Web 2.0 & Online Communities, Summer School 2011     Closer look at social media services
COURSE STUFF               2
This week (Week 1)Tuesday:– The course– Introductory materialWednesday:– Set up social media accounts– Add content to own ...
MiscellaneousUs:– Group allocations (today)– Full course schedule up (Friday)– Full assessment information (Friday)You:– S...
Assessing your performanceAssessment              Weighting       TotalBlog assignments        3 x 5%          15%Group pr...
Suggested timeline for projectsWeek   Tasks  1    Contacted group members  2    Idea close to confirmation, roles assigned...
Next week (Week 2)Tuesday:– Web technologies (internet, WWW, HTML, AJAX, ...)Wednesday:– Diving deeper into Facebook pages...
CLASS 3          8
9
Logo quiz1.   Twitter         7.    YouTube2.   Facebook        8.    Myspace3.   Tumblr          9.    FriendFeed4.   Lin...
Some numbers ...–   3rd most visited website (Alexa.com)–   135.7 million unique viewers (April)–   13 billion videos (Apr...
Social Network Sites (SNS)Build, manage, and publish public connections to friends, family, contacts or colleaguesBuilt ar...
Social Network Sites explained[Made by: The Daily Show]
Facebook: what is it?Social network site (SNS)Advertising platformDeveloper platformVideo and photo sharing siteSearch eng...
16
Personal page
Facebook page (formally Fan page)
Personal vs. Fan pages                 Admin/like
Photo/video/audio sharingEasily publish and share multimedia contentTags to identify and organiseFind and make connections...
RSS Feeds & aggregators                Real                 Simple                Syndication
WikisHawaiian word for "fast"Wikis are user/community editable web pagesAnyone can add and edit contentChanges saved and c...
Discussion ForumsOldest form of online communityIndexable therefore searchableEstablished community roles Issues include: ...
Blogs (Web Logs)Allows easy self‐publishingMain Features: – Journal Entries– Comments– Syndication (RSS)– AuthorshipServic...
Twitter (the originator)Social messaging service (SMS)Simple, quick, immediate, and real‐timePost “tweets” with max. 140 c...
What do people do?Discuss, converse,        Crowd source share, ...               Manage eventsBreak news                M...
Following vs. followed                         27
Tweet breakdown        Retweet           Shortened linkReply        Hashtag
[Made by the Common Craft  Show]
Sharing personal informationwebsites                                 Tweeple                                       Tweet ....
Life Stream AggregatorsPull together personal mediaBetter manage online activitiesUnify online identityShare with others
The mobile internetInstragramTwitter for iPhoneFacebookFoursquare...
“Google believes that in three years or so        desktops will give way to mobile as the        primary screen from which...
Location sharing“Check‐in” to:– Venues– Locations– BusinessesComment on experienceShare on other servicesGame‐like incenti...
The end          35
Class 3: Social media services
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Class 3: Social media services

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Coverage of broad categories of social media with particular emphasis on popular services like Facebook and Twitter.

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Class 3: Social media services

  1. 1. Web 2.0 & Online Communities, Summer School 2011 Closer look at social media services
  2. 2. COURSE STUFF 2
  3. 3. This week (Week 1)Tuesday:– The course– Introductory materialWednesday:– Set up social media accounts– Add content to own wiki pages– Explore blogsThursday:– Social media services (closer look)– Social capital, online community & social networking (EP)Fill out survey (frontpage of wiki) 3
  4. 4. MiscellaneousUs:– Group allocations (today)– Full course schedule up (Friday)– Full assessment information (Friday)You:– Start thinking of viable online community ideas  (interests, purpose, cause, ...)– All accounts set up including blogs, Twitter accounts,  & wiki page– Communicate with group members*– Who wants to be the class rep? 4
  5. 5. Assessing your performanceAssessment Weighting TotalBlog assignments 3 x 5% 15%Group project: 40% • Report 15% • Prototype 15% • Presentation 10%Final Examination 45%Total 100% Group project with 3 other students Presentations to expert panel (df. Dragon’s Den) Final examination to be digital? 5
  6. 6. Suggested timeline for projectsWeek Tasks 1 Contacted group members 2 Idea close to confirmation, roles assigned & plan  organised 3 Market research almost complete & report started 4 Website structure in place & seeding content added 5 Final website design done, community activity  continuing, report completed 6 Presentation ready for Wednesday, website & report  ready for submission 6
  7. 7. Next week (Week 2)Tuesday:– Web technologies (internet, WWW, HTML, AJAX, ...)Wednesday:– Diving deeper into Facebook pagesThursday:– Social media case studies (strategies!)– Power of free (Phil Osborne ‐ Marketing)Assessment:– Blog assignment  1– Group roles organised & ideas being explored 7
  8. 8. CLASS 3 8
  9. 9. 9
  10. 10. Logo quiz1. Twitter 7. YouTube2. Facebook 8. Myspace3. Tumblr 9. FriendFeed4. LinkedIN 10. Diigo5. Google 11. Email6. LastFM 12. RSS 10
  11. 11. Some numbers ...– 3rd most visited website (Alexa.com)– 135.7 million unique viewers (April)– 13 billion videos (April)– 24 hours video uploaded every minute– 2nd most visited website (Alexa.com)– More than 400 million active users– More than 25 billion pieces of content per month– 70% of Facebook users outside the U.S– 10th most visited website (Alexa.com)– 105 million registered users– 300,000 new users signing up every day– 55 60 70 90 million “tweets” (posts) daily
  12. 12. Social Network Sites (SNS)Build, manage, and publish public connections to friends, family, contacts or colleaguesBuilt around: – Everyday life  – Photos – Music – Pets – Bookmarks – Business – ...
  13. 13. Social Network Sites explained[Made by: The Daily Show]
  14. 14. Facebook: what is it?Social network site (SNS)Advertising platformDeveloper platformVideo and photo sharing siteSearch engineLargest online community in the worldSuccessful businessCulturally significant...? 15
  15. 15. 16
  16. 16. Personal page
  17. 17. Facebook page (formally Fan page)
  18. 18. Personal vs. Fan pages Admin/like
  19. 19. Photo/video/audio sharingEasily publish and share multimedia contentTags to identify and organiseFind and make connectionsE.g., Flickr, YouTube, LastFM, ...
  20. 20. RSS Feeds & aggregators Real  Simple Syndication
  21. 21. WikisHawaiian word for "fast"Wikis are user/community editable web pagesAnyone can add and edit contentChanges saved and can be reverted
  22. 22. Discussion ForumsOldest form of online communityIndexable therefore searchableEstablished community roles Issues include: – arguments – spam– bots – trolls
  23. 23. Blogs (Web Logs)Allows easy self‐publishingMain Features: – Journal Entries– Comments– Syndication (RSS)– AuthorshipServices:– Tumblr, Wordpress, Blogger,  Posterous, ...Now microblogs (e.g., Twitter)
  24. 24. Twitter (the originator)Social messaging service (SMS)Simple, quick, immediate, and real‐timePost “tweets” with max. 140 charactersPublicly accessible (cf. CB radios)Follow and be followed (no reciprocity)Accessible by web, mobile, desktop (& space!)
  25. 25. What do people do?Discuss, converse,      Crowd source share, ... Manage eventsBreak news Monitor trendsManage customer  Discover new things service Stalk celebritiesBuild networks
  26. 26. Following vs. followed 27
  27. 27. Tweet breakdown Retweet Shortened linkReply Hashtag
  28. 28. [Made by the Common Craft  Show]
  29. 29. Sharing personal informationwebsites Tweeple Tweet ... twitter Tweet ... “The cloud” “The cloud” Tweet ... Tweet ... API
  30. 30. Life Stream AggregatorsPull together personal mediaBetter manage online activitiesUnify online identityShare with others
  31. 31. The mobile internetInstragramTwitter for iPhoneFacebookFoursquare...
  32. 32. “Google believes that in three years or so  desktops will give way to mobile as the  primary screen from which most people will  consume information and entertainment.”[Source: http://www.siliconrepublic.com]
  33. 33. Location sharing“Check‐in” to:– Venues– Locations– BusinessesComment on experienceShare on other servicesGame‐like incentives
  34. 34. The end 35

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