So….how do Product Managers workwith these disparate groups when, aspreviously stated, their opinion isirrelevant?
HumilityCan’t weall just getalong?FocusOn TheCustomerBringOthersAlongGive UpSomeControlInfluenceWithoutAuthority
InfluenceWithoutAuthorityFive Types of Power(Coercive, Reward, Legitimate, Expert, Referent) Features and functionality Customers in the office? Data, please!
Reach across the aisle to build consensus Understand to be understood Thanks for the invitation Find the keeper of the knowledgeCan’t weall just getalong?
BringOthersAlongCreate opportunities to build partnerships At work in the field Sharing is caring
They’re experts, too. Let a player play Seek opinion and input They’re pushing your agendaGive UpSomeControl
Know when to hold ‘em Intellectual curiosity Ask for helpHumility
Products are created to satisfy customers (or potentialcustomers) existing or latent needs. How does it impact the customer? Functionality, feature richness, overall experience? Reality Check: sometimes, its really a business needFocusOn TheCustomer