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Lost in the cloud: cloud computing hope or hype dmf10

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  • 1. Lost  in  the  Cloud Cloud  compu*ng,  hope  or  hype? Thijs  Feryn Support  manager +32  (0)9  218  79  06 thijs@combellgroup.com Digital  MarkeJng  First Thursday  October  28th  2010 Brussels,  Belgium
  • 2. About  me I’m  the  support  manager  at  Combell
  • 3. About  me I’m  a  board  member  at  PHPBenelux
  • 4. Follow  me  on  TwiUer:  @ThijsFeryn Read  my  blog:  hUp://blog.feryn.eu
  • 5. What  is  Cloud?
  • 6. What  is  Cloud?
  • 7. What  Cloud  is  NOT  !
  • 8. What  Cloud  is  NOT  ! Not  a  technology Not  a  revoluJon Not  a  philosophy
  • 9. What  is  Cloud?
  • 10. BoUom  line Cloud  =  the  internet
  • 11. MisconcepJons  &  trickery
  • 12. MisconcepJons  &  trickery Cloud  is  about  virtualizaJon Cloud  is  about  elasJc  resources Cloud  is  about  scalability  &  high  availability Cloud  is  about  pay  as  you  go/grow
  • 13. DefiniJon
  • 14. DefiniJon A  consumpJon  and  delivery   model  for  the  internet  where   flexibility  is  key  and  can  be   ensured  throughout  abstracJon
  • 15. Internet  as  commodity/uJlity
  • 16. Key  features
  • 17. AbstracJon
  • 18. AbstracJon VirtualizaJon Resources  isolaJon Storage  vs  computaJon
  • 19. Flexibility
  • 20. Flexibility Scalability  &  high  availability ElasJc  resource  allocaJon Pay  as  you  go/grow Fast  setup  &  deployment
  • 21. Service  layers
  • 22. Service  layers SaaS PaaS IaaS
  • 23. Sogware  As  A  Service  (SaaS)
  • 24. Plahorm  As  A  Service  (PaaS)
  • 25. Infrastructure  As  A  Service  (IaaS)
  • 26. Deployment  models
  • 27. Public  cloud
  • 28. Private  cloud
  • 29. Hybrid  cloud
  • 30. Manager  friendly  diagrams
  • 31. Manager  friendly  diagrams
  • 32. Consequences  of  the  hype  effect
  • 33. Cloud  washing
  • 34. Cloud  is  not  a  new  phenomenon
  • 35. What  people  want
  • 36. How  people  expect  it  to  be
  • 37. What  people  actually  need
  • 38. People  someJmes  forget
  • 39. That  cloud  is  not  a  one  size  fits  all  soluJon
  • 40. SaturaJon  of  the  market
  • 41. The  power  of  the  Cloud The  power  of  the  Cloud  lies  in  its  recipe   which  is  different  for  each  hoster
  • 42. Ask  more  quesJons  !
  • 43. The  big  boys?
  • 44. Auto  scaling?
  • 45. Pay  as  you  go/grow?
  • 46. Service  Level  Agreement
  • 47. Can  you  reach  out  to  your  hoster?
  • 48. Do  it  yourself?
  • 49. Consequences  of  downJme
  • 50. Where’s  your  data?
  • 51. Rethink  your  deployment  model
  • 52. But  ...  there’s  hope
  • 53. Proven  technology
  • 54. The  big  boys  are  playing  along  too
  • 55. Can  be  economically  beneficial
  • 56. Scalability
  • 57. High  availability
  • 58. Ride  the  wave
  • 59. Reach  the  mainstream
  • 60. The  way  we  roll
  • 61. Q&A