Social Media services for Investor Relations

digital disclosure What ishave a digitalIR strategy? Do you your digital strategy? Ipsum Loreum blahbbityif a review determined you should sit this oneIpsum Loreum If not, you may need one. Even blah Ipsum Loreum blahbbity blah out (unlikely, blahbbity blahshould atLoreum blahbbity blah reputation online. blahbbity blah but possible) you Ipsum least protect your brand and Ipsum Loreum Ipsum Loreum blahbbity blah Ipsum Loreum blahbbity blah Ipsum Loreum blahbbity blah Ipsum Loreum blahbbity blah Ipsumneed – consider the communicatto offers as much or as little digital guidance as you Loreum blahbbity blah. following services: item item • Initial assessment meeting – no charge item • Social Media audit – research and assess the current state of your brand and buzz item  on the social web (if any) • Strategic planning using the Forrester P.O.S.T. framework to determine: o Your target audience (segmenting, targeting, and positioning) o Your goals and objectives in Web 2.0 o Recommend the appropriate strategies and tactics your company should employ, and how to efficiently weave this into your IR program o Your technology choices and implications • Web 2.0 tactics development using the communicatto B.U.M.P.P. methodology: o How to protect your brand and avoid “brand-jacking” o Understand the cultural norms and expectations on the social web o Monitor the buzz (or lack thereof ) around your brand and set key success metrics o Develop and implement internal social media policy to prevent everyone from inadvertently becoming a spokesperson o Learn how to participate in the communities and conversations you join and liberate your content • Training and speaking - bring your team up to speed quickly with custom- developed half or full day sessions on the digital, social media, or IR 2.0 topics of your choice • Outsourced blogging – you guide, we write! Also available for white paper development, webinars, and more • Advisor on retainer – a Web 2.0/social media expert on-call as needed Call 403.474.4251 today for your free initial assessment, or e-mail doug@communicatto.com!

Social Media services for Investor Relations

by Doug Lacombe on Oct 04, 2009

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Social Media services for Investor Relations — Document Transcript

http://communicatto.com	11
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