0
social media
Presented by Marissa Wasseluk,
New Media Producer
Community Media Workshop
www.communitymediaworkshop.org
social media
Defining Social
• Connecting
• Collaborating
• Interacting
• Engaging
It’s all about developing
meaningful relationships by
engaging audiences through
conversations
creating a plan
of action
elements of a social media plan…
People
Objectives & Goals
Strategies
Technology, Tools & Tactics
creators
conversationalists
critics
collectors
joiners
spectators
In-actives
} influencers
organizers {
} majority
element...
online users:
tools categorized by people’s actions
• people creating: blogs, podcasts, videos
• people connecting: social...
elements of a social media
plan… objectives
To research in order to inform organization & projects
To position organizatio...
elements of a social media plan…
tools
The Power of Facebook
Profiles
Fan Pages
Groups
1. Allow more than one administrator
2. Open the space to your fans
3. Create unique experiences for your fans
4. Introduc...
Comic by
http://blog.ge
tpostrocket.co
m
Optimizing Timeline
• Branding
– Custom cover and tabs
• Favoriting
• Bookmarking
Twitter
Listen & monitor
Tweet speaks to all
Follow & share
Immediate & wide
Twitter is like…
RT @knightfdn: 20+ reasons why investing in #journalism &
#media creates lasting change http://kng.ht/jdRx3e @icfj
anatomy...
What’s a HASHTAG?
How does it work?
???
RT @knightfdn: 20+ reasons why investing in #journalism &
#media creates lasting change http://kng.ht/jdRx3e @icfj
anatomy...
What you should be
doing on Twitter
1. Create a personable avatar and profile
2. Use hashtags but make them short
3. Search, Listen & Follow
4. Retweet releva...
What you should be
doing on Linkedin
Company Page
Personal Page
Groups
1. Add your picture!
2. Have a clear heading & succinct summary
3. Endorse
4. Seek Recommendations
5. Create & join indust...
Your Organizational Page
• Creating your page
– What you’ll need
• A Linkedin Account
• An company-owned e-mail domain
• Y...
It All Comes Back to You!
• Maintain your company page!
• Make sure your connections see how you’re
connected to your org ...
What you should be
doing on Google+
Company Page
Personal Page
Hangouts
1. Take advantage of “hangouts”
2. Add a +1 button to your site
3. Use video
Q & A
Marissa Wasseluk
New Media Associate
Social Media Overview
Social Media Overview
Social Media Overview
Upcoming SlideShare
Loading in...5
×

Social Media Overview

42

Published on

A custom training for Chicago Foundation for Women

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
42
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media Overview"

  1. 1. social media Presented by Marissa Wasseluk, New Media Producer Community Media Workshop www.communitymediaworkshop.org
  2. 2. social media
  3. 3. Defining Social • Connecting • Collaborating • Interacting • Engaging
  4. 4. It’s all about developing meaningful relationships by engaging audiences through conversations
  5. 5. creating a plan of action
  6. 6. elements of a social media plan… People Objectives & Goals Strategies Technology, Tools & Tactics
  7. 7. creators conversationalists critics collectors joiners spectators In-actives } influencers organizers { } majority elements of a social media plan… people (audience)
  8. 8. online users: tools categorized by people’s actions • people creating: blogs, podcasts, videos • people connecting: social networks • people collaborating: wiki’s, crowd sourcing • people reacting: reviews, liking, digging • people accelerating consumption: sharing, aggregating, RSS feeds
  9. 9. elements of a social media plan… objectives To research in order to inform organization & projects To position organization in social conversations To inform supporters to increase attendance, support and donations To provide support To develop and improves projects and services
  10. 10. elements of a social media plan… tools
  11. 11. The Power of Facebook
  12. 12. Profiles Fan Pages Groups
  13. 13. 1. Allow more than one administrator 2. Open the space to your fans 3. Create unique experiences for your fans 4. Introduce and provide context to content you share 5. Communicate visually
  14. 14. Comic by http://blog.ge tpostrocket.co m
  15. 15. Optimizing Timeline • Branding – Custom cover and tabs • Favoriting • Bookmarking
  16. 16. Twitter Listen & monitor Tweet speaks to all Follow & share Immediate & wide
  17. 17. Twitter is like…
  18. 18. RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj anatomy of a tweet
  19. 19. What’s a HASHTAG? How does it work? ???
  20. 20. RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj anatomy of a tweet
  21. 21. What you should be doing on Twitter
  22. 22. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you
  23. 23. What you should be doing on Linkedin
  24. 24. Company Page Personal Page Groups
  25. 25. 1. Add your picture! 2. Have a clear heading & succinct summary 3. Endorse 4. Seek Recommendations 5. Create & join industry groups 6. Make your profile public!
  26. 26. Your Organizational Page • Creating your page – What you’ll need • A Linkedin Account • An company-owned e-mail domain • Your organization logo • A 4-line organization overview / mission statement (preferably containing an “ask”)
  27. 27. It All Comes Back to You! • Maintain your company page! • Make sure your connections see how you’re connected to your org and other orgs. – Add volunteer work & causes!
  28. 28. What you should be doing on Google+
  29. 29. Company Page Personal Page Hangouts
  30. 30. 1. Take advantage of “hangouts” 2. Add a +1 button to your site 3. Use video
  31. 31. Q & A Marissa Wasseluk New Media Associate
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×