MoE Social Media Education talk

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Delivered to Singapore's Ministry of Education on April 13, 2011. Focus is on social media: Singapore's media landscape, real-time communication and expectations, and cloud computing. Student examples at end.

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MoE Social Media Education talk

  1. 1. New Media Communications in the Classroom Michael Netzley, PhD Singapore Management University (c) 2011 Michael Netzley, PhD
  2. 2. Three Issues in 2011 Singapore Cloud ComputingDigital Literacy Real Time
  3. 3. Singapore’s Online Environment
  4. 4. Spokes and Short Form
  5. 5. Evolving Content Consumption Long Form Short Form
  6. 6. SG: Three-Year Longitudinal Study Stratified sample to 1634 Valid ensure age- Responses representation Online Survey of Internet Behaviors
  7. 7. SG Netizens: On-line Behavior 2009 wiki contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends SNS My SNS Watch Videos 0 10 20 30 40 50 60 70 80 90 100 30+ 20-30 <20 (c) 2011, Michael Netzley, PhD
  8. 8. SG Netizens: On-line Behavior 2010 Wiki Contribution Microblog On-line Ratings Personal Blog Upload VideosLeave Comment Blog Visit Friends SNS My SNS Watch Videos 0% 20% 40% 60% 80% 100% 30+ 20-30 Under 20 (c) 2011, Michael Netzley, PhD
  9. 9. 2010 Sg Microblogging 308%Increase(c) 2011, Michael Netzley, PhD
  10. 10. SG Netizens: On-line Behavior 2011 Wiki Contribution Microblog On-line Ratings Personal Blog Upload VideosLeave Comment Blog Visit Friends SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20 (c) 2011, Michael Netzley, PhD
  11. 11. Singapore (c) 2011, Michael Netzley, PhD
  12. 12. Real time
  13. 13. Internet Speed
  14. 14. HudsonRiver
  15. 15. 10:20am
  16. 16. “A lot of this [interaction] is about speedand how fast customers can respond. Andjust as powerful, how fast can a businessrespond to the customers? It speeds thepace at which a relationship deepensbetween the business and customer.” - Paul Greenberg, CRM expert
  17. 17. “The era of Web 2.0 is raising the baron our collective expectations forinformation access, service levels andcustomer experience.” - Mike Murphy, Information Management
  18. 18. Fortune 100 Websites68% Companies experienced drop in traffic to corporate website-23.02% Average decline from 2009 through 2010 Webtrends Report, March 17, 2011
  19. 19. People everywhere They areare communicating communicatingaround their similar continuously with interests mobile technology The future is social Conversations are business…and IBM rapidly migrating values this as from websites to eventually being a social networks $100billion industry
  20. 20. What Does it Mean for Education? • Learning becomes woven into the fabric of everyday life • Here-and-now learning rather than scheduled study and exams • Active and continuous knowledge construction by learners—digital literacy
  21. 21. The Cloud
  22. 22. Cloud Computing
  23. 23. Physical Constraints: Classroom
  24. 24. Intellectual ReachLimited to Resources
  25. 25. Diversity limited to Participants
  26. 26. Digital Media Across Asia Wiki
  27. 27. Completing the Project Online Networking Online ResearchTeamwork Artistic Flair
  28. 28. Student Sample #1
  29. 29. Student Sample #4
  30. 30. Lessons Learned About Social Media in Education Face is a multi- dimensional concern: + and -Autonomy AMP Purpose Mastery
  31. 31. Recognition
  32. 32. Michael Netzley, PhD communicateasia@gmail.com (c) 2011 Michael Netzley, PhD

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