This is noticed first as it is the biggest of texts on the cover. The picture helps represent this as Miley’s whole body is shown rather than a close up of her face, as it is promoting healthier eating, to get the right body. Furthermore, the colour pink is highly noticeable in this magazine. Their target audience may be quite niche as stereotypically, girls will be attracted to this magazine. Miley Cyrus is a teenage heart throb sensation to the youth. She started out on the Disney Channel and has had her own movie. She is put on the cover rather than a model with a ‘size 0’ figure because she is recognized by a lot of younger children as she is a Disney star and is more likely to catch our attention over someone who is unknown. Furthermore this helps her, and the magazine company to stay connected with the youth of today by having someone ‘up to date’ in which they can relate to. People may be able to compare with her to their personal identity and perhaps see themselves in her in some ways (audience gratification theory) Girls will think they need to lose weight as it is being promoted to be skinnier, perhaps a sense of the youth ‘finding their identity.’ Maslow’s theory of ‘self-actualisation’ can be applied here as it questions you about yourself . The youth may question their personal identity as they are at the stage where they haven’t yet connected or found their true identity because a stereotypical view can make someone want to change the way in which they look and/or behave. Foucault’s theory is applicable as other peoples assumptions can lead to people wanting to change their appearance and ‘identity’. If we followed what is said around the image i.e “25 things you do...” and “131 little ways..” then we would all end up doing the same things, conforming to a collective identity.
Kristen Stewart is wearing less make-up and seems to be going for more of a natural look, which could persuade other girls, who look up to her to do the same. This is done because it is trying to get the message of ‘sleep deprived’ across. Many can relate to this as the youth seem to be tired in school or college – this is a form of personal identity (audience gratification theory) Personal identity can be formed from this as the message is clear due to the connotations around the main image. Richard Jenkins ‘we need to interact in order to form our collective identity with other people or with the media’ – this theory can be applied as some may believe they can relate to her as she is a well known actress, so by using her as the front cover of teen vogue magazines it may encourage others to see her as some sort of ‘idol’ The various use of colour can create a sense of mixed identities as their target audience aren’t swayed in anyway. It gives them independence to ‘choose who they are’ rather than being swayed to stick to one colour (one identity, one mind..)
The colours on the front cover on Kerrang are the antithesis to the ‘Glamour’ magazine. The colours are focussed on being much darker and have the connotative of being destructive and rebellious. The fact that the title of the magazine cannot be read because he is standing in front of it suggests a domination and an act of rebelliousness too. Green Day look intimidating and that may be due to the characters they are – showing off their collective identity. Michael Foucault said that “we mediate our identity through people we meet.” This is suggested here as they have the same facial expression and clothing and can assume they have the same interests as they are in the same band but could be completely different people when they are alone. Other bands and artists are shown here which suggests various identities to choose from and relate with. The target audience have a choice and can freely move outside of fixed boundaries that may be given off by Green Day. The use of pink and yellow on the front cover seems to be the only eye-catching feature on this magazine, perhaps to divert the attention to all areas of the magazine rather than focussing on one aspect only. ‘ Identity is complicated, everybody’s got one’ – this can be supported here as Green Day are naturally showing off their identity through their appearance and the fact that they are of a pop/rock band genre. People may identify themselves with them too, once again creating a mutual connection and forming a collective identity. Isidore Isou - “the young who have nothing to lose are the attack, are the adventure” can also relate to the suggestion of rebelliousness that is given off from the main picture.
How far do you agree with this statement? "Identity is complicated, everybody's got one" – David Gauntlett
Identity is something which belongs to ones self. As there is an uncontrollable growing population, there is understandably, a growing amount of identities which may or may not be shared with others accordingly. Some struggle to find who they are and rely heavily on media context into finding their true selves. Some may have idols or artists that people strongly look up to in the media and may adapt themselves to become similarly like them to form their identity.
To some, identity can be complicated because of how long it takes for someone to grasp their true image. How do we know that what we’ve found at a certain period is our identity if we happen to change it later in life? As we grow up, our identities mediate through the people we meet. Foucault strongly believes this to be true as discourse, interests and influences are a few of the things which help create our identities which then become shared; collective. Also, if we happen to have a collective identity through the people we hang around with, what happens when we are alone? Our identities change depending on who we are with, without knowing so. For example, from a personal view, when I am with my friends I am much more loud and happen to dress similarly with them if we go out. In contrast, when I am at home, I'm more quiet and wear traditional clothing which shows a clear juxtapose of two identities. Therefore it can be believed that Identity IS in fact very complicated, as some people own more than one and that it is impossible for identity to be so simple as it takes a lifetime to find one.
However, by relating to other people and having similar identities, some may believe that identity is in fact not that complicated at all. If you share the same appearance, discourse and interests as someone else, then it just means that there are other people out there who happen to have the same thoughts and interests as you. For example for many years there have been different sub-cultures with a rebellious message such as Hippies, Rock, Punk and many more. These people shared the same interests and hobbies which made it easier for them to understand each other and were able to form a clique.
In conclusion, even though many have personal reasons as to why they are the way they are, I think that there is always someone who has similar beliefs as you in terms of finding their own identity. It has become apparent that everybody is trying so hard to be unique, that we end up being the same anyway.