The Future of Infographics
 

The Future of Infographics

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In this presentation deck, created for a talk by Column Five CEO, Jason Lankow, we start out with some fundamentals from our book, Infographics: The Power of Visual Storytelling, and then discuss ...

In this presentation deck, created for a talk by Column Five CEO, Jason Lankow, we start out with some fundamentals from our book, Infographics: The Power of Visual Storytelling, and then discuss three important trends defining the future of infographics. These slides were talking points for the most part, but there are some really helpful examples and we would also be happy to walk through this content with you anytime if you would like to understand the details at a more granular level and to discuss ways these trends impact your organization.

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The Future of Infographics The Future of Infographics Presentation Transcript

  • Jason Lankow | @jasonlankowbit.ly/infographicsbookColumn Fivecolumnfivemedia.com | @columnfiveDesigners + Geeks@DesignersGeeksTHE FUTURE OF INFOGRAPHICS (#dplusg)
  • ABOUT MEJASON LANKOWCo-founder and CEO ofColumn Five MediaCo-author ofInfographics: The Power of VisualStorytelling (Wiley 2012):Column Five is a creative agency based inNewport Beach, California, specializing ininformation design and data visualization.Instructor of Visualization of Informationat Columbia University.
  • CLIENTS
  • VALUE OF DATA VISUALIZATION
  • INFOGRAPHICS PROVIDEAppealComprehensionRetentionThey are visually stimulating, attractive,and sleek. This piques interest before anyinformation is synthesized.Our brains are pre-wired to automaticallyinterpret visual cues, allowing for almostinstant comprehension with minimaleffort.Visualizations trigger us to pullinformation from our long-term memory,allowing for rapid connections to alreadystored information, which cement theconcept in the brain.
  • VITRUVIAN PRINCIPLESDesign, shape, form (Is the graphic attractive? Does it appealto the viewer aesthetically?)Messaging, story, relevancy (How useful is the visualization?Does it benefit viewers by clarifying a complex concept?)Research, data, visualization (Is the graphic format befitting ofthe content? Does it display the information accurately?)UtilityBeautySoundnessCharacteristics of a good infographic:
  • OUR PROCESSEffective data visualization requires collaboration between various roles, including writers,researchers, designers, PR, etc. The major phases include:The Creative BriefIdeationResearch and Data AnalysisContent CreationDesign and Data Visualization Best PracticesDistribution
  • To identify your objective, ask yourself the following :What is the desired outcomeyou hope to achieve fromthe graphic?How do you hope toaffect your audience?How will you measureyour success?What purpose do youwant this graphic to serve?IDENTIFYING YOUR OBJECTIVESIs this information intendedto be shared with others?If so, how should it be shared?1 3 542
  • 123Is your audience broad or targeted?What is their level of knowledge?Is your audience already familiarwith certain types of content?4 How do you want them to respond?IDENTIFYING YOUR AUDIENCE
  • THE VISUAL STORYTELLING SPECTRUMEditorialBrandBroadTargeted
  • EDITORIAL GRAPHIC FOR BROAD AUDIENCE
  • EDITORIAL GRAPHIC FOR TARGETED AUDIENCE
  • BRAND-CENTRIC GRAPHIC FOR BROAD AUDIENCE
  • BRAND-CENTRIC GRAPHIC FOR TARGETED AUDIENCE
  • EXPLORATIVE TO NARRATIVE SPECTRUMThere are two approaches that can be taken to an infographic:E X P L O R A T I V E N A R R A T I V EC H A R A C T E R I S T I C SA P P L I C A T I O N SILLUSTRATIVEPUBLICATIONSMINIMALISTACADEMIC RESEARCHBLOGSONLY INCLUDES ELEMENTS THAT REPRESENT DATASCIENCEDESIGN-FOCUSEDCONTENT MARKETINGSEEKS TO COMMUNICATE INFORMATIONBUSINESS INTELLIGENCEDATA ANALYSISSEEKS TO APPEAL TO VIEWER WITH ENGAGING VISUALSSALES AND MARKETING MATERIALSIN THE MOST CLEAR, CONCISE MANNER INFORMS AND ENTERTAINS
  • NARRATIVEGRAPHIC
  • EXPLORATIVEGRAPHIC
  • EXPLORATIVEGRAPHIC
  • DESIGN TOOLS: ILLUSTRATION
  • DESIGN TOOLS: PHOTOGRAPHY
  • DESIGN TOOLS: ICONOGRAPHY
  • DESIGN TOOLS: TYPOGRAPHY
  • DESIGN TOOLS: DATA VISUALIZATION
  • THE FUTURE OF INFOGRAPHICS
  • Democratization of creation toolsSocially generative visualizationsReal problem-solving
  • DEMOCRATIZATION OFCREATION TOOLS
  • USA TODAYVISUAL LANGUAGE
  • ADVANTAGESEveryone can createLess time designing allows formore time researchingIncreased familiarity leads tobetter understanding and critique
  • USE ACCURATE VISUALIZATIONS6%96%SPRINKLESMAPLE BAR16%JAM FILLED48%34%OLD FASHIONEDBEAR CLAW24%20%32%SPRINKLESJAM FILLEDMAPLE BAR8%16%O LD FASHIONEDBEAR CLAW
  • CONCERNSDiminished qualitySaturation can tire audiencesDecreased potency of the medium
  • UNDERSTANDING LITERACY HIGHER STANDARDS
  • AUTOMATION SPEED ACCURACY
  • SOCIALLY GENERATIVEVISUALIZATIONS
  • Audience becomes the contentReal-time visualizationUnique experienceLiving
  • VISUAL NEWS “SGV: MONEY”
  • MASHABLE “MEDIA LITERACY” SGV
  • MASHABLE “MEDIA LITERACY” SGV
  • REAL PROBLEM-SOLVING
  • Align with goalsFunctionalClear call to actionAnswer the “So what?” and“Now what?” questions
  • Look for opportunities to automate.Use socially generative visualization to make youraudience part of real-time, living content.Identify your organization’s biggest communicationproblems (and opportunities).Make sure your visual content is aligned to your goals.HOW CONTENT CREATORS CAN TAKEADVANTAGE OF THESE TRENDS:1234
  • Jason Lankow | @jasonlankowbit.ly/infographicsbookColumn Fivecolumnfivemedia.com | @columnfiveDesigners + Geeks@DesignersGeeksTHE FUTURE OF INFOGRAPHICS (#dplusg)