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Reaching audiences while they reach you                                Doug Lacombe
Saskatchewan – no degrees of separation© 2012 communicatto, a social media agency
Running into inspiration© 2012 communicatto, a social media agency
Reaching audiences while they reach her© 2012 communicatto, a social media agency
Media is getting mixed up
When modem speeds were measured in baud© 2012 communicatto, a social media agency
Media was like this© 2012 communicatto, a social media agency
Things took time back then© 2012 communicatto, a social media agency
Now media is like this© 2012 communicatto, a social media agency
So when a plane ditches into the Hudson© 2012 communicatto, a social media agency
The crowd reacts instantly© 2012 communicatto, a social media agency
Which crosses the chasm into MSM© 2012 communicatto, a social media agency
Which creates a feedback loop that amplifies© 2012 communicatto, a social media agency
RBC outsourcing scandal© 2012 communicatto, a social media agency
Media’s evolving, is your media mix?© 2012 communicatto, a social media agency
The new media mix© 2012 communicatto, a social media agency
Your impressions engine© 2012 communicatto, a social media agency
Now you’re the media …© 2012 communicatto, a social media agency
© 2012 communicatto, a social media agency
Speak from the heart© 2012 communicatto, a social media agency
Get heartfelt feedback© 2012 communicatto, a social media agency
Or some with no heart© 2012 communicatto, a social media agency
Crowd-spanking© 2012 communicatto, a social media agency
Headlines for humans© 2012 communicatto, a social media agency
Show a little passion© 2012 communicatto, a social media agency
Show a little backbone© 2012 communicatto, a social media agency
Who’s this guy?                            One of my heroes:                            Alvin Law                         ...
What’s his story? Disabled by Thalidomide                     To drummer   To major fundraiser, speaker,                  ...
Everything counts and count everything© 2012 communicatto, a social media agency
Reach out, tell your story, and RING THOSE PHONES!© 2012 communicatto, a social media agency
Questions?Doug Lacombe, President@dblacombe doug@communicatto.com
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Reaching audiences while they reach you back

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Presentation delivered at the April 11, 2013 Fuze Conference in Saskatoon, SK. Conference organized by

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Transcript of "Reaching audiences while they reach you back"

  1. 1. Reaching audiences while they reach you Doug Lacombe
  2. 2. Saskatchewan – no degrees of separation© 2012 communicatto, a social media agency
  3. 3. Running into inspiration© 2012 communicatto, a social media agency
  4. 4. Reaching audiences while they reach her© 2012 communicatto, a social media agency
  5. 5. Media is getting mixed up
  6. 6. When modem speeds were measured in baud© 2012 communicatto, a social media agency
  7. 7. Media was like this© 2012 communicatto, a social media agency
  8. 8. Things took time back then© 2012 communicatto, a social media agency
  9. 9. Now media is like this© 2012 communicatto, a social media agency
  10. 10. So when a plane ditches into the Hudson© 2012 communicatto, a social media agency
  11. 11. The crowd reacts instantly© 2012 communicatto, a social media agency
  12. 12. Which crosses the chasm into MSM© 2012 communicatto, a social media agency
  13. 13. Which creates a feedback loop that amplifies© 2012 communicatto, a social media agency
  14. 14. RBC outsourcing scandal© 2012 communicatto, a social media agency
  15. 15. Media’s evolving, is your media mix?© 2012 communicatto, a social media agency
  16. 16. The new media mix© 2012 communicatto, a social media agency
  17. 17. Your impressions engine© 2012 communicatto, a social media agency
  18. 18. Now you’re the media …© 2012 communicatto, a social media agency
  19. 19. © 2012 communicatto, a social media agency
  20. 20. Speak from the heart© 2012 communicatto, a social media agency
  21. 21. Get heartfelt feedback© 2012 communicatto, a social media agency
  22. 22. Or some with no heart© 2012 communicatto, a social media agency
  23. 23. Crowd-spanking© 2012 communicatto, a social media agency
  24. 24. Headlines for humans© 2012 communicatto, a social media agency
  25. 25. Show a little passion© 2012 communicatto, a social media agency
  26. 26. Show a little backbone© 2012 communicatto, a social media agency
  27. 27. Who’s this guy? One of my heroes: Alvin Law www.alvinlaw.com© 2012 communicatto, a social media agency
  28. 28. What’s his story? Disabled by Thalidomide To drummer To major fundraiser, speaker, author, musician© 2012 communicatto, a social media agency
  29. 29. Everything counts and count everything© 2012 communicatto, a social media agency
  30. 30. Reach out, tell your story, and RING THOSE PHONES!© 2012 communicatto, a social media agency
  31. 31. Questions?Doug Lacombe, President@dblacombe doug@communicatto.com
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