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How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
How Green wins Business - Spirit Public Relations
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How Green wins Business - Spirit Public Relations

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Presentation delivered by Spirit PR as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

Presentation delivered by Spirit PR as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

Published in: Technology, Business
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Transcript

  • 1. “ How Green wins Business” Spirit Public Relations
  • 2.
    • Being green is about
    • Walking the talk
    • Communicating the issues
    • An approach to business
  • 3.
    • Walking the Talk
  • 4.
    • Walking the Talk
    • Practical – energy-saving, recycling, re-using
    • Recruitment – sharing the values
    • Who we work for – tough decisions
    • Extra mile – city car club, company bikes!
    • Community Spirit
  • 5.
    • How do WE win?
    • Marketing > a green niche
    • Environmental clients > understanding the issues
    • As a company > a worthwhile business
    • As professionals > interesting, challenging, fast-moving
    • As individuals > something we believe in
  • 6.
    • Does it work ?
  • 7.
    • How do THEY win?
    • Translate green issues to wider audiences
    • Share their values – care about their business
    • Green as a catalyst for business dialogue
  • 8.
    • Influencing policy
    • Industry leadership
    • Communicating with customers
    Translating green issues
  • 9.
    • Sharing Values…
  • 10.
    • Catalyst for business dialogue
    • Bristol Science Park with property industry at Sustainable Business Breakfast
  • 11.
    • Wessex Water – putting them on the national stage
  • 12.
    • “ How Green wins Business”
    • Major opportunities
    • Must be authentic
    • Stay ahead of the curve

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