Apps World Europe 2012                       With Great                      Responsibility                      Comes Gre...
opportunityCopyright (c) 2012 CommonsWare, LLC
business opportunityCopyright (c) 2012 CommonsWare, LLC
why?Copyright (c) 2012 CommonsWare, LLC
“I dont wanna!”Copyright (c) 2012 CommonsWare, LLC
audiences want you to “wanna!”Copyright (c) 2012 CommonsWare, LLC
lighthouse modelCopyright (c) 2012 CommonsWare, LLC
cater to the audiencesCopyright (c) 2012 CommonsWare, LLC
meet responsibilitiesCopyright (c) 2012 CommonsWare, LLC
exceed responsibilitiesCopyright (c) 2012 CommonsWare, LLC
goal: sales to that audienceCopyright (c) 2012 CommonsWare, LLC
pickaxe modelCopyright (c) 2012 CommonsWare, LLC
selling pickaxes in a gold rushCopyright (c) 2012 CommonsWare, LLC
make it easier to “wanna”Copyright (c) 2012 CommonsWare, LLC
help others meet responsibilitiesCopyright (c) 2012 CommonsWare, LLC
sell services, tools, etc. to that endCopyright (c) 2012 CommonsWare, LLC
example #1: privacyCopyright (c) 2012 CommonsWare, LLC
why privacy?Copyright (c) 2012 CommonsWare, LLC
It’s not really a secret, per se, but       there’s a quiet understanding among       many iOS app developers that it is  ...
Carrier IQ is able to query any metric from a       device... The scope of the word metric is very       broad though, inc...
lighthouse model for privacyCopyright (c) 2012 CommonsWare, LLC
minimum permissionsCopyright (c) 2012 CommonsWare, LLC
optional permissions via pluginsCopyright (c) 2012 CommonsWare, LLC
privacy policy with teethCopyright (c) 2012 CommonsWare, LLC
third-party auditCopyright (c) 2012 CommonsWare, LLC
pickaxe model for privacyCopyright (c) 2012 CommonsWare, LLC
offer such auditsCopyright (c) 2012 CommonsWare, LLC
data tagging and inspectionCopyright (c) 2012 CommonsWare, LLC
seal of approvalCopyright (c) 2012 CommonsWare, LLC
example #2: securityCopyright (c) 2012 CommonsWare, LLC
why security?Copyright (c) 2012 CommonsWare, LLC
This HOWTO will guide you       through the process of cracking       the pin used to encrypt an       Android device (Ice...
lighthouse model for securityCopyright (c) 2012 CommonsWare, LLC
encrypted storageCopyright (c) 2012 CommonsWare, LLC
encrypted communicationsCopyright (c) 2012 CommonsWare, LLC
minimum surface areaCopyright (c) 2012 CommonsWare, LLC
third-party auditCopyright (c) 2012 CommonsWare, LLC
pickaxe model for securityCopyright (c) 2012 CommonsWare, LLC
offer such auditsCopyright (c) 2012 CommonsWare, LLC
“pen testing”Copyright (c) 2012 CommonsWare, LLC
better tools, libraries for encryptionCopyright (c) 2012 CommonsWare, LLC
seal of approvalCopyright (c) 2012 CommonsWare, LLC
example #3: accessibilityCopyright (c) 2012 CommonsWare, LLC
why accessibility?Copyright (c) 2012 CommonsWare, LLC
The links on this page provide a starting point for       locating information on government policies       relating to We...
benefits for all usersCopyright (c) 2012 CommonsWare, LLC
lighthouse model for accessibilityCopyright (c) 2012 CommonsWare, LLC
offer multi-modal inputsCopyright (c) 2012 CommonsWare, LLC
touchscreenCopyright (c) 2012 CommonsWare, LLC
device-hosted pointerCopyright (c) 2012 CommonsWare, LLC
external pointerCopyright (c) 2012 CommonsWare, LLC
voiceCopyright (c) 2012 CommonsWare, LLC
offer multi-modal outputsCopyright (c) 2012 CommonsWare, LLC
visualCopyright (c) 2012 CommonsWare, LLC
auditoryCopyright (c) 2012 CommonsWare, LLC
hapticsCopyright (c) 2012 CommonsWare, LLC
Smell-O-VisionCopyright (c) 2012 CommonsWare, LLC
third-party auditCopyright (c) 2012 CommonsWare, LLC
pickaxe model for accessibilityCopyright (c) 2012 CommonsWare, LLC
offer such auditsCopyright (c) 2012 CommonsWare, LLC
accessibility app frameworksCopyright (c) 2012 CommonsWare, LLC
automated accessibility testingCopyright (c) 2012 CommonsWare, LLC
seal of approvalCopyright (c) 2012 CommonsWare, LLC
example #4: data portabilityCopyright (c) 2012 CommonsWare, LLC
platform migrationsCopyright (c) 2012 CommonsWare, LLC
multi-device usersCopyright (c) 2012 CommonsWare, LLC
lighthouse model for data portabilityCopyright (c) 2012 CommonsWare, LLC
standards!Copyright (c) 2012 CommonsWare, LLC
export/import → syncCopyright (c) 2012 CommonsWare, LLC
pluggable back-end serviceCopyright (c) 2012 CommonsWare, LLC
recipes for data migrationCopyright (c) 2012 CommonsWare, LLC
third-party auditCopyright (c) 2012 CommonsWare, LLC
pickaxe model for data migrationCopyright (c) 2012 CommonsWare, LLC
offer such auditsCopyright (c) 2012 CommonsWare, LLC
document databasesCopyright (c) 2012 CommonsWare, LLC
frameworks around document databasesCopyright (c) 2012 CommonsWare, LLC
frameworks for data synchronizationCopyright (c) 2012 CommonsWare, LLC
more tools, libraries, servicesCopyright (c) 2012 CommonsWare, LLC
summaryCopyright (c) 2012 CommonsWare, LLC
do not fear responsibilityCopyright (c) 2012 CommonsWare, LLC
do not fear responsibility... too muchCopyright (c) 2012 CommonsWare, LLC
embrace responsibilityCopyright (c) 2012 CommonsWare, LLC
sell responsibilityCopyright (c) 2012 CommonsWare, LLC
sell responsibility to audiencesCopyright (c) 2012 CommonsWare, LLC
sell responsibility to developersCopyright (c) 2012 CommonsWare, LLC
sell ways of addressing responsibilityCopyright (c) 2012 CommonsWare, LLC
With Great                      Responsibility                      Comes Great                       OpportunityCopyright...
Speaker Contact            InformationCopyright (c) 2012 CommonsWare, LLC
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AppsWorld Keynote

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Keynote presentation for Droid World track of Apps World Europe 2012

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AppsWorld Keynote

  1. 1. Apps World Europe 2012 With Great Responsibility Comes Great OpportunityCopyright (c) 2012 CommonsWare, LLC
  2. 2. opportunityCopyright (c) 2012 CommonsWare, LLC
  3. 3. business opportunityCopyright (c) 2012 CommonsWare, LLC
  4. 4. why?Copyright (c) 2012 CommonsWare, LLC
  5. 5. “I dont wanna!”Copyright (c) 2012 CommonsWare, LLC
  6. 6. audiences want you to “wanna!”Copyright (c) 2012 CommonsWare, LLC
  7. 7. lighthouse modelCopyright (c) 2012 CommonsWare, LLC
  8. 8. cater to the audiencesCopyright (c) 2012 CommonsWare, LLC
  9. 9. meet responsibilitiesCopyright (c) 2012 CommonsWare, LLC
  10. 10. exceed responsibilitiesCopyright (c) 2012 CommonsWare, LLC
  11. 11. goal: sales to that audienceCopyright (c) 2012 CommonsWare, LLC
  12. 12. pickaxe modelCopyright (c) 2012 CommonsWare, LLC
  13. 13. selling pickaxes in a gold rushCopyright (c) 2012 CommonsWare, LLC
  14. 14. make it easier to “wanna”Copyright (c) 2012 CommonsWare, LLC
  15. 15. help others meet responsibilitiesCopyright (c) 2012 CommonsWare, LLC
  16. 16. sell services, tools, etc. to that endCopyright (c) 2012 CommonsWare, LLC
  17. 17. example #1: privacyCopyright (c) 2012 CommonsWare, LLC
  18. 18. why privacy?Copyright (c) 2012 CommonsWare, LLC
  19. 19. It’s not really a secret, per se, but there’s a quiet understanding among many iOS app developers that it is acceptable to send a user’s entire address book, without their permission, to remote servers and then store it for future reference. It’s common practice, and many companies likely have your address book stored in their database. Dustin Curtis, Febrary 8, 2012Copyright (c) 2012 CommonsWare, LLC
  20. 20. Carrier IQ is able to query any metric from a device... The scope of the word metric is very broad though, including device type, such as manufacturer and model, available memory and battery life, the type of applications resident on the device, the geographical location of the device, the end user’s pressing of keys on the device, usage history of the device, including those that characterize a user’s interaction with a device. Trevor Eckhart, November 12, 2011Copyright (c) 2012 CommonsWare, LLC
  21. 21. lighthouse model for privacyCopyright (c) 2012 CommonsWare, LLC
  22. 22. minimum permissionsCopyright (c) 2012 CommonsWare, LLC
  23. 23. optional permissions via pluginsCopyright (c) 2012 CommonsWare, LLC
  24. 24. privacy policy with teethCopyright (c) 2012 CommonsWare, LLC
  25. 25. third-party auditCopyright (c) 2012 CommonsWare, LLC
  26. 26. pickaxe model for privacyCopyright (c) 2012 CommonsWare, LLC
  27. 27. offer such auditsCopyright (c) 2012 CommonsWare, LLC
  28. 28. data tagging and inspectionCopyright (c) 2012 CommonsWare, LLC
  29. 29. seal of approvalCopyright (c) 2012 CommonsWare, LLC
  30. 30. example #2: securityCopyright (c) 2012 CommonsWare, LLC
  31. 31. why security?Copyright (c) 2012 CommonsWare, LLC
  32. 32. This HOWTO will guide you through the process of cracking the pin used to encrypt an Android device (Ice Cream Sandwich and Jelly Bean) using brute force on Santoku Linux Community edition. Santoku Linux Blog, September 17, 2012Copyright (c) 2012 CommonsWare, LLC
  33. 33. lighthouse model for securityCopyright (c) 2012 CommonsWare, LLC
  34. 34. encrypted storageCopyright (c) 2012 CommonsWare, LLC
  35. 35. encrypted communicationsCopyright (c) 2012 CommonsWare, LLC
  36. 36. minimum surface areaCopyright (c) 2012 CommonsWare, LLC
  37. 37. third-party auditCopyright (c) 2012 CommonsWare, LLC
  38. 38. pickaxe model for securityCopyright (c) 2012 CommonsWare, LLC
  39. 39. offer such auditsCopyright (c) 2012 CommonsWare, LLC
  40. 40. “pen testing”Copyright (c) 2012 CommonsWare, LLC
  41. 41. better tools, libraries for encryptionCopyright (c) 2012 CommonsWare, LLC
  42. 42. seal of approvalCopyright (c) 2012 CommonsWare, LLC
  43. 43. example #3: accessibilityCopyright (c) 2012 CommonsWare, LLC
  44. 44. why accessibility?Copyright (c) 2012 CommonsWare, LLC
  45. 45. The links on this page provide a starting point for locating information on government policies relating to Web accessibility in different countries around the world. Information linked from this page may include laws, regulations, policies, directives, government-related standards or guidelines, or implementation guidance which relates to Web accessibility, as well as government speeches, press releases, etc. W3C WAI Policy Page, September 18, 2012Copyright (c) 2012 CommonsWare, LLC
  46. 46. benefits for all usersCopyright (c) 2012 CommonsWare, LLC
  47. 47. lighthouse model for accessibilityCopyright (c) 2012 CommonsWare, LLC
  48. 48. offer multi-modal inputsCopyright (c) 2012 CommonsWare, LLC
  49. 49. touchscreenCopyright (c) 2012 CommonsWare, LLC
  50. 50. device-hosted pointerCopyright (c) 2012 CommonsWare, LLC
  51. 51. external pointerCopyright (c) 2012 CommonsWare, LLC
  52. 52. voiceCopyright (c) 2012 CommonsWare, LLC
  53. 53. offer multi-modal outputsCopyright (c) 2012 CommonsWare, LLC
  54. 54. visualCopyright (c) 2012 CommonsWare, LLC
  55. 55. auditoryCopyright (c) 2012 CommonsWare, LLC
  56. 56. hapticsCopyright (c) 2012 CommonsWare, LLC
  57. 57. Smell-O-VisionCopyright (c) 2012 CommonsWare, LLC
  58. 58. third-party auditCopyright (c) 2012 CommonsWare, LLC
  59. 59. pickaxe model for accessibilityCopyright (c) 2012 CommonsWare, LLC
  60. 60. offer such auditsCopyright (c) 2012 CommonsWare, LLC
  61. 61. accessibility app frameworksCopyright (c) 2012 CommonsWare, LLC
  62. 62. automated accessibility testingCopyright (c) 2012 CommonsWare, LLC
  63. 63. seal of approvalCopyright (c) 2012 CommonsWare, LLC
  64. 64. example #4: data portabilityCopyright (c) 2012 CommonsWare, LLC
  65. 65. platform migrationsCopyright (c) 2012 CommonsWare, LLC
  66. 66. multi-device usersCopyright (c) 2012 CommonsWare, LLC
  67. 67. lighthouse model for data portabilityCopyright (c) 2012 CommonsWare, LLC
  68. 68. standards!Copyright (c) 2012 CommonsWare, LLC
  69. 69. export/import → syncCopyright (c) 2012 CommonsWare, LLC
  70. 70. pluggable back-end serviceCopyright (c) 2012 CommonsWare, LLC
  71. 71. recipes for data migrationCopyright (c) 2012 CommonsWare, LLC
  72. 72. third-party auditCopyright (c) 2012 CommonsWare, LLC
  73. 73. pickaxe model for data migrationCopyright (c) 2012 CommonsWare, LLC
  74. 74. offer such auditsCopyright (c) 2012 CommonsWare, LLC
  75. 75. document databasesCopyright (c) 2012 CommonsWare, LLC
  76. 76. frameworks around document databasesCopyright (c) 2012 CommonsWare, LLC
  77. 77. frameworks for data synchronizationCopyright (c) 2012 CommonsWare, LLC
  78. 78. more tools, libraries, servicesCopyright (c) 2012 CommonsWare, LLC
  79. 79. summaryCopyright (c) 2012 CommonsWare, LLC
  80. 80. do not fear responsibilityCopyright (c) 2012 CommonsWare, LLC
  81. 81. do not fear responsibility... too muchCopyright (c) 2012 CommonsWare, LLC
  82. 82. embrace responsibilityCopyright (c) 2012 CommonsWare, LLC
  83. 83. sell responsibilityCopyright (c) 2012 CommonsWare, LLC
  84. 84. sell responsibility to audiencesCopyright (c) 2012 CommonsWare, LLC
  85. 85. sell responsibility to developersCopyright (c) 2012 CommonsWare, LLC
  86. 86. sell ways of addressing responsibilityCopyright (c) 2012 CommonsWare, LLC
  87. 87. With Great Responsibility Comes Great OpportunityCopyright (c) 2012 CommonsWare, LLC
  88. 88. Speaker Contact InformationCopyright (c) 2012 CommonsWare, LLC

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