MoE Social Media Education talk
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MoE Social Media Education talk

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Delivered to Singapore's Ministry of Education on April 13, 2011. Focus is on social media: Singapore's media landscape, real-time communication and expectations, and cloud computing. Student ...

Delivered to Singapore's Ministry of Education on April 13, 2011. Focus is on social media: Singapore's media landscape, real-time communication and expectations, and cloud computing. Student examples at end.

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MoE Social Media Education talk MoE Social Media Education talk Presentation Transcript

  • New Media Communications in the Classroom Michael Netzley, PhD Singapore Management University (c) 2011 Michael Netzley, PhD
  • Three Issues in 2011 Singapore Cloud ComputingDigital Literacy Real Time
  • Singapore’s Online Environment
  • Spokes and Short Form
  • Evolving Content Consumption Long Form Short Form
  • SG: Three-Year Longitudinal Study Stratified sample to 1634 Valid ensure age- Responses representation Online Survey of Internet Behaviors
  • SG Netizens: On-line Behavior 2009 wiki contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends SNS My SNS Watch Videos 0 10 20 30 40 50 60 70 80 90 100 30+ 20-30 <20 (c) 2011, Michael Netzley, PhD
  • SG Netizens: On-line Behavior 2010 Wiki Contribution Microblog On-line Ratings Personal Blog Upload VideosLeave Comment Blog Visit Friends SNS My SNS Watch Videos 0% 20% 40% 60% 80% 100% 30+ 20-30 Under 20 (c) 2011, Michael Netzley, PhD
  • 2010 Sg Microblogging 308%Increase(c) 2011, Michael Netzley, PhD
  • SG Netizens: On-line Behavior 2011 Wiki Contribution Microblog On-line Ratings Personal Blog Upload VideosLeave Comment Blog Visit Friends SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20 (c) 2011, Michael Netzley, PhD
  • Singapore (c) 2011, Michael Netzley, PhD
  • Real time
  • Internet Speed
  • HudsonRiver
  • 10:20am
  • “A lot of this [interaction] is about speedand how fast customers can respond. Andjust as powerful, how fast can a businessrespond to the customers? It speeds thepace at which a relationship deepensbetween the business and customer.” - Paul Greenberg, CRM expert
  • “The era of Web 2.0 is raising the baron our collective expectations forinformation access, service levels andcustomer experience.” - Mike Murphy, Information Management
  • Fortune 100 Websites68% Companies experienced drop in traffic to corporate website-23.02% Average decline from 2009 through 2010 Webtrends Report, March 17, 2011
  • People everywhere They areare communicating communicatingaround their similar continuously with interests mobile technology The future is social Conversations are business…and IBM rapidly migrating values this as from websites to eventually being a social networks $100billion industry
  • What Does it Mean for Education? • Learning becomes woven into the fabric of everyday life • Here-and-now learning rather than scheduled study and exams • Active and continuous knowledge construction by learners—digital literacy
  • The Cloud
  • Cloud Computing
  • Physical Constraints: Classroom
  • Intellectual ReachLimited to Resources
  • Diversity limited to Participants
  • Digital Media Across Asia Wiki
  • Completing the Project Online Networking Online ResearchTeamwork Artistic Flair
  • Student Sample #1
  • Student Sample #4
  • Lessons Learned About Social Media in Education Face is a multi- dimensional concern: + and -Autonomy AMP Purpose Mastery
  • Recognition
  • Michael Netzley, PhD communicateasia@gmail.com (c) 2011 Michael Netzley, PhD