Tips and tricks for press releases and press lists

Press releases & press lists Barcamp Antwerpen 2010

Me
@goedles
Communicatiemannen .be

Structure
The inversed triangle
Intro: 5 w’s + how Title - short but comprehensive, striking Subtitle Quotes - detailed info Background information

Always ...
... Add press release at the top
... Put the title in the subject field
... Put contacts in bcc
... Mention place and date in the intro
... Mention contact details at the end
... Add a link where pictures can be downloaded
... Add the text in pdf as attachment

Never ...
... Add large attachments
... Write in 2nd person, “you can ...”
... Be too commercial

Avoid ...
.... Blablabla
Copy - paste
KISS: K eep I t S imple and S hort
... Passive tense
... Jargon
... ‘Useless’ press releases

Terminology
“ Elevator pitch”
Short, to the point text with key messages
“ Boilerplate”
Short background text at the end of a press release
About Barcamp
BarCamp is an international network of user generated conferences (or unconferences)
open, participatory workshop-events, whose content is provided by participants about
various topics, such as open source, applications, health care and political organizing.

Press Release
Title
Subtitle
Place, date - Who what where why when how intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro
Quote xxxx: “More on who and why and how”
Information on where and when
Background information .
- end -
Boilerplate
Download visuals in high resolutions here:
Watch a movie about here:
Journalists, for more information, please contact:

Press lists
Imagine the articles you want to see:
Where would you read it?
What would be the angle?
Target group?
Topic?
Define media
Define the right journalists to contact
Possible: one news fact, two press releases

Press lists
General e-mail addresses
Journalists aren’t always at their desk
Direct e-mail addresses
Journalists specialize

More
http://www. communicatiemannen .be/2009/04/08/het-persbericht-33-dos-en-donts/
Questions?

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Tips and tricks for press releases and press lists

by communicatiemannen on Mar 06, 2010

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Tips and tricks for press releases and press lists — Presentation Transcript