Mobile Marketing - 5 Great Tips For Advertising Your Business Via Mobile

==== ====Hello from user: Great, Wonderful, Exciting, Fun and Useful Stuff for Lovely You.comwww. Great, Wonderful, Exciting, Fun and Useful Stuff for Lovely You.com==== ====BasicsInformation can be defined in several ways. If you ask a physicist or an engineer they will say thatinformation is a quantity akin to mass, energy, or temperature and is always tied to physicalmatter. If you ask a statistician, you may hear that information is condensed data, with meaningfulpatterns extracted in the form of averages, standard deviations, dispersion, etc. In common termsof everyday life information can be defined as a content of data that reduces uncertainty.The theory of information was born with the works of Claude Elwood Shannon, an MIT mastersstudent, and later a researcher with Bell Laboratories with his publication titled "A MathematicalTheory of Communication" in 1948. His work set up mathematical models that described theproduction and transmission of information and dealt with a question of how much informationcould be transmitted in a given message. This is also where term "bit" first appeared defining abinary digit, a 0 or 1, and replaced the term "bigit", which was common at the time in Booleanalgebra. The Shannons work originated in response to AT&T wanting to know how manytelephone conversations could be packed into a copper wire. Since then the theory has evolvedwith the work of many mathematicians, scientists and cryptographers and is now considered themajor body of knowledge closely related to quantum theory.Quantum theory is a science of elementary particles, how can it be related to information? Well,each particle carries a set of data about itself such as charge, spin, momentum, mass, etc. Overits life span, however short in the physical world, a particle may collide with other particles, i.e.transfer information about itself. Even if you take extreme effort to isolate one particle somewherethousands of light years away, put it into a black box in a vacuum made of absolutely non-reflective material at absolute zero degrees temperature, your particle would still exchangeinformation with the physical world by way of the vacuum fluctuations (vacuum energy). This is thedirect result of the Heisenberg uncertainty principle postulating that anywhere there is time, thereis energy. Tiny particles of the universe that constantly appear in and out of our 3D space areprobing objects and distribute information about them in an attempt to equalize entropy. Nowwhats the entropy? In modern terms, entropy is a quantity that describes the probability ofdistribution of "stuff" in a closed system (think gas particles). The more "ordered" a system is, theless entropy it has, and the more "disordered" or evenly distributed the "stuff" is inside the system,the more the entropy of the system. Since information is always attached to a physical medium(and as a consequence cannot travel faster than the speed of light), natural tendency of anysystem is to increase its entropy, or to distribute information about arrangement of its particles asequally in the 3D space as possible. In this way, the nature is in constant attempt to have equalprobability of distribution of "stuff" in any given volume, and since information is always attached tophysical objects what is going on is distribution of information. You cannot hide anything.Presence of any particle in 3D immediately becomes "known" by way of interaction with other

particles. We can also say that information about any particle in 3D immediately gets distributeddue to the vacuum fluctuations. Another conclusion that can be drawn is that by distributinginformation, the entropy of the universe is increased as well. Therefore you can think of entropy asa mysterious "documentation" device. The documentation part is where you have to spend energyand to increase entropy if you erase a bit of information out of the physical space (see works ofRolf Landauer).Information entropy is what will keep governments transparent - more Wikileaks.on the way?As information obeys the laws of entropy, or the tendency to its even distribution and the fact thatit is always attached to physical objects, it is impossible to resist its spread unless energy isapplied to preserve it. You could extrapolate this statement a little further. Any government with itsfiles stored on physical media is a collection of information in a much larger system (humansociety) with relatively low information entropy. Now think of the modern society with millions ofpeople wanting to fill their brains with informational content, availability of broad-bandcommunication channels, and disseminated nature of the communications industry - you will get avery fluid and responsive system that can sense information about physical objects inside of itpretty quickly. This is akin to the prior example, where anything anywhere is hit by the vacuumfluctuations with information about the "anything" leaking out. The vacuum fluctuation in this caseis human attention. The governments who stray too far from their surroundings (be it theircountrys population or neighboring countries), or governments who are trying to restrain the freedistribution of information about themselves, use up more and more energy to resist naturalincrease in entropy. This can manifest in growing number of government employees, higher taxeson communications channels, covert surveillance, etc. These acts are done to maintain a state ofdecreased entropy or "order". The more distant the government cluster is trying to be from itssurrounding population, the more energy is required to keep it in that state. Question is how muchenergy is really needed, and since population of any country is finite, the governments who electto stay out of equilibrium would have tough time to "make ends meet" eventually. This typicallymanifests in aggression (either internal or external) in an attempt to access more energy, orresults in collapse. Whats the solution? To be transparent and to be at equilibrium with yourpopulation and neighboring countries. Any attempt to control dissipation and distribution ofinformation is ultimately futile. Any attempt to control natural course of societal development isultimately futile as well. As momentum in information distribution builds, it will overwhelm anyonesattempts to control and restrain it.Nature of life, you are a channel of energyWe are channels of energy inscribed with patterns of information. The patterns manifestthemselves from the way we look, to the way we think, to the way events (and which kind) happento us. In this context the energy can be thought of the God energy or the God-force. In the physicalsense, we fight-off entropy within our own bodies, staying in defined physical shape and notdecaying. The energy that helps us do just that is the energy of the Sun. The energy that allows usto exist is the God-force. Think of this: imagine you have a computer. One day you decide to writea program that will sort digital marbles in a certain way to build colorful mosaic patterns. Marblesrandomly appear on screen and are made available by another program. You also program acondition that in order for the program to process the marbles to build a pattern, it needs to seekfood packets which are spread around the screen. Once the program "eats" a packet, it gets unitsof energy that are converted into the useful enterprise of putting the colorful patterns together. You

run the program, and it works great! It does put some interesting patterns together, in a somewhatrandom fashion, but they look cool. You spread around some more packets and more beautifulmosaic patterns appear. The computer where your program operates is its universe. The programlives in computer memory has two degrees of freedom, defined as two dimensions of the screen.The marbles are the information the program processes, and the packets you spread around areits food. You in a way now act as the Sun giving its energy that originates as your volition to addmore food for the program. All is swell. However (you have probably guessed it). The program willrun so long as there is electricity in your house. If somebody flips the power switch, your entirecreation with all its output and food packets will be gone into nothingness. The electrical energythat ran your computer and pushed bits and bytes around its circuits was in a way the God-force,without your little program would not be alive.Now lets get back to the information theory. Every information channel has an inherenttransmitting capacity. You can think of any entity that can be said of being "alive" as a transmittingchannel that manifests the universal energy or the God-force. All living entities transmit it, andhave inherent capacities for its manifestation. Some channels are quite clear, and some areterribly noisy. Sometimes the noise levels get so high that we are not even able to distinguish themessage being transmitted - it is garbled and can represent pretty much anything. Youruncertainty about the content is sky-high. Now lets think of a pure you, when you were just born. Ibet it a pretty sight. Your body contained a lot of clear well-defined content about you. Now as youwere growing up you have picked up myriads of information patterns with majority of them runningin your brain now and every day, even without you consciously knowing about them. How many ofthem dont quite suit you? What are the ones that are very old and dont reflect the realityanymore? Which ones make you think/act certain way? This is the noise that garbles yourmessages and lessens your capacity as the medium of the God-force.In XIX century, French chemist Louis Pasteur discovered the germ theory of disease. He proposedthat most infections were caused by tiny micro-organisms called germs. In light of the informationtheory it can be said that germs introduce or carry information patterns incompatible with patternsof a healthy body. As information is always tied to a physical medium, it can be said that disease iscaused by bad information patterns which manifest in the form of germs. How much badinformation is in our brains ready to dissipate into neighboring population of cells of other organs?How much information incompatible with your digestion program do you take in with your food? Docancer patients have bad information clusters tied to some of their cells? Remember, informationis the invisible, intangible property like energy or electric charge. Wouldnt it be helpful to have ananti-virus program that would neutralize those patterns? A sort of filter that would protect you?Thats what the good habits and happiness are for. Good habits rid you and limit your exposure tonoisy patterns, and happiness is a natural state you feel once you increase your transmittingcapacity of the God-force. In this way, the task at hand can be the measurement of happiness inorder to get clear idea of how your "antivirus" program is operating. How do you measurehappiness? This will be a theme for some next posts. To begin, you can simply resort to the "dontworry - be happy" principle."Whether you can observe a thing or not depends on the theory which you use. It is the theorywhich decides what can be observed"Jeremy Campbell, the British journalist and science writer said the following about information asthe fundamental component in nature:

"The view arose of information as an active agent, something that does not just sit there passively,but "informs" the material world, much as the messages of the genes instruct the machinery of thecell to build an organism... Thus information emerged as a universal principle at work in the world,giving shape to shapeless, specifying the peculiar character of living forms and even helping todetermine, by means of special codes, the patterns of human thought... Evidently nature can nolonger be seen as matter and energy alone. Nor can all her secrets be unlocked with the keys ofchemistry and physics... A third component is needed for any explanation of the world that claimsto be complete. To the powerful theories of chemistry and physics must be added a late arrival: atheory of information. Nature must be interpreted as matter, energy, and information."Our ability to perceive reality depends on processing apparatus that takes data from outside world.In todays modern scientific experimental realm, something does not exist if it cannot be perceived(data collected about it). However with the development of modeling techniques, it becamepossible to model abstract objects taken from mathematics. Basically, data is a photography of theuniverse and the world around us. Our depth of perception depends on how good of thedatascopes (computing power and appropriate mathematical models) we have at our disposal.Eli Denver - Dedicated to lifestyle that will give you powers of the next generation -http://elidenver.wordpress.com/Article Source:http://EzineArticles.com/?expert=Eli_Denver==== ====Hello from user: Great, Wonderful, Exciting, Fun and Useful Stuff for Lovely You.comwww. Great, Wonderful, Exciting, Fun and Useful Stuff for Lovely You.com==== ====

Mobile Marketing - 5 Great Tips For Advertising Your Business Via Mobile

by comershannon on Jan 21, 2012

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