digital disclosure
What ishave a digitalIR strategy?
Do you your digital strategy?
Ipsum Loreum blahbbityif a review determined you should sit this oneIpsum Loreum
If not, you may need one. Even blah Ipsum Loreum blahbbity blah out (unlikely,
blahbbity blahshould atLoreum blahbbity blah reputation online. blahbbity blah
but possible) you Ipsum least protect your brand and Ipsum Loreum
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blahbbity blah Ipsum Loreum blahbbity blah Ipsumneed – consider the
communicatto offers as much or as little digital guidance as you Loreum blahbbity blah.
following services:
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• Initial assessment meeting – no charge
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• Social Media audit – research and assess the current state of your brand and buzz
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 on the social web (if any)
• Strategic planning using the Forrester P.O.S.T. framework to determine:
o Your target audience (segmenting, targeting, and positioning)
o Your goals and objectives in Web 2.0
o Recommend the appropriate strategies and tactics your company should
employ, and how to efficiently weave this into your IR program
o Your technology choices and implications
• Web 2.0 tactics development using the communicatto B.U.M.P.P. methodology:
o How to protect your brand and avoid “brand-jacking”
o Understand the cultural norms and expectations on the social web
o Monitor the buzz (or lack thereof ) around your brand and set key success
metrics
o Develop and implement internal social media policy to prevent everyone
from inadvertently becoming a spokesperson
o Learn how to participate in the communities and conversations you join
and liberate your content
• Training and speaking - bring your team up to speed quickly with custom-
developed half or full day sessions on the digital, social media, or IR 2.0 topics of
your choice
• Outsourced blogging – you guide, we write! Also available for white paper
development, webinars, and more
• Advisor on retainer – a Web 2.0/social media expert on-call as needed
Call 403.474.4251 today for your free initial assessment,
or e-mail doug@communicatto.com!