Black Belt Joomla Barrie North www.compassdesigns.net www.joomlashack.com www.simplweb.com

The Usual Bit www.joomlashack.com (2005) www.compassdesigns.net (2005) www.joomlabook.com (2007) www.simplweb.com (2008)

www.joomlashack.com

(2005)

www.compassdesigns.net

(2005)

www.joomlabook.com

(2007)

www.simplweb.com

(2008)

Housekeeping Joomlashack 40% coupon expodenver (expires Dec 20th) simplweb.com/expo 2 winners get a free website for life

Joomlashack 40% coupon

expodenver (expires Dec 20th)

simplweb.com/expo

2 winners get a free website for life

Black Belt Joomla? 80% of what you want to do will take 20% of the effort Samurai Rabbit says: “ Maximum Efficiency… Minimum Effort”

80% of what you want to do will take 20% of the effort

Samurai Rabbit says:

“ Maximum Efficiency…

Minimum Effort”

So you want a website? Why?

Samurai Rabbit says: Your Website? “ What is the point of your website?”

“ What is the point of your website?”

The Gode-ster The Pachinko Machine The balls are visitors Traffic comes in the top Conversions at the bottom The web is direct mail marketing An Infinite Money machine

The Pachinko Machine

The balls are visitors

Traffic comes in the top

Conversions at the bottom

The web is direct mail marketing

An Infinite Money machine

Samurai Rabbit says: The Secret of Success “ Listen to Jakob Nielsen-San” B = V x C x L Where B = amount of business done by the site V = unique visitors coming to the site C = conversion rate L = loyalty rate

“ Listen to Jakob Nielsen-San”

B = V x C x L

Where

B = amount of business done by the site

V = unique visitors coming to the site

C = conversion rate

L = loyalty rate

The Gode-ster Turn strangers into friends (Traffic) … Turn friends into customers (Conversion) ... Turn customers into salespeople (Sticky)...

Turn strangers into friends (Traffic) …

Turn friends into customers (Conversion) ...

Turn customers into salespeople (Sticky)...

In Warm and Fuzzy Speak Strangers are site visitors, lurkers and readers Friends are members, participants and content contributors Salespeople are Sneezers, those that will spread the word about your site

Strangers are site visitors, lurkers and readers

Friends are members, participants and content contributors

Salespeople are Sneezers, those that will spread the word about your site

Visitor Lifecycle Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor. Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.

Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising

Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor.

Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.

Three Phases of Pachinko Machine

Its NOT just SEO Samurai Rabbit says: “ Learn good footwork grasshopper”

Samurai Rabbit says:

“ Learn good footwork grasshopper”

SEM - Marketing 101 Ways to get traffic Organic (SEO) Referral (links) Pay per click (Google adwords)

Ways to get traffic

Organic (SEO)

Referral (links)

Pay per click (Google adwords)

Joomla SEO Tips Samurai Rabbit says: “ Internal Linking is the path to SEO mastery” Turn on SEF Craft your page titles Use linked titles and read more Internal Linking modules

Samurai Rabbit says:

“ Internal Linking is the path to SEO mastery”

Turn on SEF

Craft your page titles

Use linked titles and read more

Internal Linking modules

Joomla Referral Links Tips Samurai Rabbit says: “ RSS is your ally in link-fu” flobblebobbleseocmstest

Samurai Rabbit says:

“ RSS is your ally in link-fu”

flobblebobbleseocmstest

Maximizing PPC with Joomla Samurai Rabbit says: “ There are many paths to traffic, but all paths must be measured”

Samurai Rabbit says:

“ There are many paths to traffic, but all paths must be measured”

Conversion

A Good Banana

Problems with Joomla Bananas Samurai Rabbit says: “ see the forest beyond the trees” Its very easy to add widgets or otherwise clutter up Joomla pages.

Samurai Rabbit says:

“ see the forest beyond the trees”

Its very easy to add widgets or otherwise clutter up Joomla pages.

Ways to Improve Feedback – Analytics and User testing Google Web Optimizer Don’t use the Frontpage component Registration improvements Landing Pages

Feedback – Analytics and User testing

Google Web Optimizer

Don’t use the Frontpage component

Registration improvements

Landing Pages

Feedback – Analytics and User testing Samurai Rabbit says: “ climbing the mountain takes one step at a time” Google Analytics Goals Under-rated and underused! User testing Usertesting.com

Samurai Rabbit says:

“ climbing the mountain takes one step at a time”

Google Analytics Goals

Under-rated and underused!

User testing

Usertesting.com

Google Analytics Goals /component/user/?task=register /index.php?option=com_user&task=activate&activation=

/component/user/?task=register

/index.php?option=com_user&task=activate&activation=

Google Web Optimizer Recently working in Joomla www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

Recently working in Joomla

www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

GWO Conversion Rates Samurai Rabbit says: “ see beyond the numbers to true enlightenment” Conversion rates are contextual to traffic

Samurai Rabbit says:

“ see beyond the numbers to true enlightenment”

Conversion rates are contextual to traffic

Registration Improvements Big-ass glowing buttons Customize your language files On site AND the emails Get your emails delivered (From Address) Template the registration form Customize the sign up form Privacy policy Words on the submit button Community Builder

Big-ass glowing buttons

Customize your language files

On site AND the emails

Get your emails delivered (From Address)

Template the registration form

Customize the sign up form

Privacy policy

Words on the submit button

Community Builder

Landing Pages Samurai Rabbit says: “ your responses must match your visitors intent” You MUST use landing pages simplweb.com/teaching-sells simplweb.com/schools simplweb.com/expo Make a Joomla category and use a hidden menu (easy to remember URL’s)

Samurai Rabbit says:

“ your responses must match your visitors intent”

You MUST use landing pages

simplweb.com/teaching-sells

simplweb.com/schools

simplweb.com/expo

Make a Joomla category and use a hidden menu (easy to remember URL’s)

Landing Pages and Bananas A landing page can only cause one of five actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback (Seth Godin)

A landing page can only cause one of five actions:

Get a visitor to click (to go to another page, on your site or someone else's)

Get a visitor to buy

Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.

Get a visitor to tell a friend

(and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback

(Seth Godin)

Stickiness Why should visitors come back?

Why should visitors come back?

Joomla’s Built in Stickiness Samurai Rabbit says: “ Become a community and seek enlightenment together” ALL sites can become communities Registration Comments Forums Shopping Reviews

Samurai Rabbit says:

“ Become a community and seek enlightenment together”

ALL sites can become communities

Registration

Comments

Forums

Shopping

Reviews

Zen Master Stickiness Email Marketing JContact Social Networking Community Builder Jomsocial simplweb.com/teaching-sells

Email Marketing

JContact

Social Networking

Community Builder

Jomsocial

simplweb.com/teaching-sells

Email Its all about the list Add value Get people coming back Measurable and predictable J!Contact

Its all about the list

Add value

Get people coming back

Measurable and predictable

J!Contact

Black Belt Joomla! Samurai Rabbit says: “ Understand your site purpose and your three paths to reach it” SEM (balls in the top) Conversion (balls coming down) Stickiness (balls coming back)

Samurai Rabbit says:

“ Understand your site purpose and your three paths to reach it”

SEM (balls in the top)

Conversion (balls coming down)

Stickiness (balls coming back)

More Information http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html

http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html

http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html

http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html

http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html

http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html

http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html

http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html

http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html

http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html

http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html

http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html

http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html

http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html

http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html

http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html

http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html

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