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ISES Social Media 101

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A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009. …

A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009.

For those who check out my other slide shows, this repeats a lot from those slides since it is a "101" presentation.

Published in: Technology, News & Politics

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Transcript

  • 1. ISES Social Media 101
    October 20, 2009
    by Doug Lacombe, MBA
  • 2.
  • 3. Is it right for me?
  • 4. Does SM fit your business?
  • 5. Social media basics
    Cocktail party metaphor
    General categories of social media sites are:
    Social Networking (Facebook, MySpace)
    Video (YouTube, Vimeo)
    Photos (flickr, twitpic)
    Audio (podcasts on iTunes)
    Blogging (hosted service versus free consumer-grade)
    Micro-blogging (Twitter, Yammer)
  • 6. Social Media Adoption Curve
    collaboration
    relationships
    participation
    broadcast
    take value -> add value
    observation
    education
    1-way -> 2-way
    social media experience
    November 2008
  • 7. Strategic framework
  • 8. The social media BUMPP
    Brand
    Understand
    Monitor
    Policy
    Participate
  • 9. Twitterhashtags
  • 10. Blogs/Coverit
  • 11. Questions?
    Doug Lacombe
    doug@communicatto.com

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