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ISES Social Media 101
 

ISES Social Media 101

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A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009....

A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009.

For those who check out my other slide shows, this repeats a lot from those slides since it is a "101" presentation.

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    ISES Social Media 101 ISES Social Media 101 Presentation Transcript

    • ISES Social Media 101
      October 20, 2009
      by Doug Lacombe, MBA
    • Is it right for me?
    • Does SM fit your business?
    • Social media basics
      Cocktail party metaphor
      General categories of social media sites are:
      Social Networking (Facebook, MySpace)
      Video (YouTube, Vimeo)
      Photos (flickr, twitpic)
      Audio (podcasts on iTunes)
      Blogging (hosted service versus free consumer-grade)
      Micro-blogging (Twitter, Yammer)
    • Social Media Adoption Curve
      collaboration
      relationships
      participation
      broadcast
      take value -> add value
      observation
      education
      1-way -> 2-way
      social media experience
      November 2008
    • Strategic framework
    • The social media BUMPP
      Brand
      Understand
      Monitor
      Policy
      Participate
    • Twitterhashtags
    • Blogs/Coverit
    • Questions?
      Doug Lacombe
      doug@communicatto.com