Inge Wallage communicatie congres nov 2011

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Presentatie van Inge Wallage tijdens het congres Ambitie van vakblad Communicatie op 10 november 2011

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Inge Wallage communicatie congres nov 2011

  1. 1. Wordt het nog wat? Inge WallageInternational Communications Director
  2. 2. • WeberShandwick – Den Haag• Motorola – London • Prachtig code of conduct• Edelman – London • Luister naar je ‘gut feeling’• Philips - Amsterdam• Burson-Marsteller – Den Haag • Double digit growth• P&O Nedlloyd – London• Statoil - Stavanger/Oslo
  3. 3. make a difference.
  4. 4. Global Greenpeace organisation Thousands of global volunteers 2000 28 employees National worldwide Regional Activities in 41 countries Offices 2.8 million supporters
  5. 5. Core values• Independence• Non-violence• Confrontation• Solutions
  6. 6. Greenpeace Toxic Water Campaign Winning in Style 03.11.2011
  7. 7. The Challenge Shine a spotlight on the issue of toxic water pollution in order to convince international brands engaging with polluting suppliers toeliminate all toxic chemicals from their supply chains and products
  8. 8. Provoking Interest – The teaser campaign…
  9. 9. Disruptive Tactics – The Mannequins
  10. 10. The Launch – Traditional tactics
  11. 11. The Launch – Traditional tactics
  12. 12. Record breaking coverage
  13. 13. Online Mobilization (Interactive)
  14. 14. Online Mobilization (Twitter)
  15. 15. Online Mobilization (H&M)
  16. 16. Targeted Blogger Outreach
  17. 17. Playing in their backyard
  18. 18. Offline Mobilization
  19. 19. Results
  20. 20. Focus on China
  21. 21. Landmark commitments from all four targeted brands (and more to come…)
  22. 22. There is more still to come…
  23. 23. “We have won many victories, but we are losing the planet”…… Gus Speth Practice of Environmental Policy Yale University
  24. 24. THINK OF ME AS EVIL?OPENING THE ETHICAL DEBATES INADVERTISING Public Interest Research Centre (PIRC) WWF-UK oktober 2011

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