Responsive design is somewhat a secret hack or one way to grow the volume of your sales by changing the customer experience and levering technology. Even though, the results might vary for each shop, the volume of sales goes up across all mobile devices. On the operational side, you can cut costs as well as you have to maintain less code for design changes or analytics changes.
And from the search background, which is critical for ecommerce, Google loves responsive and rewards the sites that go that route. Less SEO work needs to be done and you have more chances to be visible. Let’s get a bit more specific, we have Skinny Ties and CPO outlets – steep benefits you cannot ignore
Learn about the Challenges in eCommerce – from shoppers XP and biz side. Plus, how to go around those.
I see these challenges as excuses or opportunities to be creative. You can figure better ways to account for these issues and sometimes even benefit from them. Lets explore how select online retailers did that.
See the video of the talk ( http://bit.ly/1pz34wV )
Get more ideas on growing your online sales for your online stores from my book
( http://bit.ly/cb2014bk )