3: web technologies

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We discussed the project and investigated some fundamental online technologies behind social media.

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3: web technologies

  1. 1. COMP 113Social Media & Online Communities, Summer School 2012 3: Project stuff & Web technologies
  2. 2. This week (Week 2) Tuesday (day 4): – Internet/Web technologies (e.g. DNS, AJAX, IP6, …) Wednesday (day 5): – Diving deeper into Facebook pages Thursday (day 6): – Social media case studies (strategies!) – More on online community & social networking Assessment: – Blog assignment 1 – Group roles organised & ideas being explored 2
  3. 3. Getting things done Us: – Group allocations (done) – Blog assignment 1 (done) – Chris away on other duties You: – Class reps on wiki – Start thinking of viable online community ideas – All accounts set up including blogs, Twitter accounts, & wiki page (complete profiles!) – Blog assignment submitted by Friday 12:00pm – Who wants a social media internship job? 3
  4. 4. 4
  5. 5. PART 1: The Group Project 5
  6. 6. The Group ProjectAssessment Weighting TotalBlog assignments 3 x 5% 15%Group project: 40% • Report 15% • Prototype 15% • Presentation 10%Final Examination 45%Total 100% Group project with 3 (or 2!) other students 3 components: report, prototype, presentation Presentations to expert panel (cf. Dragon’s Den) 6
  7. 7. Group project (40%) Create a new social media-focused website to support & grow a new online community Idea should be original and potentially viable Built as a Facebook page (see Wed class) Team roles: – CEO - Team leader – CTO - Technical guru – Marketing Director - Promotion and user attraction – Creative Director - Design and creative decisions – Content and Community Director - User interactions and content management 7
  8. 8. 8
  9. 9. The Facebook page (15%)1. Purpose should be clear and aimed at a target audience.2. Should be apparent how you wish the community to act.3. Representative content present.4. Clear, consistent design reflecting strong identity.5. Facebook page augmented by external apps.6. Have social media content integration and automation.7. Evidence of active community engagement. 9
  10. 10. The report (15%) Executive summary: Report summary (300 words) Market research: Need, competition, niche, user benefits Promotion strategy: User recruitment, retention & motivation Content strategy: Proposed content types and use Action Plan: Sequence of future actions to grow site Design plan: Design choices behind branding Issues: Possible ethical and/or legal issues 10
  11. 11. The pitch (10%) Held during final Wednesday class Modified elevator pitch The presentation process: – One team member has 55 seconds to articulate the ideas behind the Facebook page (no slides) – The remaining team members will then have 2 minutes to demonstrate the different features of the Facebook page – The whole team will be available to answer questions from the judging panel 11
  12. 12. Suggested timeline for projectsWeek Tasks 1 Contacted group members Idea close to confirmation, roles assigned & plan 2 organised 3 Market research almost complete & report started 4 Website structure in place & seeding content added Final website design done, community activity 5 continuing, report completed Presentation ready for Wednesday, website & report 6 ready for submission 12
  13. 13. END OF PART 1 13
  14. 14. PART 2: Internet/Web technologies 14
  15. 15. The plan (“crowdsourcing”)1. Staying in your assigned groups2. Pick a random number from the box(?)3. Choose your question to work on4. Spend 30 minutes researching concept & making a two slide presentation5. Upload presentation to class page on wiki6. One person (or more) from each group presents slide to class (in selection order)7. Top presentation gets a prize! 15
  16. 16. Slide advice Find out what the key concept is Explain it clearly (use diagrams, quotes, …) Use examples or analogies to make it easier to understand Try connecting the key concept to social media 16
  17. 17. Questions1. How are the Internet & the World Wide Web different?2. How has AJAX transformed the user experience on the web?3. What do the terms “IPv4” and “IPv6” mean and why are they significant right now?4. How does the domain naming system work?5. What is the relationship between HTML and CSS?6. How do websites remember who you are?7. Scripting languages are commonly called the “glue” of the internet. Explain. 17
  18. 18. All done! 18

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