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback

(Seth Godin)

Stage 3 - Loyalty Why should visitors come back?

Why should visitors come back?

Joomla’s Built in Stickiness “ Become a community and seek enlightenment together” ALL sites can become communities Registration Comments Forums Shopping Reviews

“ Become a community and seek enlightenment together”

ALL sites can become communities

Registration

Comments

Forums

Shopping

Reviews

Zen Master Stickiness Email Marketing JContact Social Networking Community Builder Jomsocial simplweb.com/teaching-sells

Email Marketing

JContact

Social Networking

Community Builder

Jomsocial

simplweb.com/teaching-sells

Email Its all about the list Add value Get people coming back Measurable and predictable J!Contact

Its all about the list

Add value

Get people coming back

Measurable and predictable

J!Contact

Black Belt Joomla! “ Understand your site purpose and your three paths to reach it” SEM (balls in the top) Conversion (balls coming down) Stickiness (balls coming back)

“ Understand your site purpose and your three paths to reach it”

SEM (balls in the top)

Conversion (balls coming down)

Stickiness (balls coming back)

Its NOT just SEO

More Information http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html

http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html

http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html

http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html

http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html

http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html

http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html

http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html

http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html

http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html

http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html

http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html

http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html

http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html

http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html

http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html

http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html

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