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PR and Social Media : 8 myths and a simple fact

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EDEE digital sh …

EDEE digital sh

Published in: Business, News & Politics

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  • VISUAL: any visual from Kocheilas presentation  VISUAL: any visual from Kocheilas presentation  VISUAL: any visual from Kocheilas presentation 
  • Transcript

    • 1. PR and Social Media 8 myths and a simple fact
    • 2. 1. “PR owns most of the social media activity”
      • Global:  The future of PR, Armano+Brewer-Hay
      Micro-Interactions, Customer Service, Discussion/Not Demographics, Proactive/Not Reactive, Education/Training Marousi: no fixed budget, team under construction, short spoken or too demanding brief, CEO not convinced, financial crisis rules Not bad results: 20-30% success, training for free, happy to support willing professionals/humans
    • 3. 2 . “Supporting the social media needs of the client  brings in great business”
      • Global:  The future of social media Strategist In transition, Chrysalis, Coach/Mentor, Help Desk or Strategist Mesogeion Avenue: 72 yo Patriarch, Trust Agent, Focus on Commercial Success, yet Trust Agent, Active Netizen and Team member  TWEET: “We’re all one tweet away from losing our jobs.” This doesn’t mean PR pros using social media are all ticking time bombs yet we have to take chances. 
    • 4. 3. Speed runners & marathon front runners 
      • -> aspen, bass-wood or plane? TWEET: public engagement has to take its time  
    • 5. 4. “You can measure everything over digital world”
      • ->  The ROI of your mother   and the measurement of social media ->  How to be alive by 2015  Bank A has got 6.000 likes, Bank B 3.000. How many Bank C needs?  Any prescription?           -> Tailor-made plans          -> Cautious curation by hand-on experienced pros 
    • 6. 5. “Conversation, Participation, Engagement, that’s all”
      • Commercial Success is a premium goal
      • Social Brand versus Social Business 
      ARMANO Video
    • 7. 6. “ Content curation is already a commodity”
      • Global:  Do you want a brilliant brand story? Go  see a movie Posidonos Avenue: content management by CEO’s assistant, ex-journos, junior marketing assistant     -> gaps, no integration, no stories, ‘buying’ ‘likes’, ‘let’s make a FB campaign’
      TWEET: Storytelling is not a competence for granted. Need to invest in content marketing & transmedia proficiency with a plan
    • 8. 7. “Crisis management in Greece: recipes bonne pour l’ orient”
      • -> Check out the top 10 crisis cases over 2000-2010
      • -> No way to deal with a crisis management case without Online Ecosystem activity
      • -> Two models fight for dominance
      • -> Media turmoil enforces social media part  
      • -> The tricky SM tactics and the open society one
    • 9. 8. “Social media on the rise as ad is undergoing a decline”  
      • ->   The Future of Advertising   
      • Fast Company
      • ->  The other side of the story   
      • Business Week Must read Antonis Kocheilas excellent analysis 
    • 10. STARK FACT: ONLINE ECOSYSTEM IS A PUBLIC ASSET
      • -> Social marketing versus commercial marketing  by Miles Young, CEO Ogilvy & Mother
      • -> Marketing threatens social media  by Douglas Rushkoff
    • 11. TEDxAthens 2011
      • Maybe the most successful (non commercial) event in 2011 
      • Controversial issues, enjoyed not just friends
      •      Amazing online conversation, 90% positive, a parallel universe with a 500% expansion
    • 12. ICTexports
      • A great success in turbulent times based 100% on social media (media on strike, cloudy environment, etc.)  zestful timeline, very active live streaming, hot video sharing and ‘likes’
    • 13. PAO basket at Barcelona 
      • First attempt in Greek sports
      • Greek clubs, laggards by far
      • EDELMAN INTERN PROJECTS
      • -Diageo, Dove, HP
    • 14. National Opera (Lyriki Skini)