Twitter in the enterprise: Microblogging vs. Microsharing

Twitter in the enterprise Microblogging vs. microsharing First experiences. Live demo. Dirk Röhrborn Barcamp Berlin 3, 19.10.2008

Who we are ? © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 2

Instead of an intro …

… that„s been around for long! • Note books • „Kladden“ • Taking notes in text files • Instant Messages • E-Mail • Etc. ..

We„ve got a problem! Where is it? • What we„ve got… • Direct team communication • E-Mail and document archives • Sound business processes • Structured documentation (e,g. Sharepoint) • Knowledge Management (e.g.. Atlassian Confluence Wiki) • However … • We loose many important pieces of information… • Some important stuff ist inaccessible… • Lessons learned are not captured… © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 7

The question for us … How can this „best practice“ be transferred to the enterprise 2.0? How can we share this ?

Why don„t we just use Twitter? • Topics vs. people? • Openness vs. confidentiality? • Are 140 chars really enough? • Where is the structure ? • Are 1000 tweets history enough? (2 days) Twitter and its clones won„t do the enterprise job. • Security concerns? At least for us. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 9

What others say…. Seite 10

What do we need? • Focus on our topics and tasks…. • Stay up-to-date … • Write a couple of sentences… • Sharing or confidentiality depending on the topic… • Long time archiving…. • Secure operations and data protection…. …microsharing rather than micromessaging © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 11

Trial No. 1 – Exchange Folders • Structure? • Overview? • Not at all! E-Mail is not suitable for masses of short messages! © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 12

Trial No. 2 – Wordpress / Prologue • 1 Blog = 1 topic • Tags • Filter by person or tag • Search • RSS • Platform? Prologue is a simple microblogging tool for projects, but not suitable for enterprise roll-out. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 13

Trial No. 3 – Communote • Blogs • Notes • Tags • RSS • Search • Security • Export • Platform ! We decided to do our own microblogging tool. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 14

Communote.com • Live-Demo • www.communote.com • Currently „Closed Beta“ • „Public Beta“ from 11/2008

Example # 1/3 – Project blog • Distribute project new in microblog and not by e-mail or IM • Regular status updates in the microblog • Stay up-to-date by following your project blog • Detailed project records beeing created as a side effect © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 16

Example # 2/3 – Sales blog • Tracking sales activities • Collect data for contract definition • Transfer sales records easily to project team © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 17

Example # 3/3 – Systems log • System admins are documenting all changes to a blog • Results beeing documented • All changes can be tracked • “Schichtleiterblog” (FAZ.NET) © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 18

Microlearnings from microsharing • Your team knows even before you tell them. • You may get unexpected help. • You may find out things you really didn‟t want to know. • … there will be more … • There is a learning curve: Where to put things down? How often should I check? etc.

Outlook • We are rolling out Communote internally. • We are developing enterprise features, e.g. mobile access, desktop widgets, LDAP integration, tag management • Public Beta of www.communote.com from 11/08 • Professional SaaS offering for enterprises from 01/08 • Questions ! © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 20

Recent tweets

Questions … • Interesting questions: • Where to use microblogs inside a company? • When do I use a microblog instead of email, wiki, weblog, doc-files ? • What about information overload? • What about tag management? • What can I learn from tag management? • Any cultural aspects to look at?

Thank you for your attention ! Dirk Röhrborn Communardo Software GmbH E-Mail: dirk.roehrborn@communardo.de Blog: http://www.humannetworkcompetence.de http://www.communote.com XING: http://www.xing.com/profile/dirk_roehrborn Twitter: http://www.twitter.com/dirk_roehrborn http://www.twitter.com/communote

Twitter in the enterprise: Microblogging vs. Microsharing

by Communardo Software GmbH on Oct 19, 2008

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Twitter in the enterprise: Microblogging vs. Microsharing — Presentation Transcript

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