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How Green wins Business - Spirit Public Relations
 

How Green wins Business - Spirit Public Relations

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Presentation delivered by Spirit PR as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

Presentation delivered by Spirit PR as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

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    How Green wins Business - Spirit Public Relations How Green wins Business - Spirit Public Relations Presentation Transcript

    • “ How Green wins Business” Spirit Public Relations
      • Being green is about
      • Walking the talk
      • Communicating the issues
      • An approach to business
      • Walking the Talk
      • Walking the Talk
      • Practical – energy-saving, recycling, re-using
      • Recruitment – sharing the values
      • Who we work for – tough decisions
      • Extra mile – city car club, company bikes!
      • Community Spirit
      • How do WE win?
      • Marketing > a green niche
      • Environmental clients > understanding the issues
      • As a company > a worthwhile business
      • As professionals > interesting, challenging, fast-moving
      • As individuals > something we believe in
      • Does it work ?
      • How do THEY win?
      • Translate green issues to wider audiences
      • Share their values – care about their business
      • Green as a catalyst for business dialogue
      • Influencing policy
      • Industry leadership
      • Communicating with customers
      Translating green issues
      • Sharing Values…
      • Catalyst for business dialogue
      • Bristol Science Park with property industry at Sustainable Business Breakfast
      • Wessex Water – putting them on the national stage
      • “ How Green wins Business”
      • Major opportunities
      • Must be authentic
      • Stay ahead of the curve