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Denver CMS Expo Building Online Communities
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Denver CMS Expo Building Online Communities

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  • Transcript

    • 1. Building Online Communities with Joomla Barrie North www.compassdesigns.net www.joomlashack.com www.simplweb.com
    • 2. The Usual Bit
      • www.joomlashack.com
      • www.compassdesigns.net
      • www.joomlabook.com
      • www.simplweb.com
    • 3. Housekeeping
      • Joomlashack 40% coupon
        • expodenver (expires Dec 20th)
      • simplweb.com/expo
        • 2 winners get a free website for life
    • 4. What is an Online Community
      • A Group that communicates online
      • to fulfill a need
    • 5. We all got Needs Buddy
      • Informational
      • Economical
      • Emotional
    • 6. Informational
      • www.aicardisyndrome.org A support site for families with daughters that have a rare genetic disorder called Aicardi syndrome.
      • www.wikipedia.org A free encyclopedia built collaboratively using Wiki software. Also emotional as the community is in the people that build the site, not in those that read it.
      • www.joomlashack.com Community forum for Joomla website help.
    • 7. Economical
      • www.warriorforum.com Forum devoted to Internet marketing, search engine placement and optimization, plus affiliate programs advice and support.
      • www.teachingsells.com An online course to create membership sites. Note, this is in economical rather than informational because the driving need of members is to generate revenue from their sites.
    • 8. Emotional
      • www.dooce.com Popular blog about motherhood. The community is in the conversation in the blog comments between mothers.
      • World of Warcraft An example of an online community that isn't a website. At over 6 million subscribers, Blizzard is appealing to some key emotional needs!
    • 9. Getting Dirty with Marketing
    • 10. The Gode-ster
      • Turn strangers into friends (Traffic) …
      • Turn friends into customers (Conversion) ...
      • Turn customers into salespeople (Sticky)...
    • 11. In Warm and Fuzzy Speak
      • Strangers are site visitors, lurkers and readers
      • Friends are members, participants and content contributors
      • Salespeople are Sneezers, those that will spread the word about your site
    • 12. Visitor Lifecycle
      • Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising
      • Turning friends into customers This is about conversion. having a defined plan of how you convert (get to register) a site visitor.
      • Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word. Think moveon.org and grass roots fund raising
    • 13. How do I get People to Come to my online Community?
      • Everyone needs traffic
    • 14. Marketing 101
      • Ways to get traffic
      • Organic (SEO)
      • Referral (links)
      • Pay per click (Google adwords)
      • Email (return visitors)
    • 15. Organic SEO
      • SEF
      • Internal Linking
      • Sitemap
      • Crafting titles
      • Steve Burge (joomla-seobook.com)
    • 16. Referral Links
      • Don’t bother with submission directories
      • Industry forums
    • 17. Pay Per Click Traffic
      • Google Adwords
      • Highly predictable
      • Organic costs too
    • 18. Email
      • Its all about the list
      • Add value
      • Get people coming back
      • Measurable and predictable
      • J!Contact
    • 19. How Do I get People to Join My Online Community?
    • 20. Conversion pages
    • 21. Other Tricks
      • Optimizing Your Landing Pages
      • Take the Control back From Joomla
    • 22. How do I Exponentially Grow My Community
      • You need to give people a reason to spread the word
      • You need to give people tools to spread the word
    • 23. What Tools Does Joomla Have to Build Online Communities?
      • Joomla does two things very very well.
      • Its easily manages any amount of content, user submitted or otherwise.
      • It easily manages huge numbers of registered users.
    • 24. What Tools Does Joomla Have to Build Online Communities?
      • Forum – F ireboard
      • User Enhancement - Community Builder
      • Comments – JomComment
      • The New kid - Jomsocial
    • 25. Warning – Live demo approaching
      • http://exposkibums.simplwebsite.com/
    • 26. New Product Launch!!
      • Simplweb – Turnkey websites
      • Teaching Sells – How to build ILE’s
      • Community Builder – Subscription plugin
      • Get a fully managed Joomla site with paid subscriptions. Currently in pilot, $49.95 a month.
      • www.simplweb.com/teaching-sells
    • 27. Stump the Chump
      • Free bananas to any question I can’t answer