Blogging Boot Camp

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Preamble to a seminar delivered to the Calgary chapter of the Canadian Public Relations Society (CPRS) on Sept 23, 2009 by Doug Lacombe, President, communicatto. communicatto is a digital marketing and public relations agency.

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Blogging Boot Camp

  1. 1. Blogging Boot Camp<br />September 23, 2009<br />by Doug Lacombe, MBA<br />
  2. 2. What is blogging?<br />Web + log = blog<br />Journaling<br />Writing – not sacred<br />Cultural norms<br />Issues:<br />Ghost blogging<br />Comment spam<br />
  3. 3. Strategic framework<br />
  4. 4. The social media BUMPP<br />Brand<br />Understand<br />Monitor<br />Policy<br />Participate<br />
  5. 5. Blogging considerations<br />Purpose<br />Branding<br />URL<br />Platform<br />Newsworthy<br />Frequency<br />Dialog<br />Multimedia<br />Promotion<br />Outsource?<br />
  6. 6. Platforms<br />http://en.wikipedia.org/wiki/Weblog_software#User_hosted_platforms<br />
  7. 7. 7 steps<br />Topic<br />Name<br />Hosting<br />Layout/Design<br />Publishing<br />Promotion<br />Extras<br />
  8. 8. Let’s build a blog!<br />www.wordpress.com<br />
  9. 9. Questions?<br />Doug Lacombe<br />doug@communicatto.com<br />

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