This week (Week 1)Tuesday:– The course– Introductory materialWednesday:– Set up social media accounts– Add content to own wiki pages– Explore blogsThursday:– Social media services (closer look)– Social capital, online community & social networking (EP)Fill out survey (frontpage of wiki) 3
MiscellaneousUs:– Group allocations (today)– Full course schedule up (Friday)– Full assessment information (Friday)You:– Start thinking of viable online community ideas (interests, purpose, cause, ...)– All accounts set up including blogs, Twitter accounts, & wiki page– Communicate with group members*– Who wants to be the class rep? 4
Assessing your performanceAssessment Weighting TotalBlog assignments 3 x 5% 15%Group project: 40% • Report 15% • Prototype 15% • Presentation 10%Final Examination 45%Total 100% Group project with 3 other students Presentations to expert panel (df. Dragon’s Den) Final examination to be digital? 5
Suggested timeline for projectsWeek Tasks 1 Contacted group members 2 Idea close to confirmation, roles assigned & plan organised 3 Market research almost complete & report started 4 Website structure in place & seeding content added 5 Final website design done, community activity continuing, report completed 6 Presentation ready for Wednesday, website & report ready for submission 6
Next week (Week 2)Tuesday:– Web technologies (internet, WWW, HTML, AJAX, ...)Wednesday:– Diving deeper into Facebook pagesThursday:– Social media case studies (strategies!)– Power of free (Phil Osborne ‐ Marketing)Assessment:– Blog assignment 1– Group roles organised & ideas being explored 7
Some numbers ...– 3rd most visited website (Alexa.com)– 135.7 million unique viewers (April)– 13 billion videos (April)– 24 hours video uploaded every minute– 2nd most visited website (Alexa.com)– More than 400 million active users– More than 25 billion pieces of content per month– 70% of Facebook users outside the U.S– 10th most visited website (Alexa.com)– 105 million registered users– 300,000 new users signing up every day– 55 60 70 90 million “tweets” (posts) daily
Social Network Sites (SNS)Build, manage, and publish public connections to friends, family, contacts or colleaguesBuilt around: – Everyday life – Photos – Music – Pets – Bookmarks – Business – ...
Social Network Sites explained[Made by: The Daily Show]
Facebook: what is it?Social network site (SNS)Advertising platformDeveloper platformVideo and photo sharing siteSearch engineLargest online community in the worldSuccessful businessCulturally significant...? 15
Twitter (the originator)Social messaging service (SMS)Simple, quick, immediate, and real‐timePost “tweets” with max. 140 charactersPublicly accessible (cf. CB radios)Follow and be followed (no reciprocity)Accessible by web, mobile, desktop (& space!)
What do people do?Discuss, converse, Crowd source share, ... Manage eventsBreak news Monitor trendsManage customer Discover new things service Stalk celebritiesBuild networks
Sharing personal informationwebsites Tweeple Tweet ... twitter Tweet ... “The cloud” “The cloud” Tweet ... Tweet ... API
Life Stream AggregatorsPull together personal mediaBetter manage online activitiesUnify online identityShare with others
The mobile internetInstragramTwitter for iPhoneFacebookFoursquare...
“Google believes that in three years or so desktops will give way to mobile as the primary screen from which most people will consume information and entertainment.”[Source: http://www.siliconrepublic.com]
Location sharing“Check‐in” to:– Venues– Locations– BusinessesComment on experienceShare on other servicesGame‐like incentives