Joomla Day New England - Black Belt Joomla

Black Belt Joomla Barrie North How to make your Joomla website successful

The Usual Bit
www.joomlashack.com
(2005)
www.compassdesigns.net
(2005)
www.joomlabook.com
(2007)
www.simplweb.com
(2008)

Black Belt Joomla?
80% of what you want to do will take 20% of the effort
“ Maximum Efficiency…
Minimum Effort”

So you want a website? Why?

The Gode-ster
The Pachinko Machine
The balls are visitors
Traffic comes in the top
Conversions at the bottom
The web is direct mail marketing

The Secret of Success
“ Jakob Nielsen-San”
B = V x C x L
Where
B = amount of “business” done by the site
V = unique visitors coming to the site
C = conversion rate
L = loyalty rate

Visitor Lifecycle
Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising
Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor.
Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.

Three Phases of Pachinko

Stage One – Visitors
Getting raw traffic to your website
Traditionally called SEO
Other options, e.g. PPC

Joomla SEO Secrets

Black Belt SEO Tricks
Keyword Use in Title Tag (4.9)
Global Link Popularity of Site (4.5)
Anchor Text of Inbound Link (4.4)
Link Popularity within the Site's Internal Link Structure (4.1)
Age of Site (4)
Topical Relevance of Inbound Links to Site (3.9)
Link Popularity of Site in Topical Community (3.9)
Keyword Use in Body Text (3.9)
Global Link Popularity of Linking Site (3.7)
Topical Relationship of Linking Page (3.6)
Source: http://www.seomoz.org/article/search -ranking-factors

So What is the Secret Barrie?

Google loves this S%$t

Black Belt Joomla Tip
Template
Overrides!
Yummy H tags
Tableless
layout

SEOMoz to Joomla

Joomla SE
“ Internal Linking is the path to SEO mastery”
Turn on SEF
Craft your page titles
Use linked titles and read more
Internal Linking modules

SEOMoz Analysis
http://www.seomoz.org/blog/a-brief-letter-to-startup-ceos-cpos-founders
Get the on-page stuff right - that's easy
Target the right keywords - again, easy
Earn large numbers of links from diverse, high quality sources with descriptive anchor text - that's crazy hard

Joomla Referral Links Tips
“ RSS is your ally”
flobblebobbleseocmstest

Maximizing PPC with Joomla
“ There are many paths to traffic, but all paths must be measured”

Stage 2 - Conversion

A Good Banana

Problems with Joomla’s Bananas
“ see the forest beyond the trees”
Its very easy to add widgets or otherwise clutter up Joomla pages.
Seen one Joomla homepage you have seen them all.

Ways to Improve
Feedback – Analytics and User testing
Google Web Optimizer
Don’t use the Frontpage component
Registration improvements
Landing Pages

Feedback – Analytics and User testing
“ climbing the mountain takes one step at a time”
Google Analytics Goals
Under-rated and underused!
User testing
Usertesting.com

Google Analytics Goals
/component/user/?task=register
/index.php?option=com_user&task=activate&activation=

Google Web Optimizer
Recently working in Joomla
www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

GWO Conversion Rates
“ see beyond the numbers to true enlightenment”
Conversion rates are contextual to traffic

Registration Improvements
Big-ass glowing buttons
Customize your language files
On site AND the emails
Get your emails delivered (From Address)
Template the registration form
Customize the sign up form
Privacy policy
Words on the submit button
Community Builder

Landing Pages
“ your responses must match your visitors intent”
You MUST use landing pages
simplweb.com/teaching-sells
simplweb.com/schools
simplweb.com/expo
Make a Joomla category and use a hidden menu (easy to remember URL’s)

Landing Pages and Bananas
A landing page can only cause one of five actions:
Get a visitor to click (to go to another page, on your site or someone else's)
Get a visitor to buy
Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
Get a visitor to tell a friend
(and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback
(Seth Godin)

Stage 3 - Loyalty
Why should visitors come back?

Joomla’s Built in Stickiness
“ Become a community and seek enlightenment together”
ALL sites can become communities
Registration
Comments
Forums
Shopping
Reviews

Zen Master Stickiness
Email Marketing
JContact
Social Networking
Community Builder
Jomsocial
simplweb.com/teaching-sells

Email
Its all about the list
Add value
Get people coming back
Measurable and predictable
J!Contact

Black Belt Joomla!
“ Understand your site purpose and your three paths to reach it”
SEM (balls in the top)
Conversion (balls coming down)
Stickiness (balls coming back)

Its NOT just SEO

More Information
http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html
http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html
http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html
http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html
http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html
http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html
http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html
http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html
http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html
http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html
http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html
http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html
http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html
http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html
http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html
http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html

Questions?
Stump the Chump

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Joomla Day New England - Black Belt Joomla

by compassdesign on Jun 01, 2009

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Joomla Day New England - Black Belt Joomla — Presentation Transcript