ComBlu Case Study - Allstate

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ComBlu Case Study - Allstate

  1. 1. Mission: Tap employees to serve as Reputation Ambassadors and Motivate them to be vocal advocates for the Allstate brand Brand Ambassadors Strategy: • Determine key elements of the Allstate brand. • Define how the Allstate brand could be consistently applied to written and verbal communications. • Demonstrate brand application to internal advocates. • Leverage advocates to take the program virally across the company. ComBlu’s Role: • Craft mission; recruit business leaders as charter members • Identify and activate core Ambassadors group • Develop tools to sustain meaningful engagement • Introduce social tools to accelerate adoption Results: • Exceeded recruitment targets within first three months of program • Developed dynamic channel as voice of the brand • Optimized participation, interaction and education through Advocate Action Center
  2. 2. Are You Interested In… • Learning more about community best practices? • Getting a customized best practice review? • Finding out how ComBlu can turn your communities into High Performers? We’d love to talk! Kathy Baughman Kevin Lynch kbaughman@comblu.com 312.649.1687 klynch@comblu.com You can also check out: • Our Website and eBooks at: ComBlu.com • Our Blog: ComBlu.com/Lumenatti • Twitter: @ComBlu 312.649.1687

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