Class 1: Introduction


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First class covering course requirements and introduction to web 2.0, social media, online community, etc.

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Class 1: Introduction

  1. 1. Day 1: It’s really happening!
  2. 2. Andrew Long (me) 2
  3. 3. Why this course? The Internet has undergone a seismic shift in the way people communicate and share information online. Social web-based tools coupled with greater access to higher-speed Internet have enabled user communities to form worldwide around common interests or goals. It is within these communities that users can easily share, communicate, and participate to foster a thriving online information sharing space. Consequently, an increasingly necessary skill in the 21st century for both individuals and organisations is the ability to create and manage community-facing websites. 3
  4. 4. In general we will ... an understanding of the social and technological developments underlying the use of the Internet for the sharing of user-generated content, the formation of social networks and other types of community, and communication within these communities. Students will devise, plan and develop (in groups) a website for an online community to cement these concepts. 4
  5. 5. But more specifically Gain a solid grounding in social media concepts and services Practical experience implementing social media to foster and grow online communities Appreciation of wider societal issues resulting from changes on internet Practical experience writing and setting up blogs and generating other online content Opportunity to work collaboratively on an web technology centred project 5
  6. 6. Expectations Attend and actively participate in all classes Contribute to online discussions on related social spaces (e.g., wiki) and add content Work collaboratively and constructively with your fellow students Create Twitter, Facebook and blogging accounts and keep active (using your own is fine) Provide feedback by talking, tweeting, completing online surveys, etc. 6
  7. 7. Course will be delivered thus 3 x classes per week on Tuesday, Wednesday, & Thursday from 10:00-12:00 No textbooks or paper In this room (COG05/Macgregor lab) 7
  8. 8. Assessing your performance 8 Group project with 3 other students Presentations to expert panel (df. Dragon’s Den) Final examination to be digital?
  9. 9. This week (Week 1) Tuesday: The course Introductory material Wednesday: Set up social media accounts Add content to own wiki pages Explore blogs Thursday: Social media services (closer look) Social capital, online community & social networking Fill out survey (frontpage of wiki) 9
  10. 10. Internet Research Group of Otago (IRGO) 10
  11. 11. End of part 1 11
  12. 12. Is it a revolution? [Made by Socialnomics]
  13. 13. [Source: Wikimedia Commons]
  14. 14. [Adapted:] The original web (read only)
  15. 15. [Adapted:] The new web era (read/write)
  16. 16. What is social media? (Wikipedia) “Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” “Social media can take many different forms, including text, images, audio, and video. Popular social mediums [sic] include blogs, message boards, podcasts, wikis, and vlogs.”
  17. 17. Broad categories (Wikipedia) 18
  18. 18. Typical Characteristics Participation: Readers/viewers/consumers/producers ... User generated content (UGC) Accessibility: Anyone can participate regardless of ability Conversational: Two-way, interactive as opposed to broadcast media
  19. 19. Typical Characteristics (cont’) Community: Over time communities form around common interests/purpose Connectedness: Links to other websites, people and communities Transparency: Actions are public and persistent Attention: Maximising eyeballs and committment
  20. 20. Why do people do things online? Fun/easy/free Reputation Reciprocity Group identity Peer pressure Efficiency Sharing Ambient intimacy
  21. 21. The long tail phenomenon
  22. 22. Living in the cloud
  23. 23. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.” “This knowledge revolution empowers the reader, the student, the cancer patient, the victim of injustice, anyone with a vital need for the right information.” “... is the success of a company we bought last year called” [Source: Rupert Murdoch of News Corp, 2006] What about old media?
  24. 24. Support Presidential campaigns 25
  25. 25. Top 10 websites by traffic ( 26
  26. 26. [Source: Sakey, 2010]
  27. 27. Considerations Social media is not: ... a panacea ... free ... one-way traffic ... ROI immediate ... casual Other issues: Authentication Privacy & security Permanence Copyright Migration Equitable access Exhaustion!
  28. 28. How much about you is revealed?
  29. 29. The end 30