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Reaching audiences while they reach you back

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Presentation delivered at the April 11, 2013 Fuze Conference in Saskatoon, SK. Conference organized by

Presentation delivered at the April 11, 2013 Fuze Conference in Saskatoon, SK. Conference organized by

Published in: Business, News & Politics

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  • 1. Reaching audiences while they reach you Doug Lacombe
  • 2. Saskatchewan – no degrees of separation© 2012 communicatto, a social media agency
  • 3. Running into inspiration© 2012 communicatto, a social media agency
  • 4. Reaching audiences while they reach her© 2012 communicatto, a social media agency
  • 5. Media is getting mixed up
  • 6. When modem speeds were measured in baud© 2012 communicatto, a social media agency
  • 7. Media was like this© 2012 communicatto, a social media agency
  • 8. Things took time back then© 2012 communicatto, a social media agency
  • 9. Now media is like this© 2012 communicatto, a social media agency
  • 10. So when a plane ditches into the Hudson© 2012 communicatto, a social media agency
  • 11. The crowd reacts instantly© 2012 communicatto, a social media agency
  • 12. Which crosses the chasm into MSM© 2012 communicatto, a social media agency
  • 13. Which creates a feedback loop that amplifies© 2012 communicatto, a social media agency
  • 14. RBC outsourcing scandal© 2012 communicatto, a social media agency
  • 15. Media’s evolving, is your media mix?© 2012 communicatto, a social media agency
  • 16. The new media mix© 2012 communicatto, a social media agency
  • 17. Your impressions engine© 2012 communicatto, a social media agency
  • 18. Now you’re the media …© 2012 communicatto, a social media agency
  • 19. © 2012 communicatto, a social media agency
  • 20. Speak from the heart© 2012 communicatto, a social media agency
  • 21. Get heartfelt feedback© 2012 communicatto, a social media agency
  • 22. Or some with no heart© 2012 communicatto, a social media agency
  • 23. Crowd-spanking© 2012 communicatto, a social media agency
  • 24. Headlines for humans© 2012 communicatto, a social media agency
  • 25. Show a little passion© 2012 communicatto, a social media agency
  • 26. Show a little backbone© 2012 communicatto, a social media agency
  • 27. Who’s this guy? One of my heroes: Alvin Law www.alvinlaw.com© 2012 communicatto, a social media agency
  • 28. What’s his story? Disabled by Thalidomide To drummer To major fundraiser, speaker, author, musician© 2012 communicatto, a social media agency
  • 29. Everything counts and count everything© 2012 communicatto, a social media agency
  • 30. Reach out, tell your story, and RING THOSE PHONES!© 2012 communicatto, a social media agency
  • 31. Questions?Doug Lacombe, President@dblacombe doug@communicatto.com

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