Jason Lankow | @jasonlankowbit.ly/infographicsbookColumn Fivecolumnfivemedia.com | @columnfiveDesigners + Geeks@DesignersGee...
ABOUT MEJASON LANKOWCo-founder and CEO ofColumn Five MediaCo-author ofInfographics: The Power of VisualStorytelling (Wiley...
CLIENTS
VALUE OF DATA VISUALIZATION
INFOGRAPHICS PROVIDEAppealComprehensionRetentionThey are visually stimulating, attractive,and sleek. This piques interest ...
VITRUVIAN PRINCIPLESDesign, shape, form (Is the graphic attractive? Does it appealto the viewer aesthetically?)Messaging, ...
OUR PROCESSEffective data visualization requires collaboration between various roles, including writers,researchers, desig...
To identify your objective, ask yourself the following :What is the desired outcomeyou hope to achieve fromthe graphic?How...
123Is your audience broad or targeted?What is their level of knowledge?Is your audience already familiarwith certain types...
THE VISUAL STORYTELLING SPECTRUMEditorialBrandBroadTargeted
EDITORIAL GRAPHIC FOR BROAD AUDIENCE
EDITORIAL GRAPHIC FOR TARGETED AUDIENCE
BRAND-CENTRIC GRAPHIC FOR BROAD AUDIENCE
BRAND-CENTRIC GRAPHIC FOR TARGETED AUDIENCE
EXPLORATIVE TO NARRATIVE SPECTRUMThere are two approaches that can be taken to an infographic:E X P L O R A T I V E N A R ...
NARRATIVEGRAPHIC
EXPLORATIVEGRAPHIC
EXPLORATIVEGRAPHIC
DESIGN TOOLS: ILLUSTRATION
DESIGN TOOLS: PHOTOGRAPHY
DESIGN TOOLS: ICONOGRAPHY
DESIGN TOOLS: TYPOGRAPHY
DESIGN TOOLS: DATA VISUALIZATION
THE FUTURE OF INFOGRAPHICS
Democratization of creation toolsSocially generative visualizationsReal problem-solving
DEMOCRATIZATION OFCREATION TOOLS
USA TODAYVISUAL LANGUAGE
ADVANTAGESEveryone can createLess time designing allows formore time researchingIncreased familiarity leads tobetter under...
USE ACCURATE VISUALIZATIONS6%96%SPRINKLESMAPLE BAR16%JAM FILLED48%34%OLD FASHIONEDBEAR CLAW24%20%32%SPRINKLESJAM FILLEDMAP...
CONCERNSDiminished qualitySaturation can tire audiencesDecreased potency of the medium
UNDERSTANDING LITERACY HIGHER STANDARDS
AUTOMATION SPEED ACCURACY
SOCIALLY GENERATIVEVISUALIZATIONS
Audience becomes the contentReal-time visualizationUnique experienceLiving
VISUAL NEWS “SGV: MONEY”
MASHABLE “MEDIA LITERACY” SGV
MASHABLE “MEDIA LITERACY” SGV
REAL PROBLEM-SOLVING
Align with goalsFunctionalClear call to actionAnswer the “So what?” and“Now what?” questions
Look for opportunities to automate.Use socially generative visualization to make youraudience part of real-time, living co...
Jason Lankow | @jasonlankowbit.ly/infographicsbookColumn Fivecolumnfivemedia.com | @columnfiveDesigners + Geeks@DesignersGee...
The Future of Infographics
The Future of Infographics
The Future of Infographics
The Future of Infographics
The Future of Infographics
The Future of Infographics
The Future of Infographics
The Future of Infographics
The Future of Infographics
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The Future of Infographics

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In this presentation deck, created for a talk by Column Five CEO, Jason Lankow, we start out with some fundamentals from our book, Infographics: The Power of Visual Storytelling, and then discuss three important trends defining the future of infographics. These slides were talking points for the most part, but there are some really helpful examples and we would also be happy to walk through this content with you anytime if you would like to understand the details at a more granular level and to discuss ways these trends impact your organization.

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The Future of Infographics

  1. 1. Jason Lankow | @jasonlankowbit.ly/infographicsbookColumn Fivecolumnfivemedia.com | @columnfiveDesigners + Geeks@DesignersGeeksTHE FUTURE OF INFOGRAPHICS (#dplusg)
  2. 2. ABOUT MEJASON LANKOWCo-founder and CEO ofColumn Five MediaCo-author ofInfographics: The Power of VisualStorytelling (Wiley 2012):Column Five is a creative agency based inNewport Beach, California, specializing ininformation design and data visualization.Instructor of Visualization of Informationat Columbia University.
  3. 3. CLIENTS
  4. 4. VALUE OF DATA VISUALIZATION
  5. 5. INFOGRAPHICS PROVIDEAppealComprehensionRetentionThey are visually stimulating, attractive,and sleek. This piques interest before anyinformation is synthesized.Our brains are pre-wired to automaticallyinterpret visual cues, allowing for almostinstant comprehension with minimaleffort.Visualizations trigger us to pullinformation from our long-term memory,allowing for rapid connections to alreadystored information, which cement theconcept in the brain.
  6. 6. VITRUVIAN PRINCIPLESDesign, shape, form (Is the graphic attractive? Does it appealto the viewer aesthetically?)Messaging, story, relevancy (How useful is the visualization?Does it benefit viewers by clarifying a complex concept?)Research, data, visualization (Is the graphic format befitting ofthe content? Does it display the information accurately?)UtilityBeautySoundnessCharacteristics of a good infographic:
  7. 7. OUR PROCESSEffective data visualization requires collaboration between various roles, including writers,researchers, designers, PR, etc. The major phases include:The Creative BriefIdeationResearch and Data AnalysisContent CreationDesign and Data Visualization Best PracticesDistribution
  8. 8. To identify your objective, ask yourself the following :What is the desired outcomeyou hope to achieve fromthe graphic?How do you hope toaffect your audience?How will you measureyour success?What purpose do youwant this graphic to serve?IDENTIFYING YOUR OBJECTIVESIs this information intendedto be shared with others?If so, how should it be shared?1 3 542
  9. 9. 123Is your audience broad or targeted?What is their level of knowledge?Is your audience already familiarwith certain types of content?4 How do you want them to respond?IDENTIFYING YOUR AUDIENCE
  10. 10. THE VISUAL STORYTELLING SPECTRUMEditorialBrandBroadTargeted
  11. 11. EDITORIAL GRAPHIC FOR BROAD AUDIENCE
  12. 12. EDITORIAL GRAPHIC FOR TARGETED AUDIENCE
  13. 13. BRAND-CENTRIC GRAPHIC FOR BROAD AUDIENCE
  14. 14. BRAND-CENTRIC GRAPHIC FOR TARGETED AUDIENCE
  15. 15. EXPLORATIVE TO NARRATIVE SPECTRUMThere are two approaches that can be taken to an infographic:E X P L O R A T I V E N A R R A T I V EC H A R A C T E R I S T I C SA P P L I C A T I O N SILLUSTRATIVEPUBLICATIONSMINIMALISTACADEMIC RESEARCHBLOGSONLY INCLUDES ELEMENTS THAT REPRESENT DATASCIENCEDESIGN-FOCUSEDCONTENT MARKETINGSEEKS TO COMMUNICATE INFORMATIONBUSINESS INTELLIGENCEDATA ANALYSISSEEKS TO APPEAL TO VIEWER WITH ENGAGING VISUALSSALES AND MARKETING MATERIALSIN THE MOST CLEAR, CONCISE MANNER INFORMS AND ENTERTAINS
  16. 16. NARRATIVEGRAPHIC
  17. 17. EXPLORATIVEGRAPHIC
  18. 18. EXPLORATIVEGRAPHIC
  19. 19. DESIGN TOOLS: ILLUSTRATION
  20. 20. DESIGN TOOLS: PHOTOGRAPHY
  21. 21. DESIGN TOOLS: ICONOGRAPHY
  22. 22. DESIGN TOOLS: TYPOGRAPHY
  23. 23. DESIGN TOOLS: DATA VISUALIZATION
  24. 24. THE FUTURE OF INFOGRAPHICS
  25. 25. Democratization of creation toolsSocially generative visualizationsReal problem-solving
  26. 26. DEMOCRATIZATION OFCREATION TOOLS
  27. 27. USA TODAYVISUAL LANGUAGE
  28. 28. ADVANTAGESEveryone can createLess time designing allows formore time researchingIncreased familiarity leads tobetter understanding and critique
  29. 29. USE ACCURATE VISUALIZATIONS6%96%SPRINKLESMAPLE BAR16%JAM FILLED48%34%OLD FASHIONEDBEAR CLAW24%20%32%SPRINKLESJAM FILLEDMAPLE BAR8%16%O LD FASHIONEDBEAR CLAW
  30. 30. CONCERNSDiminished qualitySaturation can tire audiencesDecreased potency of the medium
  31. 31. UNDERSTANDING LITERACY HIGHER STANDARDS
  32. 32. AUTOMATION SPEED ACCURACY
  33. 33. SOCIALLY GENERATIVEVISUALIZATIONS
  34. 34. Audience becomes the contentReal-time visualizationUnique experienceLiving
  35. 35. VISUAL NEWS “SGV: MONEY”
  36. 36. MASHABLE “MEDIA LITERACY” SGV
  37. 37. MASHABLE “MEDIA LITERACY” SGV
  38. 38. REAL PROBLEM-SOLVING
  39. 39. Align with goalsFunctionalClear call to actionAnswer the “So what?” and“Now what?” questions
  40. 40. Look for opportunities to automate.Use socially generative visualization to make youraudience part of real-time, living content.Identify your organization’s biggest communicationproblems (and opportunities).Make sure your visual content is aligned to your goals.HOW CONTENT CREATORS CAN TAKEADVANTAGE OF THESE TRENDS:1234
  41. 41. Jason Lankow | @jasonlankowbit.ly/infographicsbookColumn Fivecolumnfivemedia.com | @columnfiveDesigners + Geeks@DesignersGeeksTHE FUTURE OF INFOGRAPHICS (#dplusg)
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