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Day 7: Happy Users

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We look at ways for achieving a growing and engaged online community.

We look at ways for achieving a growing and engaged online community.

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  • 1. Web 2.0 & Online Communities, Summer School 2011 Day 7: Happy users ☺
  • 2. This week (Week 3!)Tuesday (day 7):– Getting the best out of your user communitiesWednesday (day 8):– Mashups and screen scrapingThursday (day 9):– #IRGO2 unConference sessions– On Friday too!Miscellany:– Blog assignment 1 marks (Wednesday – latest)– Blog assignment  2 due Friday– Project: Idea selected, research underway, page  created 2
  • 3. Blog assignment 2 (28 th January by 5:00pm)Your assignment this week, is to discuss how information is discovered and shared virally on the internet. Your blog should reference an explicit example and cite (i.e., embedded link) the key source for your discussion 3
  • 4. Blog assignment 3 (4 th February by 5:00pm)For the last blog assignment, students will be required to go to at least one session of the IRGO unConference 2. Your task is to participate at a session of your choice (check the programme for the full range of topics) and then critique this session.Please feel free to include other media such as photos etc. of the session in question to augment your writing. Read the unConference programme for sessions of interest and the FAQ page for answers to common questions. 4
  • 5. Programme: http://irgo.otago.ac.nz/programme.html Free WiFi, food, & engaging conversation! Hashtag: #irgo2 5
  • 6. Where is the CFI? 6
  • 7. 7
  • 8. Floorplan 8
  • 9. Part 1: Happy, happy users ☺ 9
  • 10. What is the lifeblood of your community? 10
  • 11. Lurkers 12
  • 12. Newbies
  • 13. Regulars
  • 14. Leaders 15
  • 15. Elders
  • 16. 18
  • 17. Officials founders hosts techies moderators administratorscommunity
  • 18. Lurkers
  • 19. COMMERCIAL BREAK 21
  • 20. We want a growing and thriving community ... So, how can we encourage behaviours such as: – Finding new users – Looking after and nurturing existing users – Retaining users – Word‐of‐mouth promotion by users – Keeping users busy and discourage lurking – Transform users around online community cycle 22
  • 21. Construct a user community strategy1. Get into your groups at one table2. Go to the Wiki and navigate to Tuesday > day  73. Look at pictures: a) Identify problem or behaviour b) Suggest action
  • 22. END OF PART 1 24

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