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Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
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Executive Guide to Networked Societies [UPDATED Jan 2014]

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Introduction of networks delivered to Unilever in July, 2013 and then updated for post-graduate students in 2014. Talk includes recent data on e-Commerce and mobility in Asia.

Introduction of networks delivered to Unilever in July, 2013 and then updated for post-graduate students in 2014. Talk includes recent data on e-Commerce and mobility in Asia.

Published in: Education, Technology
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  • 1. Jan 2014 Executive Guide to Networked Societies FACILITATOR Michael Netzley, PhD Academic Director, SMU ExD
  • 2. Opportunity
  • 3. DARPA Red Balloon Challenge •  2009 challenge on wide area collaboration •  Defense Advance Research Project Agency •  $40,000 prize to be first at finding 10 balloons around the United States •  How long did the winning team need to find them?
  • 4. FEWER  THAN   NINE  HOURS  
  • 5. How Did the MIT Team Win? •  Shared the reward –  $2000 correct coordinates –  $1000 for whomever invited them –  $500 for inviting the inviter –  $250 for inviting them –  And so on… •  Mass & social media were complementary •  Data mining via social media
  • 6. What Was The Challenge? •  Competition to succeed to locating •  Geographically dispersed information •  Nontraditional problem required a nontraditional solution Crowdsourcing  
  • 7. Today’s Objectives
  • 8. Today’s Objectives •  Understand it is all about networks •  Introduce Castell’s networked societies •  Learn the mechanics of networks (intro to network theory) •  Highlight weak & strong ties •  Feature three trends you need to watch: big data, e-Commerce & mobility
  • 9. Twitter & Queenstown
  • 10. We  Live  in  Networks  
  • 11. Expands Your Resource Base
  • 12. Why Now?
  • 13. Misdirect: Networks, not Information •  The defining characteristic of the modern age is networks –  All societies have had information (e.g., Ancient Athens and Rome) –  Digital networks are unique to the current age –  Networks, for the first time, can be a sustained structure for organizing people and work
  • 14. Space of Places
  • 15. Flows: Information & People
  • 16. How We Now Organize Societal elites are now much less connected to cities [places], and are instead connected to information flows. Thus, the network serves as our organizing principle. Previously, networks were just an ad hoc organizational structure until the rise of digital technologies.
  • 17. Network Theory
  • 18. Research Says
  • 19. Harvard Med School: Emotions Spread Through Large Social Networks Conclusion: People’s happiness depends on the happiness of others with whom they are connected. This provides further justification for seeing happiness, like health, as a collective phenomenon. - British Medical Journal 337 (2008) Fowler and Christakis
  • 20. Harvard Med School: Obesity Spreads Through Large Social Networks “You may not know him personally, but your friend’s husband’s coworker can make you fat. And your sister’s friend’s boyfriend can make you thin.” - Fowler and Christakis (2009) Connected
  • 21. Harvard Political Scientist: Why Americans Vote If you vote, then it increases the likelihood that your friend’s friend will also vote….Instead of each of us having only one vote, we effectively have several and therefore much more likely to influence the outcome. - Fowler and Christakis (2009) Connected
  • 22. Rule: Three Degrees of Influence
  • 23. 25 25 25 25 25
  • 24. 155
  • 25. Friend’s Friend’s Friend
  • 26. Rule: Connections need to be strong; you need not know the people.
  • 27. When to Use Weak Ties •  Speed of Distribution •  Less Dependent on Others •  Reach Distant Targets with Whom We are not Connected •  Innovative Ideas or Models •  Episodic Information Flows •  Bridge Diverse Groups
  • 28. When to Use Strong Ties •  •  •  •  •  •  •  Urgent Situation Dependency for Well Being Decision Making Ethos-Based Infuence Access: Doors Opened Regular Information Flows Change Target’s Values
  • 29. Tipping Point for Ideas: Just 10%? Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. •  Social Cognitive Networks Academic Research Center (SCNARC) •  journal Physical Review E in an article titled “Social consensus through the influence of committed minorities.” Source
  • 30. The Data
  • 31. Duncan  Wa(s   Offers  an  Important   Point  of  Contrast  
  • 32. Influencers or Influenceable?
  • 33. Benefits of Networks
  • 34. Tech Lowers Cost of Making Weak Ties
  • 35. Enable the free flow of info
  • 36. Peripheral Bridging Cental
  • 37. Expand Your Resource Base
  • 38. Solve Problems
  • 39. Messages from Peers more Influential
  • 40. Embedded in the Network
  • 41. What Does It Mean for You?
  • 42. 3 Must-Watch Trends
  • 43. Big Data Analyzing  large  data  sets—so-­‐ called  big  data—will  become  a   key  basis  of  compeBBon,   underpinning  new  waves  of   producBvity  growth,   innovaBon,  and  consumer   surplus        -­‐  McKinsey,  Big  Data:  The    Next  Fron2er  for    Innova2on,  Compe22on,    and  Produc2vity.  
  • 44. E-Commerce e-­‐commerce  spending  topped   more  than  $1  trillion  in   business-­‐to-­‐consumer   spending.  That  number   represents  21%  year-­‐over-­‐ year  growth,  which  is   expected  to  conBnue  this  year   as  online  spending  tops  $1.3   trillion.      -­‐  Wal-­‐Mart’s  e-­‐  Commerce  Poten2al,    Inc.magazine,  2013  
  • 45. E-Commerce in China
  • 46. Mobility
  • 47. Mobile Driving Online Usage
  • 48. “Asia  has  an  insa)able  appe)te  for  mobile”   “By  2015,one  in  two  people  in  the  world   using  the  Internet  will  be  in  Asia  and  in   the  region  a  persons  first  experience   online  will  likely  be  on  mobile.”         Aliza  Knox,  Managing  Director   of  Commerce,  Google  APAC  
  • 49. So What Changes? •  Increase in geography-based search terms as people move about and conduct searches (state source?) •  Most SEO today does not factor in geographic terms, so SEO must be updates •  People rapidly enter search terms by small screen while moving, so mistakes increase, and the search engine must still recognize and find the relevant results (and quickly) •  Many search engines driven by ad revenues, so how do you display ads successfully on such a small screen?
  • 50. About The Prof Michael Netzley
  • 51. Michael Netzley, PhD •  •  •  •  Academic Director, SMU Executive Development Daddy with 3 daughters & 1 son SMU since 2002 Champion’s Award, Innovative Course Design and Delivery •  Research Fellow, Society for New Communication Research •  Visiting positions in Argentina, Berlin, Finland, Slovenia, and Japan •  Worked with IBM, TCS, IHG, 3M, Singapore Airline, Mastercard, Motorola, and Shell

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