01 An Introduction 03 Post Graduate Programme in Management (PGPM) 05 Course Structure 07 Programme HighlightsCONTENTS 09 11 Application Process Admission Process 13 The Campus 17 People 19 Mumbai
In Greek mythology, Athena is the Goddess of wisdom,courage and inspiration – qualities we wish to ingrain in our students to make them leaders of tomorrow.
AN INTRODUCTION The Athena School of Management is one At Athena, we constantly and extensively of the few business schools in India with an interface with industry leaders to education model that constantly evolves incorporate their learning in our course to meet the current opportunities and content and delivery methodology to challenges in corporate India. equip our students to tackle real-world challenges with wisdom and courage. Our endeavour is not to simply develop students into highly employable assets; it is to mentor them into well-rounded Our Motto is “Consilio Et individuals who can innovate, inspire and Animis” which is Latin for propel organizations. “By Wisdom & Courage”. The modern landscape of corporate India has created a huge demand for people who demonstrate leadership in overcoming inherent roadblocks. At Athena we prepare our students for this dynamic and ultra- competitive environment.01
POST GRADUATE PROGRAMMEIN MANAGEMENTPGPMThe Athena School of Management A high percentage of our visiting The PGPM is designed towill commence its new class for faculty are from the corporate push students out of theirthe Post Graduate Programme in sector and hold advanced degrees comfort zone.Management (PGPM) on January in their field of expertise, something07, 2013 at its fully equipped and few Indian B-schools can boast of. But at the end of this two-technologically advanced campus year programme, they willbased in Mumbai. Students have the flexibility to be comfortable pretty much choose from a range of specialties anywhere - whether it is aThe PGPM is an intensive 2-year and innovative subjects such boardroom or a ballroom.programme that focuses on as Visual Merchandising, Riskcreating future corporate leaders Management, Lifestyle Design,through rigorous class-room Corporate Communications, Masstraining, primarily using the Case Affluency Dynamics, SituationalStudy method, augmented with Strategy & Awareness and Productreal-world internships at some of Delivery Management.India’s leading companies. The result is an end-productThe PGPM follows a design and that is not only highly skilled andstructure that is geared towards employable but ready to lead.and co-developed with the end user- corporate India - and thereforeprovides students with the mostcontemporary business education. 04
COURSE SEMESTER I SEMESTER III SEMESTER IV - Business Communication CORE PAPERS CORE PAPERS - Computer Applications in Management - Strategic Management - Entrepreneurship DevelopmentSTRUCTURE - Organizational Behaviour - Quantitative Methods - Financial Accounting - Operations Research - Management Control Systems - Business Strategy and Business Plan Creation SPECIALISATIONS SPECIALISATIONS - Business Law 1. HRM 1. HRM - Principles of Management - Cross Cultural Business - Compensation Management - Managerial Economics - OD & Change - IR & Employee Legislation - Industrial Psychology - Emotional Intelligence and Managerial - HRD Effectiveness - Project Work - Performance Management - Building a Learning Organisation 2. MARKETING - Rural Marketing 2. MARKETING - International Marketing SEMESTER II - Sales & Distribution Management - Strategic Marketing - International Business - Product and Brand Management - Project Work - Consumer Behaviour - Financial Management - Service Marketing 3. FINANCE - HRM - Advertising and Sales Promotion - Financial Modelling & Equity Research - Production and Operations Management - International Financial Management 3. FINANCE - Marketing Management - Derivatives and Risk Management - Strategic Financial Management - Management Accounting - Project Work - Project Management & Infrastructure - Management Information System Finance 4. IT & OPERATIONS - SAPM - Software Management - Research Methodology - Corporate Finance & Taxation - E Business - E-Commerce and Digital Marketing - Wealth Management - Fundamentals of Networking 4. IT & OPERATIONS - Project Work - Technology Management - Business Analysis and Design - DBMS - Computer Aided Management - Quality Management05
PROGRAMMEHIGHLIGHTSTHE CASE STUDY METHOD CORPORATE INTERFACE PLACEMENT SERVICES INTERNATIONAL OUTLOOK ALL-ROUND DEVELOPMENT SOCIAL PROGRAMSA significant proportion of our We provide students with Every student at Athena should In an increasingly globalised At Athena, we believe in providing Corporate Social Responsibilityclassroom teaching is based several opportunities to be our brand ambassador in the marketplace, exposure to a well-rounded education through is a key component in everyon case studies and projects, interface and stay connected real-world. With that mission in international business practices a plethora of extra-curricular reputed organization. Towhich place students in real- with the corporate sector. We mind, we focus on developing and cultures is crucial. electives and activities. familiarize our students with thisworld business scenarios to facilitate Summer Internships our students for highly sought aspect of management, theymake real-time decisions, which with leading corporate houses after placements with leading We organize study tours to We encourage our students to will be part of the Rotaract Clubare benchmarked against actual for first hand experience under companies. foreign countries for students step out of their comfort zone (Youth Wing), through whichresults and leading practices. the guidance of industry leaders. to gain a global outlook. This with courses on learning a foreign they will engage in community Our Placement Services not includes visits to industries, language or yoga, grooming service, vocational service andThe Case Study methodology In fact, our course structure only facilitate employment but companies, cultural landmarks & lifestyle sessions or taming other social programs.encourages individual ingenuity includes frequent visits to over-all grooming for long-term and partner institutions. the outdoors with trekking andas well as team work. It instils industrial hubs, financial markets success. For this, we constantly adventure sports. On one dayamongst students the courage and service units. We also hold take feedback and insight from you could be learning ballroomto ask tough questions and be monthly seminars for students our corporate advisors. dancing and on another youaccountable for their decisions. to interact with corporate role- could be visiting a naval warship. models and leaders. There’s never a dull day at Athena! 08 02
WHO ARE WE LOOKING FOR At Athena, we do not have an “ideal” candidate in mind. In fact, we look forward to a diverse campus of varying talents, backgrounds and aspirations. We do place a premium on applications that clearly demonstrate leadership, not just in the area of academics and employment but in extra-curricular and social activities. Candidates interested in applying to the Athena School of Management can contact our admissions team. Our career counsellors will be thrilled to guide applicants through the entire process.APPLICATION PROCESS Submission of Detailed Evaluation Written Test, Enquiry & Notification of Admission Notice to Application Form and by the Athena Group Discussion Interest Shortlisting / Rejection Selected Candidates Relevant Documents Admissions Team and / or Interview09
ADMISSIONPROCESS DATES & DEADLINES Admission Review Start DateSelected candidates will be notified of admission verbally 01 October 2012as well as with a Provisional Letter of Admission, subject tothem completing the Admission & Joining Formalities within Application Receipt Deadline10 working days of receiving the letter. 15 December 2012On completion of the Admissions & Joining Formalities, Admission Review End Datecandidates are presented with an Official Letter of Admission. 24 December 2012Please note that applications are reviewed on a first come Programme Startfirst served basis. Hence Candidates are requested to submit 07 January 2013their applications as early as possible to increase theirchances of admission.Applications received post the deadline will be consideredsubject to availability of seats. 12
THE CAMPUS Athena School of Management is a city campus at Powai, an idyllic suburb of Mumbai. Steeped in Greek architecture and grandeur, it sprawls across a planned, integrated township with clean, tree-lined boulevards and wide footpaths, with the scenic Powai Lake forming the perfect backdrop. Athena is located at Delphi, where students and faculty interact in ultra-modern classrooms equipped with the latest in education technology.13
FACILITIESPowai houses the offices of over 300 Powai is self-contained with all major moderncorporates including Deloitte, JP Morgan, facilities such as convenience stores, major banks,Credit Suisse, Crisil, Tata AIA, Maersk, Larsen & a world-class hospital, hotels, restaurants, cafes,Toubro, Prudential, Kellogg, Colgate Palmolive, upmarket retail outlets, entertainment zones andBritish Gas, Nomura, Fullerton Inda, Arcelor Mumbai’s most popular go-karting arena.Mittal, Transocean, Syntel, Schindler, BayerIndia, Sony Pictures and Axis Bank. Athena will help students find clean, safe and affordable housing in the prestigious Hiranandani Gardens area, which is at walking distance from the campus and considered one of the safest districts in Mumbai. The area is also in close proximity to the world- class L.H. Hiranandani hospital. 16
PEOPLEDEAN COUNCIL OF ADVISORSDR. SANCHITA C. BANERJI MR. ARUN TODARWALSanchita is an academician with over A Chartered Accountant of repute and aa decade of experience in the field of Partner of Todarwal & Todarwal, he is Directormanagement education. She has been a of several companies including Sterlitepart of several business schools including Technologies, Anuh Pharmaceuticals andFOMS, NERIM, AIMS and FOSTIIMA Graviss Hospitality.across the country. Sanchita is a Ph.D.,MBA, B.Ed. and B.Sc. CAPT. J.P. SINGH A Vayu Sena Medal awardee with leadership exposure as an Executive Pilot with Air India and Director of Hampshire Hotels & Resorts, Shivalik Golf & Forest Resorts.ACADEMIC ADVISORTIRTHA SEN MR. ARUN RAMAMURTHYTirtha has over three decades of CEO & Director of Remedial Resolutions,experience over a wide and varied range an Alumni of IIM Calcutta and an illustriousof sectors, positions and countries. career in banking with Standard Chartered,Legally qualified, a Chartered Accountant Citibank and Deutsch Bank.and an Academician, he has not onlyheaded Management Institutes in India MR. SHYAM SUNDER MADANbut also been the CEO of the Institute of An Executive Director of the Food CorporationChartered Accountants of Botswana and a of India with four decades of experience inDirector at KPMG. Government Projects, PSUs, Consulting & Social Enterprises. WING COMMANDER R. K. SINGH An alumnus of the Defence Services Staff College at Wellington and an Instructor at the prestigious Air Force Academy, is on the Board17 of Director of several HR companies and Management Institutions.
MUMBAICan you think of a better place Mumbai is theto join a B-school in India thanMumbai, the commercial capital of famed Citythe country? of Dreams. Ironically, someA hub for corporates, banking, also call it thefinance and entertainment; thehome of the rich and famous, from ‘city that neverbusiness tycoons to movie stars. sleeps.’Mumbai is also the cultural seatof the country with an activetheatre and art scene, as well asarchitectural landmarks such as theGateway of India, The Taj MahalHotel and Haji Ali.Mumbai is famed for itseducational institutions such as theIIT Bombay, St. Xaviers College, TheCathedral & John Cannon School,Sydenhams, Bombay Scottish,Jai Hind, SPJIMR, NMIMS, JBIMS 20among others.
The Athena School of Management 302, “B” Wing, Delphi, Hiranandani Business Park, Orchard Avenue, Powai, Mumbai - 400 076. Telephone: +91 22 4246 1400 Toll Free: 1800 102 6820 Email: email@example.com www.athenaschoolofmanagement.comDESIGNED BY COLOURCRAFT STUDIO, MUMBAI.