“ How Green wins Business” Spirit Public Relations
<ul><li>Being  green  is about </li></ul><ul><li>Walking the talk </li></ul><ul><li>Communicating the issues </li></ul><ul...
<ul><li>Walking  the Talk </li></ul>
<ul><li>Walking  the Talk </li></ul><ul><li>Practical – energy-saving, recycling, re-using </li></ul><ul><li>Recruitment –...
<ul><li>How do  WE  win? </li></ul><ul><li>Marketing > a green niche </li></ul><ul><li>Environmental clients > understandi...
<ul><li>Does it  work ? </li></ul>
<ul><li>How do  THEY  win? </li></ul><ul><li>Translate green issues to wider audiences </li></ul><ul><li>Share their value...
<ul><li>Influencing policy </li></ul><ul><li>Industry leadership </li></ul><ul><li>Communicating with customers </li></ul>...
<ul><li>Sharing  Values… </li></ul>
<ul><li>Catalyst for business  dialogue </li></ul><ul><li>Bristol Science Park with  property industry  at Sustainable Bus...
<ul><li>Wessex Water   – putting them on the  national stage </li></ul>
<ul><li>“ How Green wins Business” </li></ul><ul><li>Major opportunities </li></ul><ul><li>Must be authentic </li></ul><ul...
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How Green wins Business - Spirit Public Relations

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Presentation delivered by Spirit PR as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

Published in: Technology, Business
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How Green wins Business - Spirit Public Relations

  1. 1. “ How Green wins Business” Spirit Public Relations
  2. 2. <ul><li>Being green is about </li></ul><ul><li>Walking the talk </li></ul><ul><li>Communicating the issues </li></ul><ul><li>An approach to business </li></ul>
  3. 3. <ul><li>Walking the Talk </li></ul>
  4. 4. <ul><li>Walking the Talk </li></ul><ul><li>Practical – energy-saving, recycling, re-using </li></ul><ul><li>Recruitment – sharing the values </li></ul><ul><li>Who we work for – tough decisions </li></ul><ul><li>Extra mile – city car club, company bikes! </li></ul><ul><li>Community Spirit </li></ul>
  5. 5. <ul><li>How do WE win? </li></ul><ul><li>Marketing > a green niche </li></ul><ul><li>Environmental clients > understanding the issues </li></ul><ul><li>As a company > a worthwhile business </li></ul><ul><li>As professionals > interesting, challenging, fast-moving </li></ul><ul><li>As individuals > something we believe in </li></ul>
  6. 6. <ul><li>Does it work ? </li></ul>
  7. 7. <ul><li>How do THEY win? </li></ul><ul><li>Translate green issues to wider audiences </li></ul><ul><li>Share their values – care about their business </li></ul><ul><li>Green as a catalyst for business dialogue </li></ul>
  8. 8. <ul><li>Influencing policy </li></ul><ul><li>Industry leadership </li></ul><ul><li>Communicating with customers </li></ul>Translating green issues
  9. 9. <ul><li>Sharing Values… </li></ul>
  10. 10. <ul><li>Catalyst for business dialogue </li></ul><ul><li>Bristol Science Park with property industry at Sustainable Business Breakfast </li></ul>
  11. 11. <ul><li>Wessex Water – putting them on the national stage </li></ul>
  12. 12. <ul><li>“ How Green wins Business” </li></ul><ul><li>Major opportunities </li></ul><ul><li>Must be authentic </li></ul><ul><li>Stay ahead of the curve </li></ul>
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