This document promotes Startup Weekend Columbia, a 54-hour event where participants form teams, develop business ideas, and launch startups. Over the course of a weekend, attendees participate in pitches, work sessions, speaker presentations, and social activities. The event aims to educate attendees, help them build networks, find co-founders, learn new skills, and launch real businesses. Startup Weekend provides mentors and resources to guide teams from idea to presentation. It is described as an opportunity for Columbia to gain recognition and for participants to spend their time more productively than usual activities over 54 hours.