Joomla Day New England - Black Belt Joomla


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Learn advanced tricks and tips to make a successful joomla website

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  • Joomla Day New England - Black Belt Joomla

    1. 1. Black Belt Joomla Barrie North How to make your Joomla website successful
    2. 2. The Usual Bit <ul><li> </li></ul><ul><li>(2005) </li></ul><ul><li> </li></ul><ul><li>(2005) </li></ul><ul><li> </li></ul><ul><li>(2007) </li></ul><ul><li> </li></ul><ul><li>(2008) </li></ul>
    3. 3. Black Belt Joomla? <ul><li>80% of what you want to do will take 20% of the effort </li></ul><ul><li>“ Maximum Efficiency… </li></ul><ul><li>Minimum Effort” </li></ul>
    4. 4. So you want a website? Why?
    5. 5. The Gode-ster <ul><li>The Pachinko Machine </li></ul><ul><li>The balls are visitors </li></ul><ul><li>Traffic comes in the top </li></ul><ul><li>Conversions at the bottom </li></ul><ul><li>The web is direct mail marketing </li></ul>
    6. 6. The Secret of Success <ul><li>“ Jakob Nielsen-San” </li></ul><ul><li>B = V x C x L </li></ul><ul><li>Where </li></ul><ul><li>B = amount of “business” done by the site </li></ul><ul><li>V = unique visitors coming to the site </li></ul><ul><li>C = conversion rate </li></ul><ul><li>L = loyalty rate </li></ul>
    7. 7. Visitor Lifecycle <ul><li>Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising </li></ul><ul><li>Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor. </li></ul><ul><li>Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word. </li></ul>
    8. 8. Three Phases of Pachinko
    9. 9. Stage One – Visitors <ul><li>Getting raw traffic to your website </li></ul><ul><li>Traditionally called SEO </li></ul><ul><li>Other options, e.g. PPC </li></ul>
    10. 10. Joomla SEO Secrets
    11. 11. Black Belt SEO Tricks <ul><li>Keyword Use in Title Tag (4.9) </li></ul><ul><li>Global Link Popularity of Site (4.5) </li></ul><ul><li>Anchor Text of Inbound Link (4.4) </li></ul><ul><li>Link Popularity within the Site's Internal Link Structure (4.1) </li></ul><ul><li>Age of Site (4) </li></ul><ul><li>Topical Relevance of Inbound Links to Site (3.9) </li></ul><ul><li>Link Popularity of Site in Topical Community (3.9) </li></ul><ul><li>Keyword Use in Body Text (3.9) </li></ul><ul><li>Global Link Popularity of Linking Site (3.7) </li></ul><ul><li>Topical Relationship of Linking Page (3.6) </li></ul><ul><li>Source: -ranking-factors </li></ul>
    12. 12. So What is the Secret Barrie?
    13. 13. Google loves this S%$t
    14. 14. Black Belt Joomla Tip <ul><li>Template </li></ul><ul><li>Overrides! </li></ul><ul><li>Yummy H tags </li></ul><ul><li>Tableless </li></ul><ul><li>layout </li></ul>
    15. 15. SEOMoz to Joomla
    16. 16. Joomla SE <ul><li>“ Internal Linking is the path to SEO mastery” </li></ul><ul><li>Turn on SEF </li></ul><ul><li>Craft your page titles </li></ul><ul><li>Use linked titles and read more </li></ul><ul><li>Internal Linking modules </li></ul>
    17. 17. SEOMoz Analysis <ul><li> </li></ul><ul><li>Get the on-page stuff right - that's easy </li></ul><ul><li>Target the right keywords - again, easy </li></ul><ul><li>Earn large numbers of links from diverse, high quality sources with descriptive anchor text - that's crazy hard </li></ul>
    18. 18. Joomla Referral Links Tips <ul><li>“ RSS is your ally” </li></ul><ul><li>flobblebobbleseocmstest </li></ul>
    19. 19. Maximizing PPC with Joomla <ul><li>“ There are many paths to traffic, but all paths must be measured” </li></ul>
    20. 20. Stage 2 - Conversion
    21. 21. A Good Banana
    22. 22. Problems with Joomla’s Bananas <ul><li>“ see the forest beyond the trees” </li></ul><ul><li>Its very easy to add widgets or otherwise clutter up Joomla pages. </li></ul><ul><li>Seen one Joomla homepage you have seen them all. </li></ul>
    23. 23. Ways to Improve <ul><li>Feedback – Analytics and User testing </li></ul><ul><li>Google Web Optimizer </li></ul><ul><li>Don’t use the Frontpage component </li></ul><ul><li>Registration improvements </li></ul><ul><li>Landing Pages </li></ul>
    24. 24. Feedback – Analytics and User testing <ul><li>“ climbing the mountain takes one step at a time” </li></ul><ul><li>Google Analytics Goals </li></ul><ul><ul><li>Under-rated and underused! </li></ul></ul><ul><li>User testing </li></ul><ul><ul><li> </li></ul></ul>
    25. 25. Google Analytics Goals <ul><li>/component/user/?task=register </li></ul><ul><li>/index.php?option=com_user&task=activate&activation= </li></ul>
    26. 26. Google Web Optimizer <ul><li>Recently working in Joomla </li></ul><ul><li> </li></ul>
    27. 27. GWO Conversion Rates <ul><li>“ see beyond the numbers to true enlightenment” </li></ul><ul><li>Conversion rates are contextual to traffic </li></ul>
    28. 28. Registration Improvements <ul><li>Big-ass glowing buttons </li></ul><ul><li>Customize your language files </li></ul><ul><ul><li>On site AND the emails </li></ul></ul><ul><li>Get your emails delivered (From Address) </li></ul><ul><li>Template the registration form </li></ul><ul><ul><li>Customize the sign up form </li></ul></ul><ul><ul><li>Privacy policy </li></ul></ul><ul><ul><li>Words on the submit button </li></ul></ul><ul><ul><li>Community Builder </li></ul></ul>
    29. 29. Landing Pages <ul><li>“ your responses must match your visitors intent” </li></ul><ul><li>You MUST use landing pages </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Make a Joomla category and use a hidden menu (easy to remember URL’s) </li></ul>
    30. 30. Landing Pages and Bananas <ul><li>A landing page can only cause one of five actions: </li></ul><ul><li>Get a visitor to click (to go to another page, on your site or someone else's) </li></ul><ul><li>Get a visitor to buy </li></ul><ul><li>Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. </li></ul><ul><li>Get a visitor to tell a friend </li></ul><ul><li>(and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback </li></ul><ul><li>(Seth Godin) </li></ul>
    31. 31. Stage 3 - Loyalty <ul><li>Why should visitors come back? </li></ul>
    32. 32. Joomla’s Built in Stickiness <ul><li>“ Become a community and seek enlightenment together” </li></ul><ul><li>ALL sites can become communities </li></ul><ul><ul><li>Registration </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Shopping </li></ul></ul><ul><ul><ul><li>Reviews </li></ul></ul></ul>
    33. 33. Zen Master Stickiness <ul><li>Email Marketing </li></ul><ul><ul><li>JContact </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><li>Community Builder </li></ul></ul><ul><ul><li>Jomsocial </li></ul></ul><ul><ul><li> </li></ul></ul>
    34. 34. Email <ul><li>Its all about the list </li></ul><ul><li>Add value </li></ul><ul><li>Get people coming back </li></ul><ul><li>Measurable and predictable </li></ul><ul><li>J!Contact </li></ul>
    35. 35. Black Belt Joomla! <ul><li>“ Understand your site purpose and your three paths to reach it” </li></ul><ul><li>SEM (balls in the top) </li></ul><ul><li>Conversion (balls coming down) </li></ul><ul><li>Stickiness (balls coming back) </li></ul>
    36. 36. Its NOT just SEO
    37. 37. More Information <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    38. 38. Questions? <ul><li>Stump the Chump </li></ul>