Digital Disclosure
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Digital Disclosure

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Presentation to Investor Relations officers, corporate secretaries, and lawyers on "Digital Disclosure", the use of social media by publicly listed companies. Sponsored by Valiant Trust, Kingsdale ...

Presentation to Investor Relations officers, corporate secretaries, and lawyers on "Digital Disclosure", the use of social media by publicly listed companies. Sponsored by Valiant Trust, Kingsdale Shareholder Services, and communicatto.

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Digital Disclosure Digital Disclosure Presentation Transcript

  • Digital Disclosure
    October 1, 2009
    by Doug Lacombe, MBA
  • What is IR?
  • What is social media?
    Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation
  • Social media basics
    Cocktail party metaphor
    General categories of social media sites are:
    Social Networking (Facebook, MySpace)
    Video (YouTube, Vimeo)
    Photos (flickr, twitpic)
    Audio (podcasts on iTunes)
    Blogging (hosted service versus free consumer-grade)
    Micro-blogging (Twitter, Yammer)
  • Why bother?
  • Follow the audience
  • Follow the influencers
    Blogs
    Twitter
    Wikis
  • Follow the money
  • Is it right for me?
  • Does SM fit your business?
  • Strategic framework
  • Tactical framework
    Brand
    Understand
    Monitor
    Policy
    Participate
    PLOP
    B.U.M.P.P.
  • Social Media Adoption Curve
    collaboration
    relationships
    participation
    broadcast
    take value -> add value
    observation
    education
    1-way -> 2-way
    social media experience
    November 2008
  • Brand-jacking
  • Examples
  • Resources
    communicatto.com blog for links to white papers, studies, slideshows (including this one),and more regarding IR and social media
  • Questions?
    Doug Lacombe
    doug@communicatto.com
    www.communicatto.com