6 Elements Of the Augmented Reality Universe

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A talk Robert Rice and Ori Inbar gave at ISMAR 2009. It proposes a simple model to describe and evaluate the augmented reality industry - like you'd explain it to a 5 year old.

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  • Great slideshow, I referenced it in a post I just completed here: http://tastethecloud.com/content/internet-things-augmented-reality. One of the most interesting things is the relationship between the Internet of Things and Augmented Reality, they seem to be bound by the same fundamental requirements in both technology and adoption. Thanks for the post.
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6 Elements Of the Augmented Reality Universe

  1. 1. Augmented Reality Roadmap The 6 Elements of the AR Universe ISMAR 2009 Robert Rice - Neogence Enterprises Ori Inbar - Ogmento Everyone here would agree that AR is a jaw dropping technology It's so jaw dropping that most business people have no clue how to digest it Robert and I have spent most of this year educating folks in the business community about what the AR industry could become. The AR universe is very complex to explain. When you look at scientific papers - it has more like 6000 elements. So we realized that we have to dumb it down, the way you'd explain it to a 5 year old, which is always the hardest. So today we are proposing a simplified view that from our experience works pretty well. It is also a great way to categorize the pioneers and future players and to spur collaboration among the industry players. Here it is: the 6 elements of the AR universe.
  2. 2. world user sense & interact In the beginning... In the beginning there was the world and the user. The user would use her very naive 5 senses to sense what's going on in the world and interact, with hands, feet, voice, etc... Very simple, very limiting, very...human.
  3. 3. lens world user Than came God AKA Ivan Sutherland and said: "let there be a lens" Lenses could be mobile devices, goggles, projectors, or even PC. Since the lens is a "see-thru lens" the user can still interact with the world using her senses, but in addition -
  4. 4. lens world user sense & track watch & interact The lens has a whole slew of new ways to sense the world, it knows where the real life objects are and therefore can track it and interact with it. And this lens allows the user to take advantage of these new senses - watch and interact with the world - using these senses - in a whole new way.
  5. 5. lens world user sense & people track watch & places interact things What are these "real life objects" that can be sensed in the world? You can simply categorize it into 3 groups: people, places, things. In the last few years lots of data have been captured about these objects have: from location, descriptions, images, etc - and it's all being published into...the cloud.
  6. 6. lens world user sense & people track watch & places interact things publish content cloud ...the cloud. Examples : wikipedia, google earth, facebook, twitter, trip advisor, flickr... The cloud is a subtle hint to... cloud computing. The AR cloud stores the data, provides the back end services, similar to virtual worlds, connectivity, multiuser support, dynamic worlds, security, etc.
  7. 7. lens world user sense & people track watch & places interact things deliver publish content content cloud So, now you want to deliver this content into your lens, But this information is not necessarily stored in a ready to use form, and since you don't want to clutter your lens...
  8. 8. lens filters world user sense & people track watch & places interact things deliver publish content content cloud - various filters are created. different technologies or apps that allow you to see the world in different colors, different lights - depending on your need.
  9. 9. lens filters world user sense & people track watch & places interact things deliver publish content content cloud This is of course not just a one way street. Users want to be able to deliver content back to the cloud: user generated content, or personalized content. That completes the cycle. But what are we missing? Raw content is hard to digest. We know that people do not consume technology, but content, or experiences. We need editors, story tellers, interaction designers...we call this element...the content providers.
  10. 10. lens filters world user sense & people track watch & places interact things deliver publish content content cloud content providers ...the content providers. The “game designers” of the AR universe. Who can it be? Who can it be? Whoever creates the stuff. In the game industry these are Game studios, in others itʼs entertainment companies, artists, or any company or individual that wants to give a special experience to its audience.
  11. 11. lens filters world user sense & people track watch & places interact things deliver publish content content cloud content providers Now that we have the full cycle is built out, the most efficient way for content providers to plug into it - is by publishing into the cloud. And these are the 6 elements of the AR universe as explained to a 5 year old (or your grandma.) Now Robert will deep dive into each element to give us a sense of whatʼs in it. [hand over]
  12. 12. personalize • my profile user • my location • my field of view • my friends • my network • my preferences • my apps • my games • ...
  13. 13. watch & interact lens sense & track • graphics rendering •geo location • sound •compass • graphic user interface •acceleration • input •6 dof pose (touch, gesture, gaze) •computer vision • haptics •radio signals • tagging/graffiti (ugc) •scene graph • communications •tracking • pulling data from cloud • os abstraction • hardware abstraction • networking • hardware (mobile, goggles, projection)
  14. 14. world • people sense & track • places • things publish status
  15. 15. • community • massive multi user services • recommendation engines • content distribution • e-commerce store & deliver content • authoring tools • sdk • world database • dynamic mirror worlds • standards • network platform • open architecture • ... cloud
  16. 16. content types categories • media • entertainment • real and digital goods • games, toys • premium • private • design, architecture • residential • art • commercial • education • public access • tour guides • government • ... • personal, social • retail • training • maintenance • manufacturing • healthcare content providers • military • advertising • ...
  17. 17. filters (apps) personalize 4 filter 5 for the user the world 3 run on the lens 2 stored in created by content 1 the cloud providers
  18. 18. 1 platform lens world filters places people things user 6 software 7 6 3 5 hardware 1 cloud content providers 7 low 1 maturity level 9 high
  19. 19. lens world Market people filters software games things places apps ads hardware content providers theme parks learning entertainment cloud AR shops Ogmento artists authoring tourism tools advertisers data pools video virtual worlds 3D Warehouse games web 2.0 services infrastructure recommendation distribution engines standards
  20. 20. Thank You Ori Inbar Ogmento ori@ogmento.com Skype: comogard Twitter: comogard Robert Rice Neogence Enterprises robert@neogence.com Skype: rrice919 Twitter: robertrice

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