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Customer Engagement on Social Media - Understanding customer-brand interactions in the digital age.

by Strategist and Curious mind on Jun 23, 2013

  • 3,412 views

I have investigated the notion of engagement in new media and customer interests in brand utility in the course of my final degree in Marketing. This study focuses on IKEA and explores al the facets ...

I have investigated the notion of engagement in new media and customer interests in brand utility in the course of my final degree in Marketing. This study focuses on IKEA and explores al the facets of customer engagement. More than 500 individuals took part in the study. Please contact me if you are interested in some of the findings.

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Customer Engagement on Social Media - Understanding customer-brand interactions in the digital age. Customer Engagement on Social Media - Understanding customer-brand interactions in the digital age. Document Transcript