Inge Wallage communicatie congres nov 2011

Wordt het nog wat? Inge WallageInternational Communications Director

• WeberShandwick – Den Haag• Motorola – London • Prachtig code of conduct• Edelman – London • Luister naar je ‘gut feeling’• Philips - Amsterdam• Burson-Marsteller – Den Haag • Double digit growth• P&O Nedlloyd – London• Statoil - Stavanger/Oslo

make a difference.

Global Greenpeace organisation Thousands of global volunteers 2000 28 employees National worldwide Regional Activities in 41 countries Offices 2.8 million supporters

Core values• Independence• Non-violence• Confrontation• Solutions

Greenpeace Toxic Water Campaign Winning in Style 03.11.2011

The Challenge Shine a spotlight on the issue of toxic water pollution in order to convince international brands engaging with polluting suppliers toeliminate all toxic chemicals from their supply chains and products

Provoking Interest – The teaser campaign…

Disruptive Tactics – The Mannequins

The Launch – Traditional tactics

Record breaking coverage

Online Mobilization (Interactive)

Online Mobilization (Twitter)

Online Mobilization (H&M)

Targeted Blogger Outreach

Playing in their backyard

Offline Mobilization

Results

Focus on China

Landmark commitments from all four targeted brands (and more to come…)

There is more still to come…

“We have won many victories, but we are losing the planet”…… Gus Speth Practice of Environmental Policy Yale University

THINK OF ME AS EVIL?OPENING THE ETHICAL DEBATES INADVERTISING Public Interest Research Centre (PIRC) WWF-UK oktober 2011

Inge Wallage communicatie congres nov 2011

by communicatieonline on Nov 21, 2011

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Inge Wallage communicatie congres nov 2011 — Presentation Transcript