Building Online Communities with Joomla Barrie North www.compassdesigns.net www.joomlashack.com www.simplweb.com

The Usual Bit www.joomlashack.com www.compassdesigns.net www.joomlabook.com www.simplweb.com

www.joomlashack.com

www.compassdesigns.net

www.joomlabook.com

www.simplweb.com

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expodenver (expires Dec 20th)

simplweb.com/expo

2 winners get a free website for life

What is an Online Community A Group that communicates online to fulfill a need

A Group that communicates online

to fulfill a need

We all got Needs Buddy Informational Economical Emotional

Informational

Economical

Emotional

Informational www.aicardisyndrome.org A support site for families with daughters that have a rare genetic disorder called Aicardi syndrome. www.wikipedia.org A free encyclopedia built collaboratively using Wiki software. Also emotional as the community is in the people that build the site, not in those that read it. www.joomlashack.com Community forum for Joomla website help.

www.aicardisyndrome.org A support site for families with daughters that have a rare genetic disorder called Aicardi syndrome.

www.wikipedia.org A free encyclopedia built collaboratively using Wiki software. Also emotional as the community is in the people that build the site, not in those that read it.

www.joomlashack.com Community forum for Joomla website help.

Economical www.warriorforum.com Forum devoted to Internet marketing, search engine placement and optimization, plus affiliate programs advice and support. www.teachingsells.com An online course to create membership sites. Note, this is in economical rather than informational because the driving need of members is to generate revenue from their sites.

www.warriorforum.com Forum devoted to Internet marketing, search engine placement and optimization, plus affiliate programs advice and support.

www.teachingsells.com An online course to create membership sites. Note, this is in economical rather than informational because the driving need of members is to generate revenue from their sites.

Emotional www.dooce.com Popular blog about motherhood. The community is in the conversation in the blog comments between mothers. World of Warcraft An example of an online community that isn't a website. At over 6 million subscribers, Blizzard is appealing to some key emotional needs!

www.dooce.com Popular blog about motherhood. The community is in the conversation in the blog comments between mothers.

World of Warcraft An example of an online community that isn't a website. At over 6 million subscribers, Blizzard is appealing to some key emotional needs!

Getting Dirty with Marketing

The Gode-ster Turn strangers into friends (Traffic) … Turn friends into customers (Conversion) ... Turn customers into salespeople (Sticky)...

Turn strangers into friends (Traffic) …

Turn friends into customers (Conversion) ...

Turn customers into salespeople (Sticky)...

In Warm and Fuzzy Speak Strangers are site visitors, lurkers and readers Friends are members, participants and content contributors Salespeople are Sneezers, those that will spread the word about your site

Strangers are site visitors, lurkers and readers

Friends are members, participants and content contributors

Salespeople are Sneezers, those that will spread the word about your site

Visitor Lifecycle Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising Turning friends into customers This is about conversion. having a defined plan of how you convert (get to register) a site visitor. Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word. Think moveon.org and grass roots fund raising

Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising

Turning friends into customers This is about conversion. having a defined plan of how you convert (get to register) a site visitor.

Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word. Think moveon.org and grass roots fund raising

How do I get People to Come to my online Community? Everyone needs traffic

Everyone needs traffic

Marketing 101 Ways to get traffic Organic (SEO) Referral (links) Pay per click (Google adwords) Email (return visitors)

Ways to get traffic

Organic (SEO)

Referral (links)

Pay per click (Google adwords)

Email (return visitors)

Organic SEO SEF Internal Linking Sitemap Crafting titles Steve Burge (joomla-seobook.com)

SEF

Internal Linking

Sitemap

Crafting titles

Steve Burge (joomla-seobook.com)

Referral Links Don’t bother with submission directories Industry forums

Don’t bother with submission directories

Industry forums

Pay Per Click Traffic Google Adwords Highly predictable Organic costs too

Google Adwords

Highly predictable

Organic costs too

Email Its all about the list Add value Get people coming back Measurable and predictable J!Contact

Its all about the list

Add value

Get people coming back

Measurable and predictable

J!Contact

How Do I get People to Join My Online Community?

Conversion pages

Other Tricks Optimizing Your Landing Pages Take the Control back From Joomla

Optimizing Your Landing Pages

Take the Control back From Joomla

How do I Exponentially Grow My Community You need to give people a reason to spread the word You need to give people tools to spread the word

You need to give people a reason to spread the word

You need to give people tools to spread the word

What Tools Does Joomla Have to Build Online Communities? Joomla does two things very very well. Its easily manages any amount of content, user submitted or otherwise. It easily manages huge numbers of registered users.

Joomla does two things very very well.

Its easily manages any amount of content, user submitted or otherwise.

It easily manages huge numbers of registered users.

What Tools Does Joomla Have to Build Online Communities? Forum – F ireboard User Enhancement - Community Builder Comments – JomComment The New kid - Jomsocial

Forum – F ireboard

User Enhancement - Community Builder

Comments – JomComment

The New kid - Jomsocial

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Simplweb – Turnkey websites

Teaching Sells – How to build ILE’s

Community Builder – Subscription plugin

Get a fully managed Joomla site with paid subscriptions. Currently in pilot, $49.95 a month.

www.simplweb.com/teaching-sells

Stump the Chump Free bananas to any question I can’t answer

Free bananas to any question I can’t answer