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Digital Storytelling

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  • 1. Digital Storytelling – December 2011
  • 2. Digital Storytelling Humanizes Corporate CommunicationDigital Storytelling - December 2011 2
  • 3. Digital Storytelling - December 2011 3
  • 4. Digital Storytelling - December 2011 4
  • 5. Digital Storytelling - December 2011 5
  • 6. Digital storytelling is … • Using any digital tools to create and tell a short story told in the first person • Digital tools include – Photographs – Music – Video – Audio – Any combination of theseDigital Storytelling - December 2011 6
  • 7. Digital Storytelling - December 2011 7
  • 8. You have a story; tell itDigital Storytelling - December 2011 8
  • 9. Let’s produce a story 1.Decide on your story line 2.Craft your script • Use tone and voice appropriate for your organization and the story 3.Consider the imagery that complements your story and select the appropriate sound components 4.Test drive your digital story and smooth out the rough edges 5.Go live and integrate into other channelsDigital Storytelling - December 2011 9
  • 10. 1. Storyline • Think about your customers and their problems • What outcome do you want to achieve? • Examples:Digital Storytelling - December 2011 10
  • 11. 2. Script • Show your customers what you’ve understood to be the problem, need, or want • How did the organization take action • Carefully consider tone and voice • Examples:Digital Storytelling - December 2011 11
  • 12. 3. Imagery and sound • Photos/video add richness; keep focus on the story • What you’ve been watching is simple example of different visuals • Examples:Digital Storytelling - December 2011 12
  • 13. 4. Test drive; refineDigital Storytelling - December 2011 13
  • 14. 5. Go live • Post it to your web site—you do have one, right? • Incorporate a link in the signature block of corporate E-mails • Consider it part of your social media strategy • Tweet about it on Twitter • Post on Facebook • Upload to YouTubeDigital Storytelling - December 2011 14
  • 15. Why do it • Inspire action • Influence thinking • Promote an idea or cause • Get your voice heard • Develop meaningful relationships • Show that your company’s human – That you listen – That you act on their suggestions – That you’re worth their investment of time or moneyDigital Storytelling - December 2011 15
  • 16. Digital Storytelling – December 2011
  • 17. Credits Produced by Susanne Knaus For Northeastern University’s CMN6025 Digital Era Skills: Platforms, Tools, and Techniques December 2011Digital Storytelling - December 2011 17