SAMSUNG INTRODUCES HIGH PERFORMANCE PLATFORM FOR CAMCORDERS
Samsung’s new platform significantly enhances the video quality, recording times and the battery
life of its camcorders
Seoul, Korea, July 31, 2008 ? Samsung Electronics Co., Ltd. announces the new platform with high
video quality and high performance for camcorders as well as other mobile devices such as
personal navigation devices (PNDs), portable multimedia players (PMPs) and portable DVD players.
“With its best-in-class semi-conductor chips and image processing technology, Samsung’s new
platform offers high video quality, longer recording times and low power consumption for
camcorders.” said Sang Ryong Kim, senior vice president of Camcorder Business Team, Samsung
Electronics. “With the new powerful features Samsung is able to secure a competitive edge in the
global market by providing variety of camcorders that meet customer’s demands.”

<Superb Video Quality>
The new platform is the first to apply H.264 CODEC to SD camcorders. Supporting multi-CODEC
from MPEG-2 and MPEG-4 to H.264, the platform improves recording times and video quality by
more than doubling the high compression ratio.
Focusing on high video quality, Samsung’s new platform features advanced face detection
technology that automatically detects faces and optimizes the diaphragm and focus of the
camcorders.
In addition to face detection technology, the platform is packed with powerful technologies such
as 3-D noise reduction algorithm for smooth video, Samsung’s own edge filter for stunning video
details and clarity, and the color control technology for the original and natural colors.
<Compatibility for Easy of Use >
Samsung’s new platform enhances the compatibility for camcorder users with ease. The platform
allows consumers to easily get their memories from camcorders to multi-media devices such as
MP3 players and PMPs supporting H.264 format - without having to transcode the files.
<Integrated Platform with High Performance>
Designed and manufactured using 65-nanometer process technology on an ARM11 core, the new
platform enhances camcorder’s performance and reliability significantly. By integrating its seven
sub-chips including LCD controller and video encoder into one powerful chip, the power
consumption level has been exceptionally lowered from 1.1 watts to 0.4 watts so that Samsung
camcorders have almost twice the battery life.
Samsung’s MX-20 camcorder with the new platform featuring higher video quality, longer
recording times and superb battery life will be available in August.
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About Samsung Electronics
Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital
media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion.

Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of
four main business units: Digital Media Business, LCD Business, Semiconductor Business and
Telecommunication. Recognized as one of the fastest growing global brands, Samsung Electronics
is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more
information, please visit www.samsung.com.