5 privacy terms


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  • Youtube in the wiki
  • Disclaimers, rights, ...
  • http://news.cnet.com/8301-13578_3-20006532-38.htmlhttp://www.facebook.com/help/?faq=17512
  • Tension between fans (access to the content they love) versus the control of distributors (don’t make content, artists do)
  • In other words, Twitter users grant Twitter a license to make Tweets available to other Twitter users.
  • http://www.guardian.co.uk/commentisfree/cifamerica/2012/jan/18/sopa-pipa-consumption-only-internethttp://www.youtube.com/watch?feature=player_embedded&v=9h2dF-IsH0I#!
  • http://twitter.com/privacyhttp://www.facebook.com/policy.php
  • 5 privacy terms

    1. 1. Lecture 5 Privacy, TOS & Copyrights
    2. 2. This week (Week 3!)• Tuesday (day 7): – Privacy, TOS, copyright – #eqnz (Sarah Gallagher)• Wednesday (day 8): – Mashing up web content• Thursday (day 9): – Adopting and Integrating SM in organisations – Suzanne Frew: Social Media in Disaster• Miscellany: – Blog assignment 1 marks (today or tomorrow) – Blog assignment 2 due Friday – Project: Idea selected, research underway, page created 2
    3. 3. Blog comments• Copying without acknowledging is a breach of copyright• Titles not descriptive and not containing keywords of post (i.e., don’t use COMP 113 or Assignment 1!)• Links not embedded in the text but appended to the bottom• Links open in the same tab not separate tabs• Images and video discussed but not included in the post• No comments and no sign of invitations to others to comment• Closing paragraph is important and should include your likeness for others to comment• Paragraphs too dense• Difficult to see a author point of view• Typos! 3
    4. 4. PART 1Terms of privacy & Copyrights 4
    5. 5. Google knows allFacebook is exposing our life 5
    6. 6. Recall these from Thursday? 6
    7. 7. Facebook Terms
    8. 8. How many of you just click “accept”? 8
    9. 9. TOS and privacy policies• Provided by all community-driven websites – E.g., Facebook, Twitter, Ning, etc.• Governs collection, storage, transfer, usage, etc. of user data by operators (services)• Sets expectations of behaviour and responsibilities of both parties• Users agree to adhere to TOS and privacy policy• Lays out consequences of breaching TOS or privacy guidelines
    10. 10. Types of data collection• Mandatory personal information: – Collected on registration – Name, email address, password• Optional personal information: – Identity driven – Biography, photos, tags, location, interests, ...• Log information: – Automatic (IP address, browser, visited pages, ...) – 3rd party services (Google analytics) – Cookies (file stored on your machine)
    11. 11. Privacy• Typically legal requirement to provide a privacy (data usage) policy: – e.g., privacy act 1993 NZ• Issues: – Implicit agreement – Jurisdictions – Policy relating to children (min. age) – Business acquisitions, bankruptcy, ... – Disclosure to law enforcement
    12. 12. 12
    13. 13. 14
    14. 14. 15
    15. 15. Facebook Like button• Used on 3rd party websites• Clicks send information to user’s profiles & to Facebook• Does not require click!• But what else: “... assemble a vast amount of data about Internet users browsing habits.”• Soon: ‘... for a brand or check in at a store could find those actions appearing on their friends pages as a "Sponsored Story" paid for by advertisers.’ 16
    16. 16. Content & copyright• What is a copyright?• How does a work get copyrighted?• How does copyright work with social media? 17
    17. 17. Remember this?[Adapted: http://www.sizlopedia.com]
    18. 18. The online content situation• User generated content (UGC)• Roles: Consumer, producer, sharer, remixer, …• Much social media lives by this model• Original content producers (Sony, Universal, …) & representatives (MPAA, RIAA) dislike copying, remixing & sharing• Copyright breaches = thievery• Mismatch between technology and law 19
    19. 19. 20
    20. 20. Twitter Terms of serviceThe Twitter Terms of Service state that:You retain your rights to any Content yousubmit, post or display on or through theServices. By submitting, posting or displayingContent on or through the Services, you grant usa worldwide, non-exclusive, royalty-free license(with the right to sublicense) touse, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Contentin any and all media or distribution methods (nowknown or later developed). 21
    21. 21. Facebook TermsThe Facebook Terms are stating that you (theFacebook user) “own all of the content andinformation you post on Facebook, and youcan control how it is shared through yourprivacy and application settings. Inaddition, for content protected by intellectualproperty rights,you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP contentthat you post on or in connection withFacebook (IP License). 22
    22. 22. http://www.youtube.com/watch?feature=player_embedded&v=9h2dF-IsH0I#! 23
    23. 23. Your Job• Compare Facebook and Twitter privacy policies and answer these questions: 1. Which privacy policy is easiest to locate? 2. Which is the most onerous and why? 3. Which (if any) appears to hold user’s interests as paramount? 4. Which service do you trust more? 5. Anything in the policies that you find especially troubling? 6. Are there any other privacy issues that these services can’t control? 24
    24. 24. In your own time1. Consider your online practices in relation to consumption and discuss with your neighbour2. Imagine if the SOPA & PIPA had gone ahead (in addition to NZ equivalents), how would they have changed how you use online content for each of the following activities: – Consume – Produce – Share3. Apply an appropriate creative commons license to your blog (see: link below: http://www.creativecommons.org.nz
    25. 25. END OF PART 1Time for a short commercial break
    26. 26. PART 2: #EQNZ 27