Changing the way we do businessWednesday, 21 March 2012
Small business and the internet                               “The internet has become a major place for trade and we need...
Small business and the internet                           60 to 80% of australian businesses still don’t have a website   ...
Small business and the internet                           62% of the population use social media...                       ...
Problem: The internet is full of noise,               vying for ATTENTIONWednesday, 21 March 2012
I just want some tools ‘off the shelf’ to:                                                                                ...
Small business marketing on the internet                   ADVERTISING                  eCOMMERCE                         ...
Why is ‘social commerce’ different?               Social Commerce is about               connecting people only to the     ...
The noticeboard                                  Connect                         Communicate                      Transact...
The noticeboard              Businesses you follow, or ones                    that might be of interest.                 ...
A business profile                           Collect membership fees        Information about the business,       associati...
community engine is the place online                           where you will do business, run errands                    ...
How it works                                                                                 Your personal noticeboard    ...
To get started, visit                      www.communityengine.com.au                      For more information, call     ...
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Social commerce for Australian small business

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community engine makes it easier to talk to customers and do business with them online. It’s like a personal noticeboard and newswire, connecting businesses to their customers by showing them relevant businesses and special offers.

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Social commerce for Australian small business

  1. 1. Changing the way we do businessWednesday, 21 March 2012
  2. 2. Small business and the internet “The internet has become a major place for trade and we need to ensure that it is a fair place and does not become a place where big business can use their power to unfairly dominate sales.” ~ Peter Strong, Council for Small Business Organisations Australia (COSBOA) community engine and the internet We build software with a purpose. We’re Australian made, have strong roots in the community, and we have built a place where the local store has equal footing with the big brands. A place where everyone can be heard.Wednesday, 21 March 2012
  3. 3. Small business and the internet 60 to 80% of australian businesses still don’t have a website - but Australian consumers will spend $33B online this year. $22b $24b $27b $30b $33b $37b 2008 2009 2010 2011 2012 2013 Source: Forrester ResearchWednesday, 21 March 2012
  4. 4. Small business and the internet 62% of the population use social media... but only 14% of small businesses use it to talk to them. Source: Sensis, May 2011Wednesday, 21 March 2012
  5. 5. Problem: The internet is full of noise, vying for ATTENTIONWednesday, 21 March 2012
  6. 6. I just want some tools ‘off the shelf’ to: • communicate with my customers • buy and sell stuff Make it affordable, with ways that I can find new customers too. So I have time to see my family at the end of the day. BUT the average small business owner has too many responsibilities to know how to break through the noise. Cleaner Labourer HR Estimator Sales Manager Receptionist Courier Marketing Accountant Project Manager Business owner and member of the local communityWednesday, 21 March 2012
  7. 7. Small business marketing on the internet ADVERTISING eCOMMERCE SOCIAL GROUP SOCIAL MEDIA BUYING COMMERCE • Pay for ‘share of • You pay for cost of • You can build customer • Sell high volumes of • Pay only for transactions attention’ (mass website design, build, relationships online prepaid inventory online audience, or ‘pay per ongoing maintenance • Self-serve offers click’ etc) • The data does not • Reliant on discounting • You still need to belong to you • Own and manage your • No customer relationship advertise and promote • Low sales margins customer/ member data. your site • No transactions occur • No guarantee of • No ongoing customer • Your business and offers transaction • You receive direct • You need to promote and relationships (the data are ‘recommended’ to transactions and advertise your social does not belong to you) potential customers • High cost to acquire new customer relationships. presence customers • Reliant on the group • No advertising costs • social media is still buying site advertising considered a ‘personal and promoting their space’ where businesses brand may not be welcome • Capacity to handle sales volume can be an issueWednesday, 21 March 2012
  8. 8. Why is ‘social commerce’ different? Social Commerce is about connecting people only to the things that we know they might be interested in and nothing more. Stuff I like Things I buy That means no advertising, and less noise. We provide these ‘recommendations’ based on our knowledge of things they like, SOCIAL things they purchase, and what COMMERCE: other people ‘just like them’ have Recommending in common. more of this to the individual Stuff that people like me like and buyWednesday, 21 March 2012
  9. 9. The noticeboard Connect Communicate Transact Invite both new and existing Communicate in real-time with Sell memberships, create customers to interact with your customer or member customised offers, accept you online. database via their personalised payment online without complex community noticeboard. merchant account paperwork.Wednesday, 21 March 2012
  10. 10. The noticeboard Businesses you follow, or ones that might be of interest. Public notices you might be interested in (events, lost/found, FREE,For Sale etc) Offers you might be interested in purchasing (one click to buy)Wednesday, 21 March 2012
  11. 11. A business profile Collect membership fees Information about the business, association, or community group. Post updates, comments, photos Notices relevant to your organisation appear here Recommend member events, businesses, offers to your own audienceWednesday, 21 March 2012
  12. 12. community engine is the place online where you will do business, run errands and purchase as simply as you would at your local shops. Because youll be dealing with the businesses and community organisations that mean the most to you.Wednesday, 21 March 2012
  13. 13. How it works Your personal noticeboard YOU MEMBERS CUSTOMERS RECOMMENDATIONS Your organisation Invite your members and Your members upload their Each individual receives recommended businesses, other contacts. customer lists, then offers, and notices based on their likes, interests, location communicate with them and and what other people "just like them" are doing Communicate send special offers Collaborate Businesses find new customers Collect membership fees Associations find new members The community as a whole becomes connectedWednesday, 21 March 2012
  14. 14. To get started, visit www.communityengine.com.au For more information, call 1300 COMMUNITY or email enquiries@communityengine.comWednesday, 21 March 2012

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