ISES Social Media 101
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ISES Social Media 101 - Presentation Transcript
- ISES Social Media 101
October 20, 2009
by Doug Lacombe, MBA - Is it right for me?
- Does SM fit your business?
- Social media basics
Cocktail party metaphor
General categories of social media sites are:
Social Networking (Facebook, MySpace)
Video (YouTube, Vimeo)
Photos (flickr, twitpic)
Audio (podcasts on iTunes)
Blogging (hosted service versus free consumer-grade)
Micro-blogging (Twitter, Yammer) - Social Media Adoption Curve
collaboration
relationships
participation
broadcast
take value -> add value
observation
education
1-way -> 2-way
social media experience
November 2008 - Strategic framework
- The social media BUMPP
Brand
Understand
Monitor
Policy
Participate - Twitterhashtags
- Blogs/Coverit
- Questions?
Doug Lacombe
doug@communicatto.com
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