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Denver CMS Expo Black Belt Joomla

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  • Transcript

    • 1. Black Belt Joomla Barrie North www.compassdesigns.net www.joomlashack.com www.simplweb.com
    • 2. The Usual Bit
      • www.joomlashack.com
      • (2005)
      • www.compassdesigns.net
      • (2005)
      • www.joomlabook.com
      • (2007)
      • www.simplweb.com
      • (2008)
    • 3. Housekeeping
      • Joomlashack 40% coupon
        • expodenver (expires Dec 20th)
      • simplweb.com/expo
        • 2 winners get a free website for life
    • 4. Black Belt Joomla?
      • 80% of what you want to do will take 20% of the effort
      • Samurai Rabbit says:
      • “ Maximum Efficiency…
      • Minimum Effort”
    • 5. So you want a website? Why?
    • 6. Samurai Rabbit says: Your Website?
      • “ What is the point of your website?”
    • 7. The Gode-ster
      • The Pachinko Machine
      • The balls are visitors
      • Traffic comes in the top
      • Conversions at the bottom
      • The web is direct mail marketing
      • An Infinite Money machine
    • 8. Samurai Rabbit says: The Secret of Success
      • “ Listen to Jakob Nielsen-San”
      • B = V x C x L
      • Where
      • B = amount of business done by the site
      • V = unique visitors coming to the site
      • C = conversion rate
      • L = loyalty rate
    • 9. The Gode-ster
      • Turn strangers into friends (Traffic) …
      • Turn friends into customers (Conversion) ...
      • Turn customers into salespeople (Sticky)...
    • 10. In Warm and Fuzzy Speak
      • Strangers are site visitors, lurkers and readers
      • Friends are members, participants and content contributors
      • Salespeople are Sneezers, those that will spread the word about your site
    • 11. Visitor Lifecycle
      • Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising
      • Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor.
      • Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.
    • 12. Three Phases of Pachinko Machine
    • 13. Its NOT just SEO
      • Samurai Rabbit says:
      • “ Learn good footwork grasshopper”
    • 14. SEM - Marketing 101
      • Ways to get traffic
      • Organic (SEO)
      • Referral (links)
      • Pay per click (Google adwords)
    • 15. Joomla SEO Tips
      • Samurai Rabbit says:
      • “ Internal Linking is the path to SEO mastery”
      • Turn on SEF
      • Craft your page titles
      • Use linked titles and read more
      • Internal Linking modules
    • 16. Joomla Referral Links Tips
      • Samurai Rabbit says:
      • “ RSS is your ally in link-fu”
      • flobblebobbleseocmstest
    • 17. Maximizing PPC with Joomla
      • Samurai Rabbit says:
      • “ There are many paths to traffic, but all paths must be measured”
    • 18. Conversion
    • 19. A Good Banana
    • 20. Problems with Joomla Bananas
      • Samurai Rabbit says:
      • “ see the forest beyond the trees”
      • Its very easy to add widgets or otherwise clutter up Joomla pages.
    • 21. Ways to Improve
      • Feedback – Analytics and User testing
      • Google Web Optimizer
      • Don’t use the Frontpage component
      • Registration improvements
      • Landing Pages
    • 22. Feedback – Analytics and User testing
      • Samurai Rabbit says:
      • “ climbing the mountain takes one step at a time”
      • Google Analytics Goals
        • Under-rated and underused!
      • User testing
        • Usertesting.com
    • 23. Google Analytics Goals
      • /component/user/?task=register
      • /index.php?option=com_user&task=activate&activation=
    • 24. Google Web Optimizer
      • Recently working in Joomla
      • www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
    • 25. GWO Conversion Rates
      • Samurai Rabbit says:
      • “ see beyond the numbers to true enlightenment”
      • Conversion rates are contextual to traffic
    • 26. Registration Improvements
      • Big-ass glowing buttons
      • Customize your language files
        • On site AND the emails
      • Get your emails delivered (From Address)
      • Template the registration form
        • Customize the sign up form
        • Privacy policy
        • Words on the submit button
        • Community Builder
    • 27. Landing Pages
      • Samurai Rabbit says:
      • “ your responses must match your visitors intent”
      • You MUST use landing pages
        • simplweb.com/teaching-sells
        • simplweb.com/schools
        • simplweb.com/expo
      • Make a Joomla category and use a hidden menu (easy to remember URL’s)
    • 28. Landing Pages and Bananas
      • A landing page can only cause one of five actions:
      • Get a visitor to click (to go to another page, on your site or someone else's)
      • Get a visitor to buy
      • Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
      • Get a visitor to tell a friend
      • (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback
      • (Seth Godin)
    • 29. Stickiness
      • Why should visitors come back?
    • 30. Joomla’s Built in Stickiness
      • Samurai Rabbit says:
      • “ Become a community and seek enlightenment together”
      • ALL sites can become communities
        • Registration
        • Comments
        • Forums
        • Shopping
          • Reviews
    • 31. Zen Master Stickiness
      • Email Marketing
        • JContact
      • Social Networking
        • Community Builder
        • Jomsocial
        • simplweb.com/teaching-sells
    • 32. Email
      • Its all about the list
      • Add value
      • Get people coming back
      • Measurable and predictable
      • J!Contact
    • 33. Black Belt Joomla!
      • Samurai Rabbit says:
      • “ Understand your site purpose and your three paths to reach it”
      • SEM (balls in the top)
      • Conversion (balls coming down)
      • Stickiness (balls coming back)
    • 34. More Information
      • http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
      • http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html
      • http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html
      • http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html
      • http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html
      • http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html
      • http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html
      • http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html
      • http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html
      • http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html
      • http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html
      • http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html
      • http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html
      • http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html
      • http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html
      • http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html
      • http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html
    • 35. Questions?
      • Stump the Chump