2: Social media services and blogging
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2: Social media services and blogging

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In this class we present a survey of social media types and some key services. We also discuss reasons for blogging and some provide some writing tips in preparation for your assignments.

In this class we present a survey of social media types and some key services. We also discuss reasons for blogging and some provide some writing tips in preparation for your assignments.

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    2: Social media services and blogging 2: Social media services and blogging Presentation Transcript

    • COMP 113Social Media & Online Communities, Summer School 2012 2: Services and blogging
    • Today Chat Class reps voting Project groups allocated (?) We are talking about: – Social media types – Blogging 2
    • PART 1: Social media services 3
    • Logo quiz1. Twitter 7. YouTube2. Facebook 8. Myspace3. Tumblr 9. FriendFeed4. LinkedIN 10. Diigo5. Google 11. Email6. LastFM 12. RSS 4
    • Social Network Sites (SNS) Build, manage, and publish public connections to friends, family, contacts, colleagues, strangers, ... Built around: – Everyday life – Business – Photos – Music – Bookmarks – Pets – ...
    • 6
    • Facebook: what is it?  Social network site (SNS)  Advertising platform  Developer platform  Video and photo sharing site  Search engine  Largest online community in the world  Successful business  Culturally significant  ...? 7
    • 8
    • Personal vs. Pages Admin/like
    • Characteristics Separate from personal profiles Focus on “page” not individuals “Like” is not the same as “friend” Groups also available Own/administer more than one page Can identify as a “page”
    • http://www.involver.com/applications/
    • LinkedIN Largest professional social network site Users: 120 million Created in 2002 Valuation: $8 billion Utility: networking, job recruitment, groups, recommendations, subscriptions
    • Photo/video/audio sharing Easily publish and share multimedia content Tags to identify and organise Find and make connections E.g., Flickr, YouTube, LastFM, ...
    • RSS Feeds & aggregatorsRealSimpleSyndication  Subscribe to dynamic content  Construct own “newspaper”  Redistribute content, e.g., Facebook
    • Wikis Hawaiian word for "fast" Wikis are user/community editable web pages Anyone can add and edit content Changes saved and can be reverted
    • Discussion Forums Oldest form of online community Indexable therefore searchable Established community roles Issues include: – arguments – spam – bots – trolls
    • Blogs (Web Logs) Allows easy self-publishing Posts appear in descending order Main Features: – Journal Entries – Comments – Syndication (RSS) – Authorship Services: – Tumblr, Wordpress, Blogger, Posterous,
    • COMMERCIAL BREAK Everyone outside! 19
    • Twitter Social messaging service (SMS) Simple, quick, immediate, and real-time Post “tweets” with max. 140 characters Publicly accessible (cf. RT radios) Follow and be followed (no reciprocity) Accessible by web, mobile, desktop (& space!)
    • What do people do?Talk & share  Manage eventsBreak news  Monitor trendsCustomer service  Discover new thingsBuild networks  Stalk celebritiesCrowd source …
    • Action examples Tweet  Search (tip!) Re-tweet  Lists Favourite  Hashtags (#) Follow/unfollow  Author attributions Block/Report (^..) Working with your table mates: • Find out what these are? • Why they are needed? 22
    • Tweet breakdown Retweet Shortened linkReply Hashtag
    • Author attribution 24
    • #newtwitter
    • #newnewtwitter
    • Following vs. followed 27
    • [Made by the Common Craft Show]
    • Twitter data ecosystem & APIwebsites Tweeple Tweet ... Tweet ... twitter “The cloud” “The cloud” Tweet ... Tweet ... API
    • Life Stream Aggregators Pull together personal media Better manage online activities Unify online identity Share with others E.g., Friendfeed, Soup.io
    • The mobile internet Instragram Twitter for iPhone Facebook Foursquare ...
    • Location sharing “Check-in” to: – Venues – Locations – Businesses Comment on experience Share on other services “Gamification”
    • 33
    • Gamification Utilising gaming principles to motivate participation Usually rewards system based E.g., badges, mayoralties, points, challenges, completion
    • Social media analytics Measure social activity & influence Real-time statistics Can be useful for ROI
    • 37
    • 38
    • Any others?
    • END OF PART 1
    • PART 2: Blogging 42
    • Why blog? Drive traffic to your website (e.g., inbound links, keywords) Create opportunities (serendipity) Develop & enhance reputation Attract new customers, fans, supporters, ... Generate a culture around the business Express a point of view
    • 45
    • How to blog? Choose your blog service - brand accordingly Integrate with website & social media Decide on publishing schedule Prepare range of topics (keywords) Follow general web writing guidelines Provide subscription options (email, RSS)
    • Services Posterous (http://posterous.com) Tumblr (http://tumblr.com) Blogger (http://blogger.com) Wordpress (http://wordpress.com)
    • Writing Guidelines Write descriptive, keyword laden titles Write short paragraphs (1-3 sentences) Be clear, simple & informal Incorporate keywords in text Include other media to augment story Invite replies with questions or comment requests
    • END OF PART 2 52