ISES Social Media 101

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A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009.

For those who check out my other slide shows, this repeats a lot from those slides since it is a "101" presentation.

Published in: Technology, News & Politics
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ISES Social Media 101

  1. 1. ISES Social Media 101<br />October 20, 2009<br />by Doug Lacombe, MBA<br />
  2. 2.
  3. 3. Is it right for me?<br />
  4. 4. Does SM fit your business?<br />
  5. 5. Social media basics<br />Cocktail party metaphor <br />General categories of social media sites are: <br />Social Networking (Facebook, MySpace) <br />Video (YouTube, Vimeo) <br />Photos (flickr, twitpic) <br />Audio (podcasts on iTunes) <br />Blogging (hosted service versus free consumer-grade) <br />Micro-blogging (Twitter, Yammer)<br />
  6. 6. Social Media Adoption Curve<br />collaboration<br />relationships<br />participation<br />broadcast<br />take value -> add value<br />observation<br />education<br />1-way -> 2-way<br />social media experience<br />November 2008<br />
  7. 7. Strategic framework<br />
  8. 8. The social media BUMPP<br />Brand<br />Understand<br />Monitor<br />Policy<br />Participate<br />
  9. 9. Twitterhashtags<br />
  10. 10. Blogs/Coverit<br />
  11. 11. Questions?<br />Doug Lacombe<br />doug@communicatto.com<br />

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