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The Digital Discussion IABC Jan 2010
 

The Digital Discussion IABC Jan 2010

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Slides from a presentation I made to IABC Calgary January 2010.

Slides from a presentation I made to IABC Calgary January 2010.

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    The Digital Discussion IABC Jan 2010 The Digital Discussion IABC Jan 2010 Presentation Transcript

    • The Digital Discussion
      Jan 19, 2010
      by Doug Lacombe, MBA
    • What is social media?
      “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”Joe Thornley, President and CEO Thornley-Fallis
      Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation.Doug Lacombe, President and CEO communicatto
    • Definition continued
      The Three Cs (or more)
      Content
      Collaboration
      Community
      Other “Cs” include conversation, consistency, commerce, communication, and context.
    • Impact of social media
    • Societal implications
    • Strategic framework
    • The social media BUMPP
      Brand
      Understand
      Monitor
      Policy
      Participate
    • Services and platforms
      Don’t fall in love with the gizmos
    • Types of social media
    • Social media “mix”
    • Video didn’t kill radio
      Photos
      MSM
      Earned/Paid
      Self-publishing
      News releases
      Videos
      Newsletter
      Events
      Website
      Social media
    • Integrated platform
    • Blog-centric approach
    • Social media etiquette
      Cocktail party metaphor
      Generosity
      Attribute, credit, share and forward (RT)
      Dialog not broadcast
      Ratios: 3-1-1, 80/20
      Twitter:
      No auto-DMs, ever
      No “CMJ”
      Strongly consider no auto-follows
      Profile and bio important; photo if possible, name(s), web link
    • Crisis, definition
      An unanticipated event or disclosure that threatens your organization’s reputation
      (Shel Holtz, ABC)
    • Crisis examples
      OLD SCHOOL
      NEW SCHOOL
    • Google Analytics
    • Facebook Insights
    • Twitter Grader
    • Wordpress
    • Commercial solutions
      AND MANY MANY MORE!
    • Next steps
      Reserve your organization’s name!http://www.namechk.com
      Start monitoringhttp://google.ca/alerts, commercial options
      Dip your toes in - low risk lurking
      Liberate some content (YouTube?)
      Start a Twitter account
      Create social media guidelines & policy
      Develop a social media strategy that dovetails with your communications, marketing, advertising, and crisis plans
    • Questions?
    • Doug Lacombe, MBAdoug@communicatto.comwww.communicatto.com403.988.0791