Chicago EXPO Building a successful website with Joomla 1.5

Building a Successful Website (with Joomla 1.5)

The Usual Bit
Here I pretend to know what I am talking about….
www.joomlashack.com
www.compassdesigns.net
www.joomlabook.com

So you want a website? Why?

Measuring Success
Much more than just traffic

Why Use Joomla?

Joomla is…..
Easy
Powerful
Cheap (not free!)
The 80/20 rule

What is Joomla?
Its a Content Management System
CMS and the Single Web Designer (A List Apart - 2002)
Designers used to make and maintain content, now they need to make and train.

Elements of a Joomla site

The Template

Step 1 - Planning

There is no spoon, er, I mean page

Where’s the Beef, er, I mean articles?

Sections and Categories

Content Organization
Uncategorized Small sites
Global Section, multiple categories Medium sites
Multiple Sections and categories Big sites

Never Just One Answer

Step 2 - Navigation
More than just paths through the site
Menu Items control PAGE LAYOUT

Layouts
Three default layouts
Article
Blog
List/table
Template overrides!
Using the description and modules

Tips and Tricks
A better frontpage
Tokyo ~ $2 a square foot/month
CNNMoney ~ $8,000 a square foot/month
The Hidden Menu
Landing page links
SEF

Step 3 - Templates and Design
Important for credibility
Page design
Image margins
Stock Images (istockphoto.com)

Credibility
Design Look — 46.1% Overall
Information Design/Structure — 28.5% Overall
Information Focus — 25.1% Overall
Company Motive — 15.5% Overall
Information Usefulness — 14.8% Overall
Information Accuracy — 14.3% Overall
Name Recognition— 14.1% Overall
Advertising — 13.8% Overall
Information Bias — 11.6% Overall
Writing Tone — 9.0% Overall

Step 4 - Marketing

Marketing 101
Ways to get traffic
Organic (SEO)
Referral (links)
Pay per click (Google adwords)
Email (return visitors)

How to Build a Successful Site
Understand the goal
Planning (understand Joomla content)
Navigation (usability)
Design (credibility)
Marketing

Questions?
Stump the chump

http://www.compassdesigns.net	1328
http://www.copesflavio.com	13
http://www.slideshare.net	7
http://translate.googleusercontent.com	4
http://66.102.9.104	1
http://www.compassdesigns.net:80	1
http://blog.joocode.com	1
http://www.gestiondigital.com.co	1

Chicago EXPO Building a successful website with Joomla 1.5

by compassdesign on May 20, 2008

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Chicago EXPO Building a successful website with Joomla 1.5 — Presentation Transcript