@commercebrain #eCommerceBrazil2013
Similarities and
differences
in eCommerce
in BRIC
Yulia V Smirnova
CEO and Founder
Com...
@commercebrain #eCommerceBrazil2013
Similarities
@commercebrain #eCommerceBrazil2013
Market SIZE
@commercebrain #eCommerceBrazil2013
Market SIZE MATTERS
$25B
$11 to
38M
$38B
$443B
2015
@commercebrain #eCommerceBrazil2013
“Loco “ ….Eccentric
Government
@commercebrain #eCommerceBrazil2013
@commercebrain #eCommerceBrazil2013
@commercebrain #eCommerceBrazil2013
“Should we be making a list of bribes available to ease
the process of the process?”
@commercebrain #eCommerceBrazil2013
Logistics MUST BE BUILT
@commercebrain #eCommerceBrazil2013
Payment “CASH, PLEASE”
@commercebrain #eCommerceBrazil2013
Differences
@commercebrain #eCommerceBrazil2013
Differences
Environment Culture
@commercebrain #eCommerceBrazil2013
Russia Giving It All for the
Love of Beauty = (Fashion)
@commercebrain #eCommerceBrazil2013
China Eat Everything That
Moves = Selling Anything
You Want
@commercebrain #eCommerceBrazil2013
India Travel & Flying Carpet
@commercebrain #eCommerceBrazil2013
Brazil“A beleza é a felicidade”
@commercebrain #eCommerceBrazil2013
What can we learnfrom it all?
@commercebrain #eCommerceBrazil2013
Lessons LEARNED
① Tap into culture
② Solve what you can first (logistics)
③ Adopt mark...
@commercebrain #eCommerceBrazil2013
2 BONUSES
① List of top 10 BRIC retailers
• commercebrain.com/topec
ommercesitesbricbo...
@commercebrain #eCommerceBrazil2013
What can we apply from
it all?
Malte Hoffman
Co-founder and Social Director
Pedro Guas...
Upcoming SlideShare
Loading in...5
×

eCommerce Market Similarities and Differences in BRIC Countries

683

Published on

1) Brief overview of ecommerce trends in the developing countries.
2) Lessons from the top 10 sites and a starter for the panel discussion at eCommerce Brazil Forum 2013, with Yulia V Smirnova, CEO and Founder of CommerceBrain.com, (a consulting practice helping online retailers grow online sales and online shops go to market) and the 2 leading Latin American retailers (Dafiti and Buscape).

Published in: Technology, Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
683
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

eCommerce Market Similarities and Differences in BRIC Countries

  1. 1. @commercebrain #eCommerceBrazil2013 Similarities and differences in eCommerce in BRIC Yulia V Smirnova CEO and Founder CommerceBrain.com
  2. 2. @commercebrain #eCommerceBrazil2013 Similarities
  3. 3. @commercebrain #eCommerceBrazil2013 Market SIZE
  4. 4. @commercebrain #eCommerceBrazil2013 Market SIZE MATTERS $25B $11 to 38M $38B $443B 2015
  5. 5. @commercebrain #eCommerceBrazil2013 “Loco “ ….Eccentric Government
  6. 6. @commercebrain #eCommerceBrazil2013
  7. 7. @commercebrain #eCommerceBrazil2013
  8. 8. @commercebrain #eCommerceBrazil2013 “Should we be making a list of bribes available to ease the process of the process?”
  9. 9. @commercebrain #eCommerceBrazil2013 Logistics MUST BE BUILT
  10. 10. @commercebrain #eCommerceBrazil2013 Payment “CASH, PLEASE”
  11. 11. @commercebrain #eCommerceBrazil2013 Differences
  12. 12. @commercebrain #eCommerceBrazil2013 Differences Environment Culture
  13. 13. @commercebrain #eCommerceBrazil2013 Russia Giving It All for the Love of Beauty = (Fashion)
  14. 14. @commercebrain #eCommerceBrazil2013 China Eat Everything That Moves = Selling Anything You Want
  15. 15. @commercebrain #eCommerceBrazil2013 India Travel & Flying Carpet
  16. 16. @commercebrain #eCommerceBrazil2013 Brazil“A beleza é a felicidade”
  17. 17. @commercebrain #eCommerceBrazil2013 What can we learnfrom it all?
  18. 18. @commercebrain #eCommerceBrazil2013 Lessons LEARNED ① Tap into culture ② Solve what you can first (logistics) ③ Adopt marketplace model (spread risk) ④ Partner up with competition ⑤ Invest in technology and people ⑥ Dare to be different from the status quo = you are not your government
  19. 19. @commercebrain #eCommerceBrazil2013 2 BONUSES ① List of top 10 BRIC retailers • commercebrain.com/topec ommercesitesbricbonus ② Limited time free copy of upcoming book • commercebrain.com/profitb ook • contact@commercebrain.co m
  20. 20. @commercebrain #eCommerceBrazil2013 What can we apply from it all? Malte Hoffman Co-founder and Social Director Pedro Guasti VP of Marketing and Intelligence
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×