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ComBlu Case Study - Windows Live

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Published in: Technology, Business

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  • 1. Mission: Strategy: Find Windows Live power users and spread their stories about the depth and breadth of Windows Live • Identify and activate customer bloggers who are passionate about Windows and possess deep product knowledge. • Engage them to create brand-building stories and syndicate their brand love across Microsoft’s social ecosystem. ComBlu’s Role: • Identify and activate Windows Live advocates • Engage them to create brand-building stories • Syndicate their brand love • Drive visitors to product pages Results: • Story syndication drives 30% of Web traffic • Increase product use • Increase brand loyalty
  • 2. Are You Interested In… • Learning more about community best practices? • Getting a customized best practice review? • Finding out how ComBlu can turn your communities into High Performers? We’d love to talk! Kathy Baughman Kevin Lynch kbaughman@comblu.com 312.649.1687 klynch@comblu.com You can also check out: • Our Website and eBooks at: ComBlu.com • Our Blog: ComBlu.com/Lumenatti • Twitter: @ComBlu 312.649.1687