Identiteit kern van  de zaak keynote tibor van bekkum_identiteitscongres 2012
Upcoming SlideShare
Loading in...5
×
 

Identiteit kern van de zaak keynote tibor van bekkum_identiteitscongres 2012

on

  • 872 views

 

Statistics

Views

Total Views
872
Views on SlideShare
854
Embed Views
18

Actions

Likes
0
Downloads
64
Comments
0

3 Embeds 18

http://www.b-myguest.nl 15
http://b-myguest.nl 2
http://innovam.yeon.nl 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Identiteit kern van  de zaak keynote tibor van bekkum_identiteitscongres 2012 Identiteit kern van de zaak keynote tibor van bekkum_identiteitscongres 2012 Presentation Transcript

  • Identiteit: kern van de zaak
  • Iets magisch
  • Members’ beliefsabout the central, distinctive and enduring characteristics of the organization
  • harmoniseert
  • referentiepunt
  • zelfrepresentatie
  • werkelijkheidsconstructie
  • inspireert, instrueert, legitimeert Identiteit Strategie Operatie Individu
  • Identiteit als bron van succes
  • merk & reputatie
  • winstgevendheid
  • sturingIncreasingly, an organization must reside in the heads and hearts of its members. Thus, in the absence of an externalized bureaucratic structure, it becomes more important to have an internalized cognitive structure of what the organization stands for and where it intends to go —in short, a clear sense of the organizations identity. A sense of identity serves as a rudder for navigating difficult waters.
  • verandering
  • Identiteit als valkuil
  • verdeelt
  • verblindt
  • bepaalt voorkeur
  • zet vast
  • maakt irrelevant
  • het vervreemd
  • Rather than being ‘just another’ analytical and managerial tool, organizational identity and organizational identification should be of particular interest to those who are seeking to structure and harness the collective energies of organizations Effective leaders are ‘entrepreneurs of identity’ whose primary project is to create, coordinate and control a shared vision of ‘who the organization is’ and ‘what it wants to be’
  • Verbinden
  • binnen en buiten WieNarcisme zijn Hyperadaptatie wij?
  • management, medewerker, klant
  • bronnen van betekenisgeving geconstrueerde externe identiteit geprojecteerde identiteit werkcontext persoonlijke identiteit
  • door sturen op identificatie
  • merk, mens, proces Waarde creatie Mens