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Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its Heart
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Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its Heart

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Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

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  • http://www.freetigerpictures.com/wallpaper/SDZ_0185-Tiger-RoaringFace.jpg.html
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Transcript

  • 1. Listen to the Tiger 虎生命的呐喊
  • 2. Why?• Raise awareness and engagement: wild Tigers• Raise awareness and engagement: China
  • 3. Success?• Awards• Partnership• Information~Email: 1654; Sina Weibo: 872; Tencent Weibo: 305; Twitter: 75• Visits 300% + 1000 new volunteers• Wait till 2022?
  • 4. Failure?• 2179 in one month of campaign (now ~5500)• Impact?• Costs
  • 5. The future• Continue to complement regulatory approaches with demand reduction, but…• Beware the gap: socially unacceptable• Evaluation• HK workshop November 2011