Tap employees to serve as Reputation Ambassadors and
Motivate them to be vocal advocates for the Allstate brand
• Determine key elements of the Allstate brand.
• Define how the Allstate brand could be consistently applied to written and verbal communications.
• Demonstrate brand application to internal advocates.
• Leverage advocates to take the program virally across the company.
• Craft mission; recruit business leaders as charter members
• Identify and activate core Ambassadors group
• Develop tools to sustain meaningful engagement
• Introduce social tools to accelerate adoption
• Exceeded recruitment targets within first three months of program
• Developed dynamic channel as voice of the brand
• Optimized participation, interaction and education through
Advocate Action Center
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