Socializing the association

         May 15, 2010
       by Doug Lacombe, MBA
•    Quebec was the last jurisdiction in North America to force margarine producers to ensure that
     their product coul...
•  Possible reactions:
  –  The four Ps
     •  Price
     •  Product
     •  Place
     •  Promotion
  –  Regulatory/lobb...
• Social Media Adoption Curve
                                                                                            ...
The social media BUMPP

•    Brand
•    Understand
•    Monitor
•    Policy
•    Participate
•    Database examples
•    Dave Fleet’s guide
•    General internal policy considerations “PAST RICE”:
      –  People
  ...
Strategic framework
People	
         New	
  prac77oners:	
  
                 • 	
  Marke7ng	
  
                 • 	
  PR,	
  marcomm	
  
   ...
Questions?

    Doug Lacombe
doug@communicatto.com
Socializing the association
Socializing the association
Socializing the association
Socializing the association
Socializing the association
Socializing the association
Socializing the association
Socializing the association
Socializing the association
Upcoming SlideShare
Loading in...5
×

Socializing the association

614

Published on

A presentation I gave at the IABC Canada Western Regional "Dare to Lead" conference May 15, 2010

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
614
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Socializing the association"

  1. 1. Socializing the association May 15, 2010 by Doug Lacombe, MBA
  2. 2. •  Member list/directory •  Event pricing •  Accreditation/credentials/logo use •  Resources, templates •  Newsletter/intranet •  Job listings •  Networking •  Business referrals •  Social/fun
  3. 3. •  Quebec was the last jurisdiction in North America to force margarine producers to ensure that their product could not be confused with butter — at least when it came to colour. Read more: http://www.cbc.ca/consumer/story/2008/07/09/f-margarine.html#ixzz0o12s6rqy
  4. 4. •  Possible reactions: –  The four Ps •  Price •  Product •  Place •  Promotion –  Regulatory/lobbying
  5. 5. • Social Media Adoption Curve • collabora&on   • rela&onships   • par&cipa&on   • broadcast   • take  value  →  add  value   • observa&on   • educa&on   • 1-­‐way  →  2-­‐way   • social  media  experience   • November  2008  
  6. 6. The social media BUMPP •  Brand •  Understand •  Monitor •  Policy •  Participate
  7. 7. •  Database examples •  Dave Fleet’s guide •  General internal policy considerations “PAST RICE”: –  People –  Access –  Secrets –  Tone –  Real job –  Identity (voice) –  Consequences –  Existing policies •  Will need an external policy too (what is allowed on an IABC discussion forum, for example)
  8. 8. Strategic framework
  9. 9. People   New  prac77oners:   •   Marke7ng   •   PR,  marcomm   •   Adver7sing   •   Internal   Objec7ves   Migrate  new  grads  from  student   membership  to  post-­‐grad  membership  to   full  membership  by  showing  value   Strategy   Provide  early  career  tools  as  “loss  leader”   such  as  templates   Technology   Build  a  “star7ng  your  comms  career  wiki”   and  pre-­‐populate  as  much  as  possible   with  IABC  branded  templates,  pitch  on   boNom,  encourage  upload  of  other   templates  
  10. 10. Questions? Doug Lacombe doug@communicatto.com

×