5 Ways to Get Your Content Noticed

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Strategies to Amplify Your Content

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5 Ways to Get Your Content Noticed

  1. 1. 5 Ways to Get Your Content Noticed Strategies to Amplify Your Content
  2. 2. 1. Track Everything
  3. 3. 2. Share It Again 1. Track Everything
  4. 4. 3. Repurpose Content 2. Share It Again 1. Track Everything
  5. 5. 4. Help People Find You 3. Repurpose Content 2. Share It Again 1. Track Everything
  6. 6. 5. Content to Conversion 4. Help People Find You 3. Repurpose Content 2. Share It Again 1. Track Everything
  7. 7. Track Everything
  8. 8. Event Tracking onClick="_gaq.push(['_trackEvent', 'Category', 'Action', 'Label (Optional)', Value (Optional), true]);" Instructions and More Information (Thanks to Justin Cutroni) Part 1: http://cutroni.com/blog/2007/10/16/event-tracking-pt-1-overview-data-model/ Part 2: http://cutroni.com/blog/2007/10/16/event-tracking-pt-2-implementations/ Part 3: http://cutroni.com/blog/2007/10/16/event-tracking-pt-3-reporting-analysis/ Code Generator (Thanks to Raven Analytics) http://gaconfig.com/google-analytics-event-tracking/
  9. 9. Example of Event Tracking onClick="_gaq.push(['_trackEvent', ‘Video Plays', ‘Play Button',true]);“
  10. 10. Event Tracking In Analytics
  11. 11. Campaign Tracking http://YourWebsite.com/?utm_source=Source&utm_medium=Medium&utm_ term=Term&utm_content=Content&utm_campaign=Name Instructions and More Information (Thanks to HubSpot) http://blog.hubspot.com/blog/tabid/6307/bid/7249/A-Marketer-s-Guide-to-Tracking-Online-Campaigns.aspx Campaign Tracking URL Generator https://support.google.com/analytics/answer/1033867?hl=en
  12. 12. Campaign Tracking Example http://healthsciences.utah.edu/innovation/algorithms/2013/one/i ndex.php?utm_source=Health%20Sciences%20News%20Roundup& utm_medium=Email&utm_campaign=Algorithm%201
  13. 13. Results
  14. 14. Share it Again
  15. 15. More Shares = More Visits
  16. 16. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
  17. 17. Create a Sharing Schedule
  18. 18. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
  19. 19. Don’t Share the Same Message Twice
  20. 20. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
  21. 21. An Example
  22. 22. Don’t Post Anything You Wouldn’t Want to See in Your Personal Feeds
  23. 23. Repurpose Content
  24. 24. Create RSS Feeds
  25. 25. Create Email Campaigns
  26. 26. Create New Types of Content From Existing Pieces
  27. 27. Help People Find You
  28. 28. Make Content Crawlable If you can’t highlight the text, search engines can’t read it.
  29. 29. Content That Can’t Be Crawled Pictures Flash Videos
  30. 30. Get Rid of Flash, Fix Pictures and Videos
  31. 31. Don’t Remove It, Fix It Pictures Old New File Name Alt Text Caption None None Nikon001.jpg Tiny Adorable Kittens in a Basket Cute Kittens in a Basket Kittens-in-a- basket.jpg
  32. 32. Create Video Transcripts
  33. 33. Use Google Authorship
  34. 34. Which Would You Click? Learn to Set it Up http://blog.kissmetrics.com/google-authorship/
  35. 35. From Content to Conversion
  36. 36. Make It Easy to Convert
  37. 37. Use Remarketing
  38. 38. View This Page See This Ad
  39. 39. Action Items 1. Install Google Analytics 2. Set up Event Tracking for Important Actions 3. Set up Campaign Tracking for Hard-to-Track Campaigns 4. Create a Social Sharing Schedule 5. Create RSS Feed 6. Create Email Update Campaign 7. Make Everything Crawlable 8. Add Authorship 9. Get Video Transcripts 10. Make Converting Easy 11. Start Remarketing to Your Visitors
  40. 40. Colton Matheson SEO/SEM Coordinator University of Utah Health Care Colton.Matheson@hsc.Utah.edu Find This Presentation at: http://bit.ly/coltonIABC

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