10: The pitch & cool tools

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We took a closer look at elevator pitches in preparation for next week. We also discussed a range of cloud-based tools to help collaboration, task and file management.

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10: The pitch & cool tools

  1. 1. COMP 113Social Media & Online Communities, Summer School 2012 10: The Pitch / Cool tools
  2. 2. Assessing your performanceAssessment Weighting TotalBlog assignments 3 x 5% 15%Group project: 40% • Report 15% • Prototype 15% • Presentation 10%Final Examination 45%Total 100% 3 components: report, Facebook page, presentation Presentations to expert panel (cf. Dragon’s Den) 2
  3. 3. The Facebook page (15%)1. Purpose should be clear and aimed at a target audience.2. Should be apparent how you wish the community to act.3. Representative content present.4. Clear, consistent design reflecting strong identity.5. Facebook page augmented by external apps.6. Have social media content integration and automation.7. Evidence of active community engagement. 3
  4. 4. The report (15%) Executive summary: Report summary (300 words) Market research: Need, competition, niche, user benefits Promotion strategy: User recruitment, retention & motivation Content strategy: Proposed content types and use Action Plan: Sequence of future actions to grow site Design plan: Design choices behind branding Issues: Possible ethical and/or legal issues 4
  5. 5. The presentation (10%) Held during final Wednesday class Modified elevator pitch The presentation process: – One team member has 55 seconds to articulate the ideas behind the Facebook page (no slides) – The remaining team members will then have 2 minutes to demonstrate the different features of the Facebook page (no slides) – The whole team will be available to answer questions from the judging panel 5
  6. 6. PART 1: Your pitch 6
  7. 7. What is an elevator pitch? 55 second presentation of your idea Approx. 150-225 words Answer questions: – Who are you? – What are you offering? – Who is your user base? – Who is the competition? – What is your competitive advantage? – How will you grow your community? 7
  8. 8. What is an elevator pitch?Do this Don’t do this Deliver a “hook” to excite  Avoid autobiography judges  Avoid technical jargon Script it, time it, then  Don’t giggle, swear, etc. practice it (repeatedly) Stay on message Stay on time Be passionate Be believable & sincere 8
  9. 9. The demo Demos are notorious for things not working on the day! Test your features repeatedly Make sure that content & users are in the right state Show features, content or activity that link to pitch Show novel uses of apps, tabs, etc. Explain how design has been implemented Be open about missing features No slides! 9
  10. 10. Question time Answer succinctly and stay on point Do not get defensive Talk with the judges courteously even if you disagree You can go back to the demo to illustrate something Try to avoid the “we were going to do that ...” cycle of despair 10
  11. 11. Play pitch  11
  12. 12. END OF PART 1 12
  13. 13. PART 2: Cool tools 13
  14. 14. Living Working in the cloud
  15. 15. What is a CMS? Actually a “WCMS” Enables online content submission with no technical knowledge Makes website administration far simpler: – Offers access control options, journalling, etc. – Social media options bundled in by default – Includes design templates Typically a scripting language (e.g., PHP) & a database (e.g., MySQL) Examples: Joomla, Drupal, Silverstripe, ... 15
  16. 16. [Weebly.com] Simple content management system (CMS) Remotely hosted (US) Drag ‘n’ drop interface (elements, themes) It is Free Access to HTML & CSS Commerce options Competitors: Wix.com, Yola.com 16
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  18. 18. Domain registrars [IWantMyName.com] NZ-based domain registrar Set “A” DNS record to point to service (e.g., Weebly, Tumblr, ...) Simple, elegant (cf. GoDaddy.com ) Friendly & responsive support (e.g., Twitter) Setup to connect with social media Domain prices compare favourably ... & iPhone app 18
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  22. 22. Collaborative data storage [Dropbox.com] Cloud-based data storage: – 2GB (free) – Up to 100GB ($9.99/$19.99 per month) Automatic change detection & backups Allows for collaboration & sharing Sync files of any size or type (Win/Mac/Linux) Range of mobile apps Competitors: box.net, mozy.com 22
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  24. 24. Task management [Wunderlist.com] Web-based life organiser: – To do list – Projects – Shopping lists – Blog ideas Create and manage tasks (priority, due date) Group tasks with lists Share individual lists with co-workers 24
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  27. 27. Content redistribution [Twitterfeed.com] Automatically generate tweets from RSS feeds Free or donation Advanced editing features: – Prefix/suffix – Filtering – Limiting Set & forget <- problem any here? Example feeds: Google news, news media, topical sites, Yahoo pipes, ... 27
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  31. 31. Media editing [pixlr.com, screenr.com] Cloud-based image editor & screen caster What’s the advantage? 31
  32. 32. Some others Pocketsmith.com – Calendar based financial planning app Mailchimp.com – Publish and manage email newsletters Rule.fm – Collaborative project management Xero.com – Complete accounting service (NZ based!) Invoicemachine.com – Create and manage invoices for freelancers 32
  33. 33. Any recommendations? 33
  34. 34. The End 34

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