2: Social media services and blogging

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In this class we present a survey of social media types and some key services. We also discuss reasons for blogging and some provide some writing tips in preparation for your assignments.

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2: Social media services and blogging

  1. 1. COMP 113Social Media & Online Communities, Summer School 2012 2: Services and blogging
  2. 2. Today Chat Class reps voting Project groups allocated (?) We are talking about: – Social media types – Blogging 2
  3. 3. PART 1: Social media services 3
  4. 4. Logo quiz1. Twitter 7. YouTube2. Facebook 8. Myspace3. Tumblr 9. FriendFeed4. LinkedIN 10. Diigo5. Google 11. Email6. LastFM 12. RSS 4
  5. 5. Social Network Sites (SNS) Build, manage, and publish public connections to friends, family, contacts, colleagues, strangers, ... Built around: – Everyday life – Business – Photos – Music – Bookmarks – Pets – ...
  6. 6. 6
  7. 7. Facebook: what is it?  Social network site (SNS)  Advertising platform  Developer platform  Video and photo sharing site  Search engine  Largest online community in the world  Successful business  Culturally significant  ...? 7
  8. 8. 8
  9. 9. Personal vs. Pages Admin/like
  10. 10. Characteristics Separate from personal profiles Focus on “page” not individuals “Like” is not the same as “friend” Groups also available Own/administer more than one page Can identify as a “page”
  11. 11. http://www.involver.com/applications/
  12. 12. LinkedIN Largest professional social network site Users: 120 million Created in 2002 Valuation: $8 billion Utility: networking, job recruitment, groups, recommendations, subscriptions
  13. 13. Photo/video/audio sharing Easily publish and share multimedia content Tags to identify and organise Find and make connections E.g., Flickr, YouTube, LastFM, ...
  14. 14. RSS Feeds & aggregatorsRealSimpleSyndication  Subscribe to dynamic content  Construct own “newspaper”  Redistribute content, e.g., Facebook
  15. 15. Wikis Hawaiian word for "fast" Wikis are user/community editable web pages Anyone can add and edit content Changes saved and can be reverted
  16. 16. Discussion Forums Oldest form of online community Indexable therefore searchable Established community roles Issues include: – arguments – spam – bots – trolls
  17. 17. Blogs (Web Logs) Allows easy self-publishing Posts appear in descending order Main Features: – Journal Entries – Comments – Syndication (RSS) – Authorship Services: – Tumblr, Wordpress, Blogger, Posterous,
  18. 18. COMMERCIAL BREAK Everyone outside! 19
  19. 19. Twitter Social messaging service (SMS) Simple, quick, immediate, and real-time Post “tweets” with max. 140 characters Publicly accessible (cf. RT radios) Follow and be followed (no reciprocity) Accessible by web, mobile, desktop (& space!)
  20. 20. What do people do?Talk & share  Manage eventsBreak news  Monitor trendsCustomer service  Discover new thingsBuild networks  Stalk celebritiesCrowd source …
  21. 21. Action examples Tweet  Search (tip!) Re-tweet  Lists Favourite  Hashtags (#) Follow/unfollow  Author attributions Block/Report (^..) Working with your table mates: • Find out what these are? • Why they are needed? 22
  22. 22. Tweet breakdown Retweet Shortened linkReply Hashtag
  23. 23. Author attribution 24
  24. 24. #newtwitter
  25. 25. #newnewtwitter
  26. 26. Following vs. followed 27
  27. 27. [Made by the Common Craft Show]
  28. 28. Twitter data ecosystem & APIwebsites Tweeple Tweet ... Tweet ... twitter “The cloud” “The cloud” Tweet ... Tweet ... API
  29. 29. Life Stream Aggregators Pull together personal media Better manage online activities Unify online identity Share with others E.g., Friendfeed, Soup.io
  30. 30. The mobile internet Instragram Twitter for iPhone Facebook Foursquare ...
  31. 31. Location sharing “Check-in” to: – Venues – Locations – Businesses Comment on experience Share on other services “Gamification”
  32. 32. 33
  33. 33. Gamification Utilising gaming principles to motivate participation Usually rewards system based E.g., badges, mayoralties, points, challenges, completion
  34. 34. Social media analytics Measure social activity & influence Real-time statistics Can be useful for ROI
  35. 35. 37
  36. 36. 38
  37. 37. Any others?
  38. 38. END OF PART 1
  39. 39. PART 2: Blogging 42
  40. 40. Why blog? Drive traffic to your website (e.g., inbound links, keywords) Create opportunities (serendipity) Develop & enhance reputation Attract new customers, fans, supporters, ... Generate a culture around the business Express a point of view
  41. 41. 45
  42. 42. How to blog? Choose your blog service - brand accordingly Integrate with website & social media Decide on publishing schedule Prepare range of topics (keywords) Follow general web writing guidelines Provide subscription options (email, RSS)
  43. 43. Services Posterous (http://posterous.com) Tumblr (http://tumblr.com) Blogger (http://blogger.com) Wordpress (http://wordpress.com)
  44. 44. Writing Guidelines Write descriptive, keyword laden titles Write short paragraphs (1-3 sentences) Be clear, simple & informal Incorporate keywords in text Include other media to augment story Invite replies with questions or comment requests
  45. 45. END OF PART 2 52

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