The Digital Discussion IABC Jan 2010

The Digital Discussion
Jan 19, 2010
by Doug Lacombe, MBA

What is social media?
“Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”Joe Thornley, President and CEO Thornley-Fallis
Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation.Doug Lacombe, President and CEO communicatto

Definition continued
The Three Cs (or more)
Content
Collaboration
Community
Other “Cs” include conversation, consistency, commerce, communication, and context.

Impact of social media

Societal implications

Strategic framework

The social media BUMPP
Brand
Understand
Monitor
Policy
Participate

Services and platforms
Don’t fall in love with the gizmos

Types of social media

Social media “mix”

Video didn’t kill radio
Photos
MSM
Earned/Paid
Self-publishing
News releases
Videos
Newsletter
Events
Website
Social media

Integrated platform

Blog-centric approach

Social media etiquette
Cocktail party metaphor
Generosity
Attribute, credit, share and forward (RT)
Dialog not broadcast
Ratios: 3-1-1, 80/20
Twitter:
No auto-DMs, ever
No “CMJ”
Strongly consider no auto-follows
Profile and bio important; photo if possible, name(s), web link

Crisis, definition
An unanticipated event or disclosure that threatens your organization’s reputation
(Shel Holtz, ABC)

Crisis examples
OLD SCHOOL
NEW SCHOOL

Google Analytics

Facebook Insights

Twitter Grader

Wordpress

Commercial solutions
AND MANY MANY MORE!

Next steps
Reserve your organization’s name!http://www.namechk.com
Start monitoringhttp://google.ca/alerts, commercial options
Dip your toes in - low risk lurking
Liberate some content (YouTube?)
Start a Twitter account
Create social media guidelines & policy
Develop a social media strategy that dovetails with your communications, marketing, advertising, and crisis plans

Questions?

Doug Lacombe, MBAdoug@communicatto.comwww.communicatto.com403.988.0791

The Digital Discussion IABC Jan 2010

by Doug Lacombe on Jan 27, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 39

Statistics

The Digital Discussion IABC Jan 2010 — Presentation Transcript

http://communicatto.com	38
http://www.slideshare.net	1