Using Social Media at Events: Best Practices

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  • Plan for each phase. Use the tools differently for the different phases. Don’t create more content than you can follow up on. 1:2 ratio!
  • Take a picture (or video) it will last longer.
  • Tag team!
  • Don’t go it alone.
  • Share your plan with partners, resellers, anyone who shares some of your goals or objectives.
  • The Plan

Transcript

  • 1. More Bang for Your Event Buck Maximizing Social Media Before, During, After Amy H. Lewis Social Media Strategist for Cisco© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 1
  • 2. • Five Myths . . . BUSTED • Five Best Practices . . . PROVEN • Five Things You Can Do . . . RIGHT NOW!© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 2
  • 3. Amy H. Lewis @CommsNinja collaboration roving reporter video efficiencyweb development business intelligence branding innovationsocial media project management information architecture writer engaged editor creative communicator integrity web 2.0 demystified streamline public speakingoptimize everything blogger transparency leadership strategic listener connectorbusiness development content managementamylewi@cisco.com
  • 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. 1 Why waste any opportunity to make them pay for themselves? Event Social Media© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 5
  • 6. 2 Document, document, document.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 6
  • 7. 3 Adjust the expectations and actions to fit.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 7
  • 8. 4 Automate, automate, automate.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 8
  • 9. 5 More than one person present? It’s an event.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 9
  • 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. 1 Before During After© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 11
  • 12. 2
  • 13. 3© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 13
  • 14. 4 Deputize Social Media Agents: Leverage Their Contacts, Enable and Reward Their Success© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 14
  • 15. 5© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. VMworld 2011 Key Objectivesfor Social Media: 1. Increase Event ROI 2. Amplify Cloud Message Results and Analysis© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco 16
  • 17. •Convey Cisco Data Center messaging beyond the on-site audience •Invite customers and partners to participate in the current Cisco Data Center communities PRE- DURING POST- EVENT EVENT EVENTShare Social Media plan w/ partners Creation of videos  Summary blog on Cisco  Made Some Cost-Effective Noise! Results:Guest bloggers on Cisco DC Blog We Reports on the events DCblog 1. Daily blogger TechminutePromote Cisco DC participation 2. Automated and manual tweets on  Post Additional videos Over 10,000 views of VMworld related posts YouTube and 3rd party website @Ciscodc,and individual Twitter accountsCreate an editorial plan on using hashtag #ciscoVMW 5600 VMworld Video ViewsIdentify 3rd party bloggers & ciscoBloggerattending (complete) 3.Blogs -Facebook –YouTube-  Post Theater presentations1 st Meetup: #v0dgeball 541 Tweets of Blog Articles Slideshare on Slideshare.net/ciscodatacenter FB posts –Define potential tweets and 380 Facebook “Likes”Communicate a plan to Cisco individual Bloggers daily update (informal self- • External references 265 #CiscoVMW tweets/conversationsTwitter accounts(50+ accounts), register @ made video)VMW site and Twitter List 20 Videos RovingApp Onsite Produced Mobile Reporter  Metrics –StatsSchedule customer/partner/exec videos Conversation Corner Post-Game AnalysisInvite Customer Comments (video) Ask the ExpertsIdentify Video-Worthy Moments VMworld VirtualSign up for VMware-led Events© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 17
  • 18. 1. If you have no video strategy, create one.2. Plan for 80%, leave 20% flexible.3. Events = Content + People4. Connect your social properties.5. Listen.Follow Me: @CommsNinja Food Fans Follow Me: @practicalcookFollow Cisco Data Center/Virtualization: @CiscoDC Facebook.com/ciscodc© 2010 Cisco and/or its affiliates. All rights reserved. Cisco 18