Bike to Breathe

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Bike to Breathe

  1. 1. we all bike we all breathe
  2. 2. Bike To Breathe: a pilot to produce calm through the use of already held habits
  3. 3. the philosophy to increase calm in a Stanford undergraduate’s day, simply refocus their thoughts while biking… focus on destination focus on breath
  4. 4. design six days one bike ride each day inhale after a self-selected number of pedals exhale after that same number of pedals repeat until destination is reached
  5. 5. design (cont.) one reminder text sent per day “ Bike to Breathe! What is one thing you enjoy about the breathing exercises? In five words or less, text back what you think so far! Enjoy the day!” one text-back asked for per day “ This is more than 5 words, but for just a few seconds my mind is entirely clear!” a feedback survey after the pilot ends
  6. 6. distribution email bit.ly link Google form 15 people signed up 28 people clicked bit.ly link 54 % conversion rate
  7. 7. iteration <ul><li>time of day text sent </li></ul><ul><li>- always after lunch </li></ul><ul><li>- 2:10pm – 10pm </li></ul><ul><li>type of response asked for </li></ul><ul><li>affirmation </li></ul><ul><li>feedback </li></ul><ul><li>none (more to come) </li></ul>
  8. 8. the day three experiment I did not ask for any text back confirmations. “ Bike to breathe. Really pay to the simple act of riding a bike.” 6:41 PM But, I still received responses: Did it!  I took 20 breaths today. I hypothesize that this is due to habit building itself.
  9. 9. response
  10. 10. outlook

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