Roles and Talent in Communication Senior Roles Managerial Roles Technical Roles
Roles and Talent in Communication Salary increase rates (communication agencies) Hong Kong Japan Singapore/SEA Senior +50% +33% +78%Managerial +56% +50% +60% Technical *source: Hudson Asia Salary Information
Roles and Talent in Communication Salary increase (communication departments) Hong Kong Japan Singapore/SEA Senior +19% +17% +64%Managerial +64% +42% +70% Technical *source: Hudson Asia Salary Information
Bonsai Effect: Talent not able to grow Poaching necessary from: JournalismMajority of managing directors of large Marketinglocal agencies are foreign talent Abroad SeniorMajority of the heads of corporate Master of Sciencecommunication in the largest companies arenot from communication Education in Communication Gap Management Managerial Education Graduate Gap Diploma in PR Technical
Overall, the internet continues to remain thestandout medium for growth in Asia, with itsshare of the total ad spend looking to risefrom 16.9 per cent in 2011 to 22.8 per cent in2014. Television however, which takes thelions share of the advertising pie at 40.7 percent in 2011, is expected to decline slightly to39.7 per cent by 2014. - Campaign India, Dec 8, 2011
Nowadays, with the face-to-face agency-clientrelationship based at the Asian headquarters, PRpeople in the East are gaining more opportunitiesthan ever to devise and manage global PRcampaigns. This is proving quite an adjustment forsome in Western agency networks unaccustomed tofollowing leadership direction fromBeijing, Delhi, Seoul and indeed Tokyo. It’s alsodaunting for some people in senior positions whomay have never run an international campaign fromAsia before and who Ive noticed may therefore sufferfrom a lack of confidence in leading their globalcharge from the East.
No Single “Capacity” Can Do It Plato’s Phaedrus The problem, he explains, is that one overcome with this desire will want to turn his boy into whatever is most pleasing to himself, rather than what is best for the boy.